Cover image of show House of Style

House of Style

Podcast by House of Style with Grant Alexander

English

Personal stories & conversations

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About House of Style

Hosted by Grant Alexander, House of Style explores how real style isn’t about what you have or wear — it’s how you live. Through inspiring stories and real conversations with visionaries from every walk of life, discover how everyday choices can create a more stylish life.

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32 episodes

episode Lulu Simon on Expressing Yourself When You Don’t Have the Words artwork

Lulu Simon on Expressing Yourself When You Don’t Have the Words

HOUSE OF STYLE PODCAST: LULU SIMON ON EXPRESSING YOURSELF WHEN YOU DON’T HAVE THE WORDS Most people don’t struggle because they have nothing to say… they struggle because they don’t know how to say it. That’s what this conversation with Lulu Simon gets to at its core. HOW TO EXPRESS YOURSELF WHEN YOU DON’T HAVE THE WORDS Lulu grew up surrounded by music (the daughter of music icons Paul Simon and Edie Brickell!) but she didn’t step into it quickly, loudly, or entitled. She taught herself guitar in private, wrote songs no one heard, and slowly built a voice that feels completely her own. What’s interesting is nothing about it was forced. It was developed through instinct, taste, and a willingness to follow what felt real instead of what made sense on paper. That, coupled with a willingness to experiment, adjust, grow, and go at her own pace, makes her stylish as hell in our book. In this episode, we talk about what it actually looks like to express yourself when you don’t have the words yet… and why that’s where the best work usually comes from. WHAT YOU’LL TAKE AWAY FROM THIS EPISODE * How Lulu found her voice without trying to sound like anyone else * Why “genre is a prison” and how labels can limit creativity * The difference between making art for an audience vs. making it for yourself * Writing through emotions you don’t fully understand yet * Her song “Summer Dog” and what losing her childhood pet revealed about growing up, change, and letting go * The pressure to constantly release vs. creating something that actually lasts * Learning to trust your taste... even (or especially) when it doesn’t fit a box There’s also a bigger theme running underneath all of this… You can’t fake honesty. People feel it when something is real, and they feel it when it’s not. And most of the time, the thing you’re trying to say doesn’t come out clean or perfect — it comes out messy, unclear, and unfinished. But that’s the point. That’s where your voice actually starts. If you’re trying to figure out your style — whether that’s in music, work, or just how you live — this one’s for you.

7 Apr 2026 - 45 min
episode JOHNNYSWIM: Real Talk on Marriage, Music, Mental Health & Style artwork

JOHNNYSWIM: Real Talk on Marriage, Music, Mental Health & Style

Abner Ramirez and Amanda Sudano, the dynamic duo behind JOHNNYSWIM, dive into a heartfelt and laughter-filled conversation that feels like a warm hug. Right off the bat, they tackle the realness of creativity and the importance of showing up for each other and their art amidst life's chaos. They share insights on how inspiration often sneaks up while you're grinding away, proving that real work breeds real magic. With candid reflections on their latest album, "When the War Is Over," they explore vulnerability, the beauty of community, and the challenges of balancing family life with a passion for music. It’s an open-hearted chat that reminds listeners to embrace the messy, honest moments that make life—and love—so beautifully complex. Abner Ramirez and Amanda Sudano, the dynamic husband-and-wife duo behind JOHNNYSWIM, dive deep into the heart of creativity, family, and the challenges of life in this open-hearted conversation. They share the laughter and love that fuels their music and relationship, creating an intimate atmosphere that resonates with listeners. The couple reflects on their latest album, *When the War Is Over*, which they describe as their most vulnerable work yet. Abner discusses the inspiration behind their songs, emphasizing the importance of hard work and the sweet surprises that come from dedication. Amanda adds her perspective on how their familial bond influences their music, reminding us that creativity often springs from the depths of personal experience. The episode is a delightful blend of humor and honesty, encouraging listeners to embrace their journeys and find beauty in the mundane moments of life. As they share insights on keeping the spark alive in both marriage and artistry, it’s clear that their love story is as much a part of their music as the notes they play. Takeaways: * Abner and Amanda emphasize that inspiration often strikes when one is immersed in the creative process, suggesting that hard work leads to unexpected bursts of creativity. * The couple discusses how their latest album, 'When the War Is Over', reflects their most vulnerable and honest work, stemming from deep personal experiences and growth. * They believe that true style isn't just about appearance but is rooted in how one lives and engages with the world, highlighting the importance of authenticity in art and life. * Abner shares a poignant thought that confronting life's challenges head-on can lead to growth, suggesting that it's okay to sit with discomfort instead of rushing to resolve it.

3 Jun 2025 - 58 min
episode Stop Blaming Fashion Week: The Hidden Forces Destroying Fashion & Retail artwork

Stop Blaming Fashion Week: The Hidden Forces Destroying Fashion & Retail

Ready to flip the script on fashion’s broken system? Press play, open your mind, and buckle up for an episode guaranteed to challenge what you thought you knew about runways, retail, and the real forces pulling fashion’s strings. In this riveting solo episode, Grant pulls back the shimmering curtain of the global fashion scene to reveal a hard-hitting truth: it’s not the runway shows themselves that we should be demonizing — it’s the leadership behind them. While Fashion Week has become an easy target for critics, conveniently painted as the villain of wastefulness and carbon-heavy spectacle, this episode takes aim at the real architects of the chaos. Listen in as Grant shines a spotlight on the executives, the boardrooms, and the old-guard leadership at fashion’s top houses and conglomerates — those who perpetuate relentless seasonal churn, push for overproduction, and funnel eye-popping marketing budgets into attention-grabbing stunts that overshadow genuine creativity. From LVMH to Kering, these global giants feed us the familiar narrative that more glitz and more runway hype equate to necessary “innovation” and progress. But behind those massive sets, behind the hyperrealistic lion heads at Schiaparelli or the behemoth wooden sculptures at Chanel, is a system fueled by seasonal obsolescence and driven by the incessant need to keep us buying. And guess who foots the bill for these marketing ploys? Consumers, in the form of skyrocketing luxury prices that no longer guarantee quality or craftsmanship. Throughout the episode, we get a candid look at how House of Style is daring to do things differently. Grant explains that the brand aims to shatter the mold of “two or four seasons per year,” opting instead for a year-round approach that values personal expression and thoughtful design. It’s a bold attempt to break free from the vicious cycle that has made fast fashion a byproduct of runway signals. After all, Shein and Zara often look to high-end labels for cues on the next fleeting trend—trends that, ironically, even the big luxury conglomerates blame on fast fashion. But here’s the twist: this isn’t a call to shut down Fashion Week altogether. This show emphasizes that the spectacle itself—complete with runway theatrics and glitzy front rows — can be a fun, artful celebration. The real problem is the old-guard mindset that uses Fashion Week as a lever to maintain an unstoppable machine of consumption. The leadership at department stores, major holding companies, and top-tier fashion houses are all complicit in perpetuating the notion that newness is king, driving younger and smaller labels to the margins with unattainable costs and impossible speed-to-market demands. Key Takeaways: 1. Leadership Under Fire: This episode zeroes in on the CEOs, board members, and creative directors under crushing pressure to deliver seasonal novelty at any cost. They’re the ones fueling waste, not just in high-end circles but across the entire consumer landscape. 2. Redefining “Runway Culture”: Instead of scrapping the spectacle, we should focus on reorganizing its foundations. If leaders stopped obsessing over seasonal obsolescence, runway shows could once again become showcases of real artistry and innovation. 3. From Fast Fashion to Luxury Overdrive: Fast fashion is often singled out as the biggest polluter, yet big luxury brands set the trends, supply the signals, and secretly benefit from the culture of disposable style. 4. House of Style’s Vision: Demonstrating that there is a workable alternative to the “churn and burn” model. The platform isn’t about cranking out more and more clothing lines — it’s about championing style that fits real life, forging deeper connections between designers and consumers, and moving away from the rigid seasonal cycle. 5. Empowering Local and Emerging Designers: Rather than waiting for some “celebrity brand” to legitimize smaller markets, we should champion the new wave of designers in places like Chicago, Miami, Austin, Atlanta, and Nashville. Why? Because they hold the future of fashion in their hands, even if the old guard refuses to acknowledge it. Why You Should Listen: * A Courageous Call-Out: Grant doesn’t mince words when naming the conglomerates — LVMH, Kering, and more — responsible for the very system they claim to be reforming with hollow sustainability promises. * Insider Perspective: Learn how department stores’ colossal minimum orders suffocate smaller brands, and how runway stunts are carefully orchestrated to keep everyone distracted from the real issues. * Actionable Optimism: By the end of the episode, you’ll discover that genuine solutions do exist. We can maintain the art and creativity of fashion while capping production, celebrating new voices, and ending the cycle of forced hype. * A Vision for the Future: House of Style paves the way for a model where innovation isn’t measured by how many new lines you can cram into a year, but by how well you can meet the authentic needs of real people. Grant’s Mission With This Episode: This is not your run-of-the-mill fashion commentary. It’s a passionate takedown of the status quo, fueled by the conviction that real change is possible — but it must start at the top. Throughout the episode, Grant takes a stand, naming names and questioning motives. We’re talking about more than just runway extravaganzas; we’re confronting the systemic issues that allow the leadership of billion-dollar giants to keep peddling “green” solutions on one hand while ramping up production quotas with the other. Grant is among the few willing to step up, challenge Goliath, and fight for a world where fashion can be both exciting and sustainable. How You Can Join the Revolution: * Spread the Word: Share this episode with friends who are tired of the lip-service approach to sustainability. * Champion New Designers: Keep an eye out for emerging talent in your city and support them. They’re often overshadowed by corporate giants, but they carry the seeds of real innovation. * Explore House of Style: Curious about how to unshackle fashion from traditional seasons? Tune into previous episodes or reach out directly to learn how House of Style is building a blueprint for year-round creativity. * Demand Accountability: Let the LVMHs and Kerings of the world know that flash alone won’t cut it anymore. Ask for concrete proof of reduced production volumes and genuine backing for experimental design. Final Word: It’s time to lift the veil on who’s really benefiting from the non-stop churn. The next time you hear someone say, “Fashion Week must die,” remember: that’s just a convenient decoy. The real culprits — those orchestrating behind the scenes — have to be held accountable. In this episode, you’ll hear precisely how Grant proposes to do that and why House of Style just might be the beacon of hope we need. Join us for a conversation that merges a fiery critique with a refreshing vision for a new fashion future — one where creativity isn’t stifled by corporate demands, and style is personal, not disposable.

13 Feb 2025 - 15 min
episode Creating Beauty: From Model to Mom to Fashion Entrepreneur artwork

Creating Beauty: From Model to Mom to Fashion Entrepreneur

Success in the world of fashion isn’t just about the glitz and glamour; it’s about creating genuine connections and uplifting others. In this chat, Grant Alexander sits down with his friend Jessica Klaas, an emerging bridal designer shaking things up with her label, River and Rose. They dive into Jessica’s journey from being a model to launching her own brand, which focuses on bespoke bridal and evening wear that not only looks stunning but also empowers the women who wear it. With a sprinkle of humor and heartfelt stories, they discuss everything from overcoming imposter syndrome to the challenges of balancing motherhood and entrepreneurship. Jess's vision is all about crafting a welcoming space where everyone leaves feeling gorgeous, and it’s clear she’s set to make a significant impact in the bridal scene. As the episode kicks off, Grant welcomes Jessica, a dear friend and a rising star in the fashion world, to House of Style. Their rapport is infectious, filled with laughter and light-hearted banter as they reminisce about their first meeting on a photo shoot. Jessica's transition from model to designer is at the forefront, and she passionately shares her commitment to creating bespoke bridal wear that not only looks stunning but also empowers women. The conversation flows seamlessly from her early days of sneaking into art classes to her current role as a mother balancing family life with her burgeoning career. Listeners gain insight into the intricacies of starting a fashion brand, the importance of personal connections, and the challenges of maintaining authenticity in a fast-paced industry. Jessica’s vision for River and Rose is as inspiring as it is aspirational, promising an exciting future filled with unique designs and heartfelt moments. Takeaways: * Jessica Klaas emphasizes that fashion is about expressing your unique identity rather than just about trends. * Her journey from modeling to entrepreneurship highlights the importance of following your passions, even when the path is unconventional. * The conversation between Grant and Jessica is filled with humor and warmth, showcasing their deep friendship and mutual support over the years. * Jessica's focus on empowering women through her designs demonstrates her commitment to making a positive impact in the bridal industry. * The episode reveals how balancing motherhood and entrepreneurship is a challenge but also a source of inspiration for Jessica. * Listeners are encouraged to pursue their own paths with the understanding that success is subjective and personal.

6 Feb 2025 - 50 min
episode "Revolution in Retail" Explained (Part 5/5): The Business Model & Strategy artwork

"Revolution in Retail" Explained (Part 5/5): The Business Model & Strategy

SUMMARY House of Style isn’t just dreaming about changing the retail game; they’re laying down a blueprint that’s as bold as it is brilliant! This episode dives into the sophisticated yet out-of-the-box business strategies that will not only redefine how people shop but also keep investors wondering how they can get a slice of this revolutionary pie. With a dynamic ecosystem that intertwines fashion, technology, and sustainability, they’re crafting an experience that’s less like a store and more like stepping into a stylish dream! From curated collections to immersive events, the revenue streams are as diverse as the outfits on display. So, if you’re curious about how this venture plans to turn heads and profits, buckle up and join the ride! SHOW NOTES Picture a world where shopping transcends the mundane and enters the realm of the extraordinary. Grant Alexander, the charismatic host of House of Style, paints a vivid picture of a retail revolution that goes beyond traditional norms. This isn't merely about selling clothes; it's about creating an immersive ecosystem that redefines how we engage with fashion, sustainability, and technology. With House of Style, each visit transforms into a unique experience—think live performances, interactive workshops, and stylish lounges where sipping wine while getting styled is the norm. He dives deep into the innovative business model that supports this vision, highlighting the multiple revenue streams that make House of Style not just a lofty dream but a sustainable business plan. From curated collections that increase customer satisfaction to a membership model that fosters loyalty and reduces environmental impacts, Grant lays it all out in a way that’s both sophisticated and playful. Investors looking for a smart, strategic approach will find themselves intrigued by the potential for growth and profitability that this out-of-the-box concept offers. TAKEAWAYS * House of Style is not just another retail store; it's a revolutionary ecosystem that transforms shopping. * The business model includes diverse revenue streams like curated collections and a membership system, ensuring steady income. * By merging technology with retail experiences, House of Style aims to redefine customer engagement and satisfaction. * Sustainability is a core principle, turning eco-friendly practices into a competitive advantage that attracts modern consumers. * House of Style also plans to capitalize on media and content creation, turning podcasts and social media into revenue generators. * Investors can expect a bold $40 million investment aimed at launching a movement rather than just a business.

31 Jan 2025 - 10 min
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