Harvard Business Review

Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing

3 min · 17. juli 2026
episode Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing cover

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Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing 15 Aug 2025 --- Taylor Swift turned a single announcement into a global moment. Here’s what business leaders can learn from her surprise album reveal. For more insights, explore Kevin's book 'There's Nothing Like This' here: https://s.hbr.org/3F5rOjK Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

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22 episodes

episode Eni CEO Claudio Descalzi on the High-Stakes Race to Meet Energy Demand without Russian Gas artwork

Eni CEO Claudio Descalzi on the High-Stakes Race to Meet Energy Demand without Russian Gas

Eni CEO Claudio Descalzi on the High-Stakes Race to Meet Energy Demand without Russian Gas 13 Jan 2023 --- Claudio Descalzi is CEO of the Italian energy giant Eni. As Russia’s assault on Ukraine roils European energy markets, companies like his are hustling to keep up with demand. Descalzi says the war (along with Covid) exposed how inelastic the demand for energy is: consumers and heavy industry need fuel whether there’s a war (or pandemic) on or not. Getting it to them while simultaneously exploring more sustainable resources is the challenge facing huge suppliers like his. Claudio joined the company in 1981 as an oil and gas field engineer, and over the years has developed a truly global perspective on the business, having served as director of the company's Congo and Nigeria operations, and as Executive Vice President for Africa, Middle East, and China. Descalzi sat down with HBR editor in chief Adi Ignatius for our video series “The New World of Work” to discuss: • The decades-long effort to transform an oil and gas company into a clean energy company. • Energy security and competition in a growingly crowded world where more people want better lives. • What he sees ahead as we enter potentially turbulent times for the world market. This interview part of a series called “The New World of Work,” which explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, Adi will interview a leader on LinkedIn Live — and then share an inside look at those conversations and solicit questions for future discussions in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up for the newsletter here: https://hbr.org/my-library/preferences?movetile=newworldofwork. Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #NewWorldofWork #Eni #Energy #Oil #Gas #Sustainability Copyright © 2022 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

17. juli 202647 min
episode Ancestry CEO Deb Liu Says Women Need to Reframe Their Relationship to Power artwork

Ancestry CEO Deb Liu Says Women Need to Reframe Their Relationship to Power

Ancestry CEO Deb Liu Says Women Need to Reframe Their Relationship to Power 23 Nov 2022 --- Deb Liu is CEO of Ancestry, the $5 billion genealogy platform, and the author of Take Back Your Power: 10 New Rules for Women at Work. While overt discrimination against women may have receded in recent years, she says covert discrimination, including unconscious bias, can be just as pernicious, keeping women from reaching the peaks of success. She pushes for women to find themselves not just mentors offering advice, but a sponsor who will put­ their own career on the line to advance that of someone they believe in. This interview part of a series called “The New World of Work,” which explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, Adi will interview a leader on LinkedIn Live — and then share an inside look at those conversations and solicit questions for future discussions in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up for the newsletter here: https://hbr.org/my-library/preferences?movetile=newworldofwork. Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #NewWorldofWork #Ancestry Copyright © 2022 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

17. juli 202644 min
episode The New World of Work: Ryan Roslansky, LinkedIn CEO artwork

The New World of Work: Ryan Roslansky, LinkedIn CEO

The New World of Work: Ryan Roslansky, LinkedIn CEO 16 Nov 2022 --- The CEO of the world’s largest professional network talks about what the future of work — and the LinkedIn platform — looks like. This interview part of a series called “The New World of Work,” which explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, Adi will interview a leader on LinkedIn Live — and then share an inside look at those conversations and solicit questions for future discussions in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up for the newsletter here: https://hbr.org/my-library/preferences?movetile=newworldofwork. Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #NewWorldofWork #LinkedIn Copyright © 2022 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Yesterday44 min