Through-Line

The Ford Edsel: A $2.5 Billion Blunder

12 min · 5. mar. 2026
episode The Ford Edsel: A $2.5 Billion Blunder cover

Description

In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that utterly missed the mark. We examine how relying too heavily on surveys and metrics, instead of understanding true customer behavior, led to one of history's most expensive product flops. Chapters 00:00 The Untapped Market 01:49 The Whiz Kids and McNamara 03:40 The Edsel's Disastrous Debut 04:42 Production Nightmares and Missing the Market 07:08 The Aftermath and Lessons Learned 11:25 The Principle of Disaggregating the Question

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