Hello, Content!

S1 E9 | Using Data in Experimentation Frameworks with Ben Labay

This week, Kevin [https://www.linkedin.com/in/kevinlund/] and Rachel [https://www.linkedin.com/in/rachelwitzel/] chat with Ben Labay [https://www.linkedin.com/in/benlabay/], Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization. Learn more about T3 Custom at ⁠t3custom.com⁠ [https://www.t3custom.com/] and speakMoney at ⁠speakmoney.xyz⁠ [http://speakmoney.xyz/] Theme music by ⁠Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg]

S1 E8 | Is the Blog Dead? Atomizing Content is the Future

Everyone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin [https://www.linkedin.com/in/kevinlund/] and Rachel [https://www.linkedin.com/in/rachelwitzel/] are joined by Charles Samuel [https://www.linkedin.com/in/charlessamuel1/], our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead. Learn more about T3 Custom at t3custom.com [https://www.t3custom.com/] and speakMoney at speakmoney.xyz [http://speakmoney.xyz/] Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg]

S1 E7 | Fostering Experimentation Culture + Demand Generation with Tory Kindlick

This week, Kevin [https://www.linkedin.com/in/kevinlund/] and Rachel [https://www.linkedin.com/in/rachelwitzel/] chat with Tory Kindlick [https://www.linkedin.com/in/torykindlick/], VP Demand Generation at Refine Labs, about the principles of building a culture of experimentation through strategic budget and hiring decisions. Of course, we also took the time to pick Tory’s brain on the state of demand gen today, covering the importance of self-reported attribution and rethinking content ROI. Learn more about speakMoney at speakmoney.xyz [http://speakmoney.xyz/] Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg]

S1 E6 | The Ethical Questions of AI with Paul Roetzer

The last few months have shown us that AI technologies have hit the tipping point and gone mainstream—especially in marketing use cases. The value of utilizing AI is clear, but this revolutionary technology presents many ethical questions we must consider. In this episode, Kevin [https://www.linkedin.com/in/kevinlund/] is joined by Paul Roetzer [https://www.linkedin.com/in/paulroetzer/], Founder and CEO of the Marketing AI Institute [https://www.marketingaiinstitute.com/], to discuss the responsible use of AI by marketers. * Learn more about speakMoney at speakmoney.xyz [https://www.speakmoney.xyz/] * Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg&nd=1] * Check out Data Quality Camp on Slack [http://bit.ly/3WdUECl].

S1 E5 | Data Deep Dive with Chad Sanderson

In this episode of Hello, Content! Kevin [https://www.linkedin.com/in/kevinlund/] chatted with Chad Sanderson [https://www.linkedin.com/in/chad-sanderson/], Chief Operator at Data Quality Camp about all things data with a side of AI and machine learning. They cover the role of data in your marketing strategies, how Chad grew his LinkedIn following to 40k in one year, data contracts, and why quality data is imperative for AI and ML models. * Learn more about speakMoney at speakmoney.xyz [https://www.speakmoney.xyz/] * Theme music by Cake Without Candles [https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg&nd=1] * Check out Data Quality Camp on Slack [http://bit.ly/3WdUECl].