Harvard Business Review
Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing 15 Aug 2025 --- Taylor Swift turned a single announcement into a global moment. Here’s what business leaders can learn from her surprise album reveal. For more insights, explore Kevin's book 'There's Nothing Like This' here: https://s.hbr.org/3F5rOjK Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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