Healthcare Marketing Executive

Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks

Earned media should not disappear after publication. It should help move the pipeline. In this episode of Healthcare Marketing Executive, Saul Marquez concludes his three-part series on using PR as a pipeline acceleration tool by addressing a common breakdown in healthcare marketing: earned media often generates visibility but never reaches the sales team. He highlights findings from the 2026 Benchmark on AI Visibility and Revenue Report, which revealed that only 13% of organizations share earned media internally, and just 6.1% integrate it into the sales process. Saul explains how this disconnect creates missed opportunities and outlines three practical rules to close the gap: distribute every placement to sales within 24 hours, align coverage with the appropriate stage of the sales sequence, and equip internal champions with credible third-party validation. By operationalizing earned media, organizations can turn visibility into measurable business growth. Tune in, then read Saul’s full article on the PR-to-sales gap and where the med tech pipeline leaks: https://www.linkedin.com/pulse/pr-to-sales-gap-where-medtech-pipeline-leaks-saul-w-marquez-pqjne/?trackingId=6Mmz083rQSqQ5uN6ZyYR9Q%3D%3D [https://www.linkedin.com/pulse/pr-to-sales-gap-where-medtech-pipeline-leaks-saul-w-marquez-pqjne/?trackingId=6Mmz083rQSqQ5uN6ZyYR9Q%3D%3D] Resources: * Follow and connect with Saul Marquez on LinkedIn [https://www.linkedin.com/in/saulmarquez1/]. * Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/]. * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]!

Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media

Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare communications leader, she shares why understanding clinicians, patients, and the realities of care is essential for building credibility and creating messages that resonate. Kate also discusses why PR success should be measured by reaching the right audience with the right message, not just by impressions or clicks. The conversation also explores the value of involving end users in product development, using authentic clinician language, and elevating nurses' voices through her Nurses to the Mic initiative. Tune in to this episode to learn how healthcare marketers can build trust by speaking the right language, listening to end users, and communicating with more honesty and intention. Resources: * Follow and connect with Kate Karlsson on LinkedIn [https://www.linkedin.com/in/kate-karlsson/].  * Follow Systole Media on LinkedIn [https://www.linkedin.com/company/systole-media/] and visit their website [https://www.systolemedia.com/]. * Learn more about Nurses to the Mic here! [https://nursestothemic.beehiiv.com/] * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/].

Weekly Insight: PR Is a Go-To-Market Lever in Healthcare

PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach. In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-market lever that engages healthcare buyers long before a sales conversation even begins. To maximize impact, Saul breaks down why brands should stop planning media coverage around an internal news calendar and start anchoring it directly to their Ideal Customer Profile (ICP). Ultimately, knowing which target accounts are reading, what conversations they care about, and where a team can credibly add value lays the foundation for a highly effective PR strategy. Tune in, then read the full article below to learn how healthcare brands can use PR as an ICP play, not just a comms approach. Resources: * Follow and connect with Saul Marquez on LinkedIn [https://www.linkedin.com/in/saulmarquez1/]. * Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/]. * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Read the complete blog: https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D [https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D]

Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: * Connect with Aaron Burnett on LinkedIn [https://www.linkedin.com/in/aaronburnett/] * Follow Wheelhouse DMG on LinkedIn [https://www.linkedin.com/company/wheelhousedmg/] and explore their website [https://www.wheelhousedmg.com/] * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Explore the Outcomes Rocket website [https://www.outcomesrocket.com/]!

Weekly Insight: Trust is a Competitive Advantage That Can’t Be Copied

Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the problem clearly, that company moves into consideration. I share why trust is built before the first sales conversation and why healthcare brands need credible voices, consistent messaging, and repeated proof that they understand the market. Tune in, then watch the full video and read Saul’s post on why trust is a competitive advantage healthcare brands cannot copy:  https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D [https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D] Resources: Follow and connect with Saul Marquez on LinkedIn [https://www.linkedin.com/in/saulmarquez1/]. Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/]. Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]!