Grow With Kara

Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney

40 min · 7. apr. 2026
episode Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney cover

Description

What if a single book could transform your practice? For Joel Ankney, it did. After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%. But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed. In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn: * Why a book can become a compounding marketing asset * How to identify the right niche and unmet need * The simple, local promotion strategies that got early traction * How one unexpected connection helped the book take off * Why books attract more informed, higher-quality clients * How Joel turned his book into speaking, referrals, and new opportunities You’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements. If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path. Discover how these proven strategies can work for your firm at JamesAmplifier.com [https://www.jamesamplifier.com?utm_source=podcast&utm_medium=footer&utm_campaign=learnmore]. Ready to accelerate your growth? Book a strategic consultation [https://go.oncehub.com/KaraPrior?utm_source=podcast&utm_medium=footer&utm_campaign=schedule] with Kara to learn how she and her team can deliver real results for your practice.

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episode Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney artwork

Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney

What if a single book could transform your practice? For Joel Ankney, it did. After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%. But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed. In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn: * Why a book can become a compounding marketing asset * How to identify the right niche and unmet need * The simple, local promotion strategies that got early traction * How one unexpected connection helped the book take off * Why books attract more informed, higher-quality clients * How Joel turned his book into speaking, referrals, and new opportunities You’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements. If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path. Discover how these proven strategies can work for your firm at JamesAmplifier.com [https://www.jamesamplifier.com?utm_source=podcast&utm_medium=footer&utm_campaign=learnmore]. Ready to accelerate your growth? Book a strategic consultation [https://go.oncehub.com/KaraPrior?utm_source=podcast&utm_medium=footer&utm_campaign=schedule] with Kara to learn how she and her team can deliver real results for your practice.

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