Growing Up B2B

110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny

51 min · 27. maj 2026
episode 110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny cover

Description

In this episode of Growing Up B2B, your host Ed Delia speaks with Bernie and Ben Skalny of Willow Group Ltd., a family business founded in 1928 by Polish immigrant Ludwig Skalny. Bernie, Owner & President and the third-generation leader, reflects on the company's evolution from basket weaving to a multi-division operation, emphasizing customer relationships and adaptability. Ben, Project Manager and the fourth generation, discusses modernizing the business through digital tools, AI, and new sales channels like Faire. Together, they explore the challenges of balancing tradition with innovation, navigating tariffs and shifting retail landscapes, and planning for a smooth generational transition. Check out Bernie and Ben's work HERE [https://www.willowgroupltd.com/]. Connect with Bernie on LinkedIn HERE [https://www.linkedin.com/in/bernard-skalny-68118812/]. Connect with Ben on LinkedIn HERE [https://www.linkedin.com/in/bernardskalny/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

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episode 110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny artwork

110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny

In this episode of Growing Up B2B, your host Ed Delia speaks with Bernie and Ben Skalny of Willow Group Ltd., a family business founded in 1928 by Polish immigrant Ludwig Skalny. Bernie, Owner & President and the third-generation leader, reflects on the company's evolution from basket weaving to a multi-division operation, emphasizing customer relationships and adaptability. Ben, Project Manager and the fourth generation, discusses modernizing the business through digital tools, AI, and new sales channels like Faire. Together, they explore the challenges of balancing tradition with innovation, navigating tariffs and shifting retail landscapes, and planning for a smooth generational transition. Check out Bernie and Ben's work HERE [https://www.willowgroupltd.com/]. Connect with Bernie on LinkedIn HERE [https://www.linkedin.com/in/bernard-skalny-68118812/]. Connect with Ben on LinkedIn HERE [https://www.linkedin.com/in/bernardskalny/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

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