Cover image of show Hometown ADvantage - Local Marketing

Hometown ADvantage - Local Marketing

Podcast by Nicole Eldridge

English

Business

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About Hometown ADvantage - Local Marketing

Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.

All episodes

40 episodes

episode Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business artwork

Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business

Links 🌐 Website: www.nicoleeldridgemedia.com [http://www.nicoleeldridgemedia.com]  📸 Instagram: www.instagram.com/nicoleeldridge\_ads [http://www.instagram.com/nicoleeldridge%5C_ads]  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch [https://tidycal.com/mp0lnv3/ready-set-launch]  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule [https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule]  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads [http://www.nicoleeldridgemedia.com/localads]  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown [http://www.nicoleeldridgemedia.com/hometown] Description If you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.

20 May 2026 - 26 min
episode Ep 38: How did my business do in Q1? Reflections and plans going forward artwork

Ep 38: How did my business do in Q1? Reflections and plans going forward

🌐 Website: www.nicoleeldridgemedia.com [http://www.nicoleeldridgemedia.com]  📸 Instagram: www.instagram.com/nicoleeldridge\_ads [http://www.instagram.com/nicoleeldridge%5C_ads]  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch [https://tidycal.com/mp0lnv3/ready-set-launch]  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule [https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule]  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads [http://www.nicoleeldridgemedia.com/localads]  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown [http://www.nicoleeldridgemedia.com/hometown] Description You're getting a real, unfiltered look at Nicole's Q1 — the goals she set, the $134K in revenue she generated, the team she built, and the honest reflection that happened on a solo staycation at the end of it all. You'll hear what's working, what's still off, and how she's approaching Q2 with clear eyes. If you've ever had a massive win and still found yourself being hard on yourself, this one is for you.

8 May 2026 - 21 min
episode Ep 37: Why big agencies drain your money & tank results artwork

Ep 37: Why big agencies drain your money & tank results

If you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll hear real stories from clients like Robert, Danielle, and Alyssa who went from wasted ad spend and garbage leads to more business than they could handle — after ditching the agency model and learning the strategy themselves. Walk away knowing exactly what to look for, what to demand, and why owning your own ad knowledge is the best investment your business can make.[= 🔗 Links 🌐 Website: www.nicoleeldridgemedia.com [http://www.nicoleeldridgemedia.com] 📸 Instagram: www.instagram.com/nicoleeldridge_ads [http://www.instagram.com/nicoleeldridge_ads] 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch [https://tidycal.com/mp0lnv3/ready-set-launch] 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule [https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule] 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads [http://www.nicoleeldridgemedia.com/localads] 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown [http://www.nicoleeldridgemedia.com/hometown]

20 Apr 2026 - 23 min
episode Ep 36: Exactly why local ads are different (and so much better) than online ads artwork

Ep 36: Exactly why local ads are different (and so much better) than online ads

🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads [http://www.nicoleeldridgemedia.com/localads] 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown [http://www.nicoleeldridgemedia.com/hometown] Local ads aren't just "online ads but smaller" — they work completely differently, and that difference is working in your favor. In this episode, Nicole breaks down the 4 specific reasons local business owners have a built-in advantage when it comes to Facebook and Meta ads that online businesses simply can't replicate. You'll walk away understanding why your budget goes further, why you don't have to test a million creatives, and why trust and personal connection are already working for you before someone even clicks your ad. If you've been on the fence about running ads, this episode will change how you see it.

12 Apr 2026 - 25 min
episode Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town artwork

Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town

🌐 Website: www.nicoleeldridgemedia.com [http://www.nicoleeldridgemedia.com] 📸 Instagram: www.instagram.com/nicoleeldridge_ads [http://www.instagram.com/nicoleeldridge_ads] 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch [https://tidycal.com/mp0lnv3/ready-set-launch] 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule [https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule] 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads [http://www.nicoleeldridgemedia.com/localads] 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown [http://www.nicoleeldridgemedia.com/hometown] Anna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.

9 Apr 2026 - 22 min
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