GTM Secrets

053 | Adam Griffen: Outreach That Works in a 3-Year Sales Cycle

Tired of spray-and-pray sales tactics that go nowhere—especially when your buyer’s locked into a five-year government contract? In this episode of GTM Secrets, Stephen Lowisz pulls back the curtain on one of the most misunderstood markets in SaaS: government sales. Whether you think B2G is slow, bureaucratic, or impossible to crack, think again. Stephen sits down with Adam Griffin, a 20-year GovTech sales veteran currently at Cot Systems, to break down what it really takes to succeed in this niche but high-potential space. From navigating long sales cycles and RFP landmines to building trust with elected officials and working around outdated procurement systems, Adam shares powerful insights from the trenches of B2G. Discover how Adam and his team generate demand without a marketing department, why relationships still beat automation, and how to craft outreach that actually gets a response in a world flooded with generic AI emails. Learn the real value of intentionality, the importance of timing in a three-year contract environment, and why most sales teams are missing the mark by leading with "I would love..." Whether you're a SaaS founder looking to break into public sector sales, a revenue leader refining your sales process, or just tired of hearing the same playbook regurgitated, this episode will challenge your assumptions and leave you with smarter, more strategic ways to win. Don’t just hit quota—build a repeatable, high-integrity revenue engine. Tune in now!

052 | Nick Tomic: Unlock $62K ARR in Just 4 Weeks

Looking to supercharge your go-to-market strategies and unlock new growth for your SaaS business? Join host Stephen Lowisz as he dives deep into the world of sales, marketing, customer success, and revenue operations, bringing actionable insights from top industry leaders. In this episode, Stephen is joined by Nick Tomic, founder of Face2Face and ProductMarketFit.io, to explore innovative solutions that redefine customer engagement and boost conversion rates. From Nick’s inspiring entrepreneurial journey as a high school dropout-turned-SaaS expert to practical advice on improving customer onboarding and leveraging data for success, this conversation is packed with valuable takeaways. Discover how Nick’s cutting-edge tool, Face2Face, enhances free trial conversions by creating real-time connections with high-value prospects, adding $62K in ARR for an early-stage customer in just four weeks. Learn why understanding your product data, avoiding over-automation, and focusing on customer interactions are crucial for scaling your business. Whether you're an early-stage entrepreneur, SaaS founder, or revenue ops professional, this episode delivers bold strategies and fresh perspectives to help you take your business to the next level. Don’t just grow your business. Transform it. Tune in now, and connect the dots to build a winning revenue engine!

051 | Sue Funke: How Social Media Algorithms Shape Your Go-To-Market Strategy

Unlock the secrets behind successful go-to-market strategies with GTM Secrets, hosted by Stephen Lowisz. This dynamic podcast dives deep into the world of sales, marketing, rev ops, product launches, social branding, and so much more. Stephen chats with industry luminaries to uncover actionable insights, fresh perspectives, and proven tactics that help businesses scale, adapt, and thrive. Each episode is packed with practical advice and thought-provoking discussions, and Stephen's natural curiosity and humor keep things engaging and relatable. Recent guests include powerhouse social marketer Sue Funk, whose expertise in B2B branding, LinkedIn newsletters, and building authentic audience engagement brings fresh ideas to the table. From leveraging social media algorithms to crafting compelling brand narratives, every conversation is a goldmine of advice for marketers, sales pros, and business leaders alike. Whether you're a startup founder or a seasoned exec, GTM Secrets offers real-world strategies you can implement today. Tune in to elevate your go-to-market game and stay ahead of the competition!

050 | Eddie Casado: Breaking Through Busy Markets with Data and Creativity

How does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of GTM Secrets dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena. Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market with limited resources. They unpack Mouseflow’s innovative strategies for standing out, from turning raw data into actionable insights to leveraging friction scores to optimize user experiences. Eddie dives deep into conversion rate optimization (CRO), explains the power of knowing your traffic sources, and reveals how to balance technological automation with good old-fashioned human decision-making. You'll also hear about Eddie’s approach to testing and refining ad creatives, building meaningful engagement with UGC-style content, and understanding why some analytics platforms slow you down while others take your performance to the next level. Whether you're a marketing professional looking to improve your efforts or a growth strategist seeking fresh ideas in paid acquisition, data analytics, or competitive positioning, this episode is packed with valuable takeaways. Eddie’s candid storytelling and practical tips make it a must-listen for anyone looking to up their growth game. Get ready to rethink how you approach marketing in competitive spaces.

049 | Miranda Follis: Cracking the Code of Government Marketing

Welcome to GTM Secrets, the no-nonsense podcast where host Stephen Lowisz dives deep into the strategies, challenges, and insights that shape the world of go-to-market success. This episode features a candid conversation with Miranda Follis, a seasoned government marketing expert and product marketer with over a decade of experience. Together, Stephen and Miranda dissect the complexities of government procurement, the grueling sales cycles, and the art of positioning technical solutions for non-technical decision-makers. Miranda shares invaluable insights into how she balances marketing and sales in a highly niche market, why trusting relationships are non-negotiable for success, and how adaptability can be the make-or-break factor in any marketing strategy. With real-world examples, metrics that matter, and actionable advice, this conversation is a masterclass in tackling tough markets with confidence. If you’re a marketing, sales, or product management professional looking to sharpen your strategy, this episode delivers bold insights wrapped in an engaging, no-frills discussion. Tune in and uncover the secrets to navigating even the most daunting go-to-market landscapes.