Cover image of show GROUNDBREAKERS: Stories Of Rural Innovation!

GROUNDBREAKERS: Stories Of Rural Innovation!

Podcast by mjelivestockequipment

English

Business

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About GROUNDBREAKERS: Stories Of Rural Innovation!

Welcome to the Groundbreakers Podcast, where innovation meets agriculture. Hosted by Ethan Cantrell, Groundbreakers brings you captivating stories from the agricultural sector, focusing on the high plains and beyond. Each episode features interviews with pioneers in agriculture, including equipment dealers, construction clients, and vendors who are transforming the industry.Brought to you by MJE Livestock Equipment and MJE, LLC, our podcast is for modern, progressive members of the agricultural community. Whether you’re a farmer, rancher, ag business owner, dealer, vendor, or general ag enthusiast, Groundbreakers offers insights into the latest innovations, industry trends, and successful practices. We aim to inspire and inform by showcasing how modern technologies and innovative strategies are making significant impacts in rural life and work.Groundbreakers celebrates the achievements of individuals and businesses driving the industry forward. By sharing these stories, we highlight advancements and build deeper connections with our clients and partners, promoting a more sustainable and profitable future in agriculture.Join us on Groundbreakers for an inspiring journey into the world of agriculture. Subscribe now and be part of the conversation shaping the future of the industry.

All episodes

13 episodes

episode “Building Beyond Agriculture - Expanding MJE Capabilities with Jeff Skidmore” artwork

“Building Beyond Agriculture - Expanding MJE Capabilities with Jeff Skidmore”

This episode introduces Jeff’s long-standing role at MJE and explores how our work in highways, municipal landfills, wastewater facilities, and other infrastructure projects strengthens both the company and the communities we serve. Not every project has cattle in it — but every project carries the MJE standard. This episode broadens the perception of who we are. Yes, we design dairies and feedyards. But we also build roads, wastewater systems, and municipal infrastructure that serve entire regions. Jeff represents the steady leadership and field experience behind those projects. MJE builds more than feedyards and dairies. We build highways, wastewater systems, and infrastructure that keep rural communities operating. * Visit mjellc.net

4 Apr 2026 - 37 min
episode Smarter by Design: Building Better Cattle Flow with Larry Deges artwork

Smarter by Design: Building Better Cattle Flow with Larry Deges

“Good cattle flow doesn’t happen by accident. It’s designed that way.” This episode is both a masterclass in facility design and a story of evolution — how Larry’s years in feedyard design and his work with dealers across the U.S. have shaped smarter, more efficient systems for ranchers of every size.   Key Message: * Scaling wisdom down — how feedyard design shapes small-system efficiency. * The core of the episode — designing for behavior, not blueprints. * Lessons learned the hard way — and what made them stick. * Innovation meets instinct.   Great Quotes: “Every bad design starts with someone guessing how cattle move.” “You’ve got to walk the ground before you ever draw a line.” “CattleLine™ was built to make good design more accessible — not to replace it.”

24 Nov 2025 - 1 h 4 min
episode Smarter by the Yard artwork

Smarter by the Yard

This episode explores how MJE is using its 450+ piece heavy equipment fleet to learn, train, and improve performance on real-world jobsites — with an emphasis on operator development, data-informed decision making, and field-tested changes that drive safety and cost savings. But it’s not just a highlight reel: Ryan opens up about what’s been tough, what we’re still figuring out, and what others in the industry can learn from our experience. Key Messages * The Smarter by the Yard campaign isn’t about fancy tech — it’s about usable insight. * We’ve made mistakes, found inefficiencies, and learned a lot the hard way. * Our operator training system is practical, structured, and focused on safety first. * We’re building tools and processes others can learn from — even if they’re starting small. * Transparency matters — we’re still improving, and we don’t have it all figured out. https://mjellc.net/why-we-test-a-better-way-to-build-smarter-by-the-yard-mje/ [https://mjellc.net/why-we-test-a-better-way-to-build-smarter-by-the-yard-mje/]    https://mjellc.net/careers/ [https://mjellc.net/careers/]

23 Sep 2025 - 46 min
episode Built To Serve: Western Ranch Supply's Legacy of Grit, Growth, and Staying Connected Across the Miles artwork

Built To Serve: Western Ranch Supply's Legacy of Grit, Growth, and Staying Connected Across the Miles

On this episode of Groundbreakers: Stories of Rural Innovation, we sit down with Joe Carl, Sales Manager at Western Ranch Supply.     During today's episode, they will discuss how communication, trust and relationships drive innovation - even across hundreds of miles of rural landscape.   In our conversation, Joe will share about: * Building the Business:  The Roots of Western Ranch Store * Joe's Carl's Role:  Working Across the Map * The MJE Partnership: Communication that Works * Business That Lasts:  Why Communication Is a Competitive Advantage They will wrap things up with discussing Western Ranch Supply investing in the next generation and what is ahead for Western Ranch Supply.   This was an exciting and fun conversation, and we hope you enjoy listening to it as much as we did.

28 Jul 2025 - 48 min
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