S4 Ep94: AI Is Stealing Your IP — And Most Website Owners Have No Idea

S4 Ep94: AI Is Stealing Your IP — And Most Website Owners Have No Idea

Your website may contain some of your business’s most valuable intellectual property—and you may not even realize what you’re putting at risk. Hosted by Ella Maiuri, this episode features Kary Oberbrunner and Katie Rubino in a timely conversation about protecting the ideas, frameworks, original content, and proprietary knowledge published online in the age of AI. Together, they explore what business owners may be overlooking on their websites, what public accessibility does—and does not—mean for ownership, and why creating something may not be enough if you cannot prove when it was created or that it belongs to you. They also discuss why documentation, credible evidence, and a clear chain of custody are increasingly important as AI can access and reproduce content within seconds. Most importantly, you’ll learn practical steps to identify the valuable IP on your website, protect it before a dispute occurs, and use AI strategically without unintentionally giving away the ideas that make your business valuable. Your website isn’t just marketing. It could be your IP vault. The question is: do you know what’s inside? PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep93: Why I Trademarked My Name

Trademarking your own name might sound like an act of ego. In reality, it can be an act of stewardship. In this episode, Kary Oberbrunner and intellectual property attorney Katie Rubino unpack why your name may be one of the most valuable pieces of intellectual property you own. Whether you are an entrepreneur, author, speaker, athlete, actor, artist, employee, or emerging creator, you are already building a reputation that carries recognition, trust, and economic value. You may not think of yourself as a brand, but the world increasingly does. And in the age of artificial intelligence, protecting that identity matters more than ever. AI systems are consuming human-created books, images, voices, ideas, and names at an unprecedented scale. Recent reports of AI companies purchasing physical books, removing their bindings, scanning them, and destroying them afterward reveal just how hungry these systems have become for human intellectual property. Your name is not just what people call you. It is connected to everything you create, teach, sell, endorse, and represent. In this conversation, Kary and Katie explore the difference between protecting your name and worshiping your name, why ordinary people possess far more IP than they realize, and what can happen when someone else begins profiting from the reputation you spent years building. Because protecting your name is not about believing you are better than everyone else. It is about ensuring no one else gets to become you. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep92: Educators and IP: Protecting the Magic You Create

Educators, coaches, and mentors are creating valuable intellectual property every day—but too often they don't recognize, name, or protect it. In this powerful conversation, Kary Oberbrunner and Tunji Adebayo explore why the frameworks, lessons, stories, and systems you create are part of your legacy—and how failing to protect them can mean losing ownership of your own brilliance. Discover the power of framing, naming, and stewarding your ideas so you can champion your work, create greater impact, and ensure your "magic" doesn't get lost, copied, or forgotten. Because if it's valuable enough to question, it's valuable enough to protect. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep91: Anthropic pays $1.5 Billion to Authors Including Me

In this eye-opening episode, Kary Oberbrunner and Katie Rubino unpack the landmark copyright battle involving Anthropic, the growing risks of AI and intellectual property theft, and why creators must think differently about protecting what they create. They explore why you should protect before you promote, how AI can become both a powerful thinking partner and a potential liability, and why intellectual property may be the most overlooked asset in your business. From trademarks and patents to AI, business exits, licensing, and valuation, this conversation reveals how strategic IP protection can create a competitive advantage—and why the time to protect your ideas is before they become valuable to someone else. Protect your first idea free with Instant IP®. https://www.instantip.today/creator/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFubkhQdFhIMHk2WUc3amRfNVZVMjRNLVdWQXxBQ3Jtc0trRmhzRXVrRmFKelhHV1pFNFNvemN3ajZDdnB3VEY1b3Q2cjRUeHRNeUFoVlRUZnI4ZTlGaUQ0Mjg0VTRPLUpKNGxWSndPLVhmZWlsbk12Zm11WmdscjdmcmVJeDBManp4cVR3MWFXSURTTkFKbHdubw&q=https%3A%2F%2Fwww.instantip.today%2Fcreator%2F&v=TZlbnouhQv4]

S4 Ep90: AI Is Stealing From Creators. Here’s How to Fight Back

AI is changing the creator economy forever. Videos, posts, podcasts, courses, artwork, music, scripts, newsletters, frameworks, photos, captions, and original ideas can now be copied, scraped, trained on, and repurposed faster than ever before. For creators, this creates both a massive opportunity and a massive risk. That is why Instant IP® is launching Protect the Creatorᴵᴾ, a new campaign designed to help creators document, timestamp, and protect their original work before it becomes someone else’s training data. In this episode, Kary Oberbrunner explains why intellectual property protection is no longer just for corporations, attorneys, inventors, or celebrities. In the age of AI, every creator needs to think differently about their ideas, their content, and their creative output. Instant IP® is offering creators a free IP credit so they can begin protecting valuable assets such as: Videos Podcasts Courses Posts Frameworks Artwork Music Scripts Newsletters Book concepts Photos Captions Original ideas AI did not just change how fast content can be created. AI changed how fast content can be copied. Protect the Creatorᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your content is more than content. Your ideas are more than inspiration. Your creativity is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/creator/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFubkhQdFhIMHk2WUc3amRfNVZVMjRNLVdWQXxBQ3Jtc0trRmhzRXVrRmFKelhHV1pFNFNvemN3ajZDdnB3VEY1b3Q2cjRUeHRNeUFoVlRUZnI4ZTlGaUQ0Mjg0VTRPLUpKNGxWSndPLVhmZWlsbk12Zm11WmdscjdmcmVJeDBManp4cVR3MWFXSURTTkFKbHdubw&q=https%3A%2F%2Fwww.instantip.today%2Fcreator%2F&v=TZlbnouhQv4]