How To Grow A Startup

7. How To Advertise

We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.

6. Sales Strategies

How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.

5. Psychology & Behavioral Economics

In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position your company perfectly in the market.

8 Deadly Diseases of Marketing

Another bonus, as an homage to W. Edwards Deming, I explain 8 concepts that can be detrimental to your marketing and sales efforts as you are just getting started.

10 Marketing Myths

As a bonus, we'll tackle 10 of the most common myths of marketing that you'll hear from your friends and family, investors, and employees and agencies you start to hire.