HVAC ADHD Vodcast Season 2, Ep. 5 – Why HVAC Contractors Need Building Science with Chris Laumer-Giddens

AI Search, Digital PR & Building Authority Online with Chris Panteli-Season 2, Epi. 8

Send us Fan Mail [https://www.buzzsprout.com/2525743/fan_mail/new] In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Chris Panteli, co-founder of Linkify, to explore one of the biggest shifts happening in contractor marketing today: AI-powered search and digital authority. As platforms like ChatGPT, Claude, Grok, and Perplexity become the first stop for customer questions, simply ranking on Google is no longer enough. Chris explains how HVAC contractors and home service businesses can improve their visibility by building authority, earning media coverage, and creating trust signals that both search engines and AI models recognize. Whether you're a contractor looking to generate more leads or a business owner trying to future-proof your marketing strategy, this episode provides practical advice you can start applying today. We dive deep into: • Why AI search is changing how customers find HVAC companies  • The difference between buying backlinks and earning media coverage  • How journalists find industry experts for major publications  • Why LinkedIn and personal branding matter more than ever  • Building trust with Google, ChatGPT, Claude, Grok, and Perplexity  • Digital PR strategies that HVAC contractors can use today  • Why authority—not just keywords—is becoming the future of SEO  • How to position yourself as the expert AI recommends This episode also explores a powerful idea that's reshaping contractor marketing: 👉 The companies that build trust will outperform the companies that simply build websites. 👉 Authority is becoming the new SEO. If you're an HVAC contractor, home performance professional, marketer, or business owner looking to stay ahead of AI-driven search, this conversation is packed with actionable insights you won't want to miss. 🔗 Chris Panteli's Links Website: https://www.linkify.ai/ LinkedIn: https://www.linkedin.com/in/chris-panteli/ X: https://x.com/Linkifi_ Market Movers Podcast https://marketmoverspod.com/ 📲 Follow HVAC ADHD™ YouTube: https://zurl.co/wpJHE [https://zurl.co/wpJHE] Instagram: https://zurl.co/zrhQW [https://zurl.co/zrhQW] Facebook: https://zurl.co/mCS5a [https://zurl.co/mCS5a] #HVACADHD #HVACADHDVodcast #Season2 #JeremyBegley #ChrisPanteli #Linkify #HVACMarketing #SEO #AISEO #DigitalPR #Backlinks #GoogleSEO #ChatGPT #ClaudeAI #Grok #Perplexity #ContractorMarketing #PersonalBranding #BuildingAuthority #HVACBusiness #HomePerformance #BuildingScience #MarketingStrategy #LocalSEO #AIMarketing #FutureOfHVAC

Manual J Updates, ACCA Standards, Quality Installation & the Future of HVAC Design

Send us Fan Mail [https://www.buzzsprout.com/2525743/fan_mail/new] Manual J is evolving—and so is the future of HVAC. In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Wes Davis of the Air Conditioning Contractors of America (ACCA) to discuss one of the most significant updates to HVAC design standards in years. From Manual J revisions and field survey requirements to APIs, commissioning, and Quality Installation (QI), this conversation explores how better data is reshaping the way HVAC professionals design, install, and verify high-performance systems.  We dive deep into: • The upcoming Manual J revisions and what contractors need to know  • Why field surveys and accurate data collection matter more than ever  • LIDAR technology, APIs, and the future of HVAC software  • Garbage in, garbage out: why design starts with quality inputs  • ACCA's Quality Installation (QI) initiative and verified performance  • Commissioning, airflow, static pressure, and system verification  • Heat pumps, load calculations, and proper HVAC design  • Why better standards create better contractors—and better customer outcomes This episode also explores one of the biggest ideas shaping modern HVAC: 👉 The future belongs to contractors who measure, verify, and design with data.  👉 Guesswork is giving way to performance-based HVAC. Whether you're an HVAC contractor, system designer, energy auditor, building performance professional, commissioning specialist, educator, or technician, this episode delivers practical insights into the standards and technologies that will define the next generation of HVAC. 🔗 Wes Davis' Links LinkedIn: https://www.linkedin.com/in/wesdavisacca/  ACCA: https://www.acca.org/people/wes-davis  📲 Follow HVAC ADHD™ YouTube:  https://zurl.co/PGkT5 [https://zurl.co/PGkT5] Instagram:  https://zurl.co/iAkZZ [https://zurl.co/iAkZZ] Facebook:  https://zurl.co/dAylI [https://zurl.co/dAylI] LinkedIn:  https://zurl.co/xJlXx [https://zurl.co/xJlXx] #HVACADHDVodcast #HVACADHD #Season2 #JeremyBegley #WesDavis #ACCA #ManualJ #ManualD #LoadCalculations #HVACDesign #Commissioning #QualityInstallation #BuildingScience #HomePerformance #HeatPump #Airflow #StaticPressure #HVACTech #HVACTraining #HVACIndustry #ContractorTraining #EnergyEfficiency #HVACBusiness #FutureOfHVAC

HVAC Education, Apprenticeships & Building Better Technicians with Brad Cooper

Send us Fan Mail [https://www.buzzsprout.com/2525743/fan_mail/new] In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Brad Cooper—Advanced HVAC Instructor at Arkansas State University-Beebe, former HVAC contractor, industry educator, and contributor to HVAC School—to discuss one of the biggest challenges facing the HVAC industry today: Developing the next generation of technicians. Brad brings decades of experience from both the classroom and the field, offering a unique perspective on workforce development, HVAC education, apprenticeships, and the skills modern technicians need to succeed. From load calculations and commissioning to MeasureQuick and diagnostic technology, this conversation explores how contractors can move beyond reactive training and build technicians who understand systems, testing, and performance. We dive deep into: • Why HVAC education must evolve to meet modern industry demands • The gap between classroom instruction and field experience • How apprenticeships help solve workforce challenges • Why load calculations remain one of HVAC's most overlooked skills • The role of MeasureQuick and modern diagnostics in technician development • The true cost of callbacks and poor commissioning • Airflow, static pressure, and system performance fundamentals • Building technicians who think critically instead of relying on shortcuts • Why contractors must invest in training for long-term success • Leaving the HVAC industry better than you found it This episode also explores a central idea shaping the future of HVAC: 👉 Great technicians aren't born—they're developed. 👉 The companies that prioritize training, testing, mentorship, and continuous improvement will lead the next generation of the industry. Whether you're an HVAC contractor, technician, installer, service manager, educator, trade school student, or building performance professional, this episode offers practical insights for improving technical skills, reducing callbacks, and building stronger teams. 🔗 Brad Cooper's Links LinkedIn: https://www.linkedin.com/in/brad-cooper-cmhe-hvacreducator/ Instagram: https://www.instagram.com/hvacreducator/ 🔗 Follow HVAC ADHD™ YouTube: https://zurl.co/PGkT5 [https://zurl.co/PGkT5] Instagram: https://zurl.co/iAkZZ [https://zurl.co/iAkZZ] Facebook: https://zurl.co/dAylI [https://zurl.co/dAylI] LinkedIn: https://zurl.co/xJlXx [https://zurl.co/xJlXx] #HVACADHDVodcast #HVACADHD #Season2 #BradCooper #JeremyBegley #HVACEducation #HVACTraining #HVACTech #MeasureQuick #LoadCalculations #ManualJ #Commissioning #Airflow #StaticPressure #BuildingScience #HomePerformance #HVACIndustry #TradeSchool #Apprenticeship #WorkforceDevelopment #ContractorTraining

HVAC ADHD Vodcast Season 2, Ep. 5 – Why HVAC Contractors Need Building Science with Chris Laumer-Giddens

Send us Fan Mail [https://www.buzzsprout.com/2525743/fan_mail/new] The HVAC industry has spent decades focusing on equipment. Chris Laumer-Giddens believes it's time to focus on the building. In this episode of HVAC ADHD™, Jeremy Begley sits down with Chris to discuss how building science principles are reshaping HVAC design, residential construction, and high-performance homes. As an architect, builder, HVAC designer, and educator, Chris brings a unique perspective that bridges the gap between construction and mechanical systems. His work has helped contractors understand why airflow, insulation, moisture control, ventilation, and building assemblies matter just as much as the equipment itself. Throughout the conversation, Chris explains why some of the industry's most persistent comfort problems originate long before an HVAC system is installed. Topics include: • Building science fundamentals every HVAC contractor should know • Why system thinking outperforms equipment-focused thinking • The truth behind the spray foam controversy • Moisture management and building durability • Perfect Wall concepts and exterior insulation strategies • Air sealing versus ventilation balance • How architecture influences HVAC design outcomes • Why collaboration between trades is critical • The future of high-performance residential construction • Lessons learned from decades in the field Jeremy and Chris also discuss how technology, diagnostics, and building performance are changing expectations for contractors, designers, and homeowners alike. This conversation highlights a major shift happening across the industry: 👉 Contractors who understand buildings will have a competitive advantage. 👉 Contractors who understand systems will deliver better results. The future of HVAC isn't simply about higher-efficiency equipment. It's about understanding the building as a complete system. Whether you're involved in HVAC design, home performance, energy auditing, weatherization, building diagnostics, architecture, or residential construction, this episode provides practical knowledge that can improve comfort, efficiency, and long-term performance. 🚀 HVAC ADHD™ Season 2 is officially underway. And we're just getting started. Chris' Links:  LinkedIn: https://www.linkedin.com/in/chris-laumer-giddens-2280695/ Instagram: https://www.instagram.com/claumergiddens/ Website: https://www.lgsquaredinc.com/ 🔗 WATCH & LISTEN YouTube: https://youtu.be/ZkWR9KgNNSc Spotify: https://zurl.co/SymZZ [https://zurl.co/SymZZ] Apple Podcasts: https://zurl.co/qWpbU [https://zurl.co/qWpbU] 🔗 Follow HVAC ADHD™ YouTube: https://www.youtube.com/@HVACADHDMediaCo [https://zurl.co/oRvDp] Instagram: https://zurl.co/kL5Of [https://zurl.co/kL5Of] Facebook: https://zurl.co/akYBA [https://zurl.co/akYBA] LinkedIn: https://zurl.co/D8A7r [https://zurl.co/D8A7r] #HVACADHD #HVACADHDVodcast #ChrisLaumerGiddens #JeremyBegley #BuildingScience #BuildingEnvelope #HVACDesign #HomePerformance #Airflow #StaticPressure #PassiveHouse #HighPerformanceHomes #SprayFoam #MoistureManagement #AirSealing #IndoorAirQuality #EnergyEfficiency #HVACTech #HVACIndustry #ContractorEducation #BuildingDiagnostics

AI, SEO, AEO, GEO & The Future of HVAC Marketing

Send us Fan Mail [https://www.buzzsprout.com/2525743/fan_mail/new] The HVAC industry isn’t just changing in the field anymore—it’s changing online. In this episode of HVAC ADHD™, Jeremy Begley sits down with entrepreneur, marketer, and Content Credits founder Adam Koehler to break down how AI is completely reshaping SEO, digital marketing, search visibility, and customer acquisition for contractors.  From AI-powered search engines and authority-building strategies to the future of online trust and content creation, this conversation dives deep into what contractors need to understand right now if they want to stay visible in a rapidly changing digital world. This episode goes beyond marketing buzzwords—and into how AI is fundamentally changing how customers find HVAC companies online. We cover:  • Why traditional SEO alone is no longer enough  • The rise of AEO (Answer Engine Optimization) & GEO optimization  • How AI search tools like ChatGPT and Perplexity are changing customer behavior  • Why contractors need structured, authoritative content now more than ever  • How Google, OpenAI, and AI agents are reshaping the internet  • The role of PR, backlinks, and authority in modern search rankings  • Why HVAC businesses must adapt to AI-driven marketing workflows  • How private equity is accelerating digital transformation in the trades  • The future of contractor branding, automation, and customer interaction Adam also explains how his platform, Content Credits, is working to democratize paid media online through micropayments—allowing readers to pay for individual articles instead of expensive subscriptions.  This episode also explores a major shift happening across HVAC and the trades: 👉 The contractors who understand AI, authority, and digital visibility will dominate attention.  👉 The companies relying on outdated marketing strategies will struggle to keep up. Whether you're an HVAC contractor, home performance professional, HVAC business owner, marketer, or trade educator, this episode offers practical insight into where digital business is headed next. 🚀 Season 2 continues—and HVAC ADHD™ is expanding.  Not everything will live where you expect it. 🔗 Adam’s Links Website: https://contentcredits.com/  Cincinnati Exchange: https://thecincinnatiexchange.com/ [https://thecincinnatiexchange.com/] 🔗 HVAC ADHD™ – New YouTube Page Subscribe here: https://zurl.co/YTTcj [https://zurl.co/YTTcj] 🔗 Follow HVAC ADHD™ Instagram: https://zurl.co/MvgYV [https://zurl.co/MvgYV] Facebook: https://zurl.co/S8nLs [https://zurl.co/S8nLs] LinkedIn: https://zurl.co/KdIXs [https://zurl.co/KdIXs] #HVACADHDVodcast  #HVACADHD™  #Season2  #JeremyBegley  #AdamKoehler  #SEO  #AEO  #GEO  #AISEO  #ChatGPT  #PerplexityAI  #DigitalMarketing  #HVACMarketing  #HVACBusiness  #ContractorMarketing  #BuildingScience  #HomePerformance  #HVACIndustry  #PrivateEquity  #ContentMarketing  #AuthorityBuilding  #LocalSEO  #AIforBusiness  #HVACTech  #TradesBusiness  #MarketingAutomation