High Earning Coaches: How to Market and Sell Coaching

There are an infinite number of ways to make money as a coach! During this episode, I interview Jeff Herring as he shares with us two creative ways that he earns that have nothing to do with 1:1 or group coaching! Jeff has a creative system of earning money first through monetizing his podcast where he consults with individuals to use a piece of content to make passive income. And, he shares with us many of his techniques that he's used to earn passive income on his content as well!

Imagine making half a million dollars a year as a coach with a $9 montly membership. That's exactly what Liz Wilcox did!  In this episode of the High Earning Coaches podcast, I'm joined by email marketing expert Liz Wilcox to discuss strategies for marketing and selling coaching services through email. Liz shares her journey and insights on making email marketing simple and effective without needing to be an amazing storyteller. We explore Liz's 20-minute newsletter framework, her $9 a month membership service that provides weekly newsletter templates, and the importance of keeping email marketing consent-based and straightforward. Additionally, Liz shares her personal philosophy on maintaining simplicity in business and the significance of creating a business model that aligns with one's lifestyle and long-term ambitions. This episode is packed with actionable tips for coaches looking to leverage email marketing for business growth while staying true to their values and desired lifestyle.

In this episode of the High Earning Coaches podcast, I speak with certified master life coach, Brig Johnson, about her unique approach to life coaching. Brig emphasizes the importance of creating a sense of safety and belonging to achieve success in the coaching business. She shares how she focuses on personal growth and self-development, using compassionate and intentional practices. Her prices and programs have evolved significantly over her career, highlighting the importance of flexible strategies and pricing according to your skill level. Despite achieving significant success, Brig still faces challenges in the business, such as reaching out to a cold market and generating effective marketing strategies. She emphasizes the importance of having a personal coach and a success squad as essential sources of support and encouragement. Brig's insights highlight the importance of innovation, connection, and compassion in the world of coaching.

Judith Gaton started as a lawyer, but she had a dream of serving as a coach and stylist to high acheiving women, so she made that dream come true! Listen in as I interview Judith about how she got started, how she built her business from the ground up, and even how she chickened out and canceled her launch days before it was supposed to go live! Judith Gaton’s story demonstrates that success in coaching often depends less on having a clear-cut path and more about adaptability, real connections, and a marked degree of persistence.

During this episode, listen in as I interview Roberto Candelaria, on how he went from being on Food Stamps to earning multiple seven figures in his business. And how he's helped several others do the same in their coaching businesses! Roberto harnessed the power of relationships, collaboration and partnerships to achieve remarkable success. From free presentations at United Way to high-profile webinars, Roberto emphasizes the importance of authenticity and receptivity even amid uncertainties. He shares insights on affiliate marketing, creating own intellectual property for promotion and persisting in the industry despite initial hiccups. He strongly advocates for personal accountability, willingness to fail and the diverse course of coaching business, ultimately offering his unique take on ‘showing up as you.’