Growth Notes

This One Number Will Give You New Perspective...Hopefully | Ep. 523

Protect Your Prime Selling Time: Stop Losing Hours to Distractions In this Growth Notes episode, Frazier warns that most sales professionals lose two to three hours of prime selling time each day to trivial distractions like notifications, emails, texts, DMs, and internet detours. He highlights that the average person stays on task only 11 minutes before getting distracted, and it can take 25–26 minutes to regain focus, creating the illusion of productivity without real progress. Frazier distinguishes being responsive from being constantly available and notes that distraction can be a hiding place from uncomfortable revenue-generating work. He urges listeners to treat attention as money, take control of their focus, and protect 60–90 minute blocks for calls, follow-up, agent outreach, client touches, content, and conversations to improve production.

Question: Who Are You Becoming While Building What You Want? | Ep. 522

In this Growth Notes episode, Frazier shares a takeaway from a coaching call about balance and urges listeners to ask, “Who am I becoming while building what I want?” He emphasizes that beyond goals like business growth, leads, income, and freedom, people should consider whether the person they are becoming can enjoy the success they are chasing. Frazier warns that success can be self-deceptive when higher production and more money come with increased anxiety, impatience, loss of peace, and strained relationships, even if the “scoreboard” shows winning. He suggests evaluating whether you are becoming more peaceful or reactive, focused or just busy, and a better communicator or constantly overheated, since the version of you who builds the business must also live in the world it creates.

Do You Ever Feel Like You Are Failing At Everything? | Ep. 521

Rethinking Balance in the Mortgage Business: Work, Family, and Guilt Frazier discusses feeling like you’re failing at everything and argues it often comes from guilt around work-life balance in the mortgage industry. He says you’re not failing your family by working or failing your business by being home, and that the real problem isn’t the hours or market pressures but the constant sense that you should be somewhere else, leaving you mentally absent in both places. He criticizes generic balance advice from people outside the industry and the “hustle” mindset that devalues family, noting neither reflects real leadership. Frazier explains balance isn’t clean or equal every day; some seasons require a business push and others require shutting down to be present with loved ones. He invites listeners to join Mortgage Mornings on Wednesday at 10:00 a.m. to go deeper. Join Mortgage Mornings [https://aimegroup.co/mortgagemornings]

Never Negotiate With This Person...EVER | Ep. 520

Stop Negotiating With Yourself: Prospect First In this Growth Notes episode, Frazier warns that the one person you should never negotiate with is yourself, because self-negotiation leads to procrastination on essential sales activities like prospecting calls, follow-ups, reconnecting with clients, sending messages, recording video, and creating conversations. He describes the “little attorney” in your head that argues to delay tasks, and explains that once you put off money-making activities you don’t truly catch up; you fall behind as new tasks, problems, and distractions accumulate and create the illusion of productivity through reactive busy work. Frazier emphasizes that important day-to-day work can’t outrank the work that creates future business, comparing prospecting to working out when life is busy. He advises blocking sales time on the calendar, planning the day, and prospecting and building first.

Choose Wisely: The Difference Between Impactful and Important | Ep. 519

Prioritize Impactful Work Over Important Noise Frazier tells listeners that many tasks can be important but not impactful, and if they aren’t impactful they aren’t priorities. He explains that priority means what matters most right now, and treating every important task like a priority keeps people reacting all day while business-growing work gets delayed. Drawing on his experience coaching loan officers, he acknowledges clients, files, meetings, and problems matter but says they can’t all be priorities. Using a football game-day analogy, he notes everything matters, but the priority is running the plays that win. He encourages reviewing daily, weekly, and monthly plans and asking whether each activity is important or impactful, then prioritizing impactful work to move from being busy to being effective.