Creator XP with Peter Lam
In this conversation, Peter and Peachietech discuss the intricacies of brand partnerships, particularly in the context of conventions and events. They explore effective communication strategies for creators when approaching brands, the importance of understanding brand goals and metrics, and the nuances of negotiating rates. The discussion also highlights the differences in working with tech creators versus gaming creators, emphasizing the need for tailored approaches in influencer marketing.
33 episodes
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