IGO — In Good Order with Ben Braverman

IGO Ep. 20 | The Advisors Winning the Next Decade Do This Differently | Derick Kinney

Most financial advisors are missing one simple but powerful growth secret: connecting with clients—and prospects—through their pain points, not just their portfolio. In this eye-opening episode, Derek Kinney, a former top financial advisor turned growth strategist, reveals how mastering the art of pain-based conversations can skyrocket your client referrals, attract higher-net-worth clients, and turn you into a recognized specialist — even if you're just starting out. You'll discover how focusing on specific problems rather than just offerings creates a magnetic pull that prospects and clients can’t ignore.We explore proven tactics for turning casual social encounters into referral goldmines, including how to craft laminated tear sheets with your targeted pain points and use them as pattern interrupts. Derek also delves into the often-overlooked opportunity of younger advisors who leverage their age as a superpower—by positioning themselves as the perfect guide to the next generation of wealth transfer.Plus, learn why asking the RIGHT questions at strategic moments—like "What’s the greatest service we could provide for you?"—can significantly improve your conversion rate and prevent prospects from slipping away. Derek emphasizes that the most successful advisors focus on simplicity, emotional connection, and consistency, transforming how they talk, listen, and ultimately, serve. Ideal for anyone in wealth management, early-career advisors, or established professionals craving a fresh approach, this episode is packed with actionable insights to revolutionize your growth strategy. If you’re serious about making a lasting impact while building a thriving, referral-generating practice, these principles will elevate your game—starting tomorrow. Derek Kinney is a former top financial advisor, founder of Successful Advisors, and a sought-after growth strategist known for helping advisors land high-net-worth clients faster by centering conversations on what truly matters: clients' pain points. His proven frameworks are transforming practices across the industry.If you want to move beyond generic pitches and start turning prospects into lifelong clients, listen now. Connect with Derek’s free resources at SuccessfulAdvisors.com or on LinkedIn for daily tips that make your messaging more impactful. To grow your practice and amplify your impact, this episode is non-negotiable.

IGO Ep. 19 | Financial Advisor Marketing That Actually Works | Robert Sofia

Most financial advisors overlook the power of AI, email, and text messaging—until now. Robert Sophia, CEO of Snappy Kraken, reveals how modern automation and AI-driven personalization are transforming client engagement and skyrocketing response rates. If you're tired of inconsistent marketing results and want a clear, scalable system that actually generates revenue, this episode is your game-changer. Discover how AI can turn your marketing from guesswork into a growth engine, with practical tactics on using email and text messaging to deepen client relationships effortlessly. Robert shares eye-opening data: email and SMS outperform social media and paid ads. You’ll learn how to harness tools that automatically segment audiences, personalize messages, and drive appointments without extra manual effort. Plus, get insider tips on creating compelling video content—despite low adoption rates—that builds trust faster than any other medium. We break down why many advisors fail with disconnected activities and offer a simple, effective way to build a revenue-generating marketing system from scratch. Understand the importance of niching, systematizing your outreach, and focusing on quality over quantity. Robert emphasizes starting broad, analyzing your high-value clients, and then narrowing your focus—so your marketing efforts align with real revenue. Beware the shiny object syndrome: master one channel before rushing into the next to ensure consistent growth.This episode is essential listening for any growth-minded advisor ready to move beyond sporadic tactics. If you're looking to leverage AI confidently, improve response rates, and create a scalable marketing system that actually works, Robert’s insights will steer you in the right direction. Whether you're new to marketing or wanting to refine your current approach, this conversation unlocks practical strategies to elevate your practice with confidence and clarity. Robert Sophia is the CEO of Snappy Kraken, a leading marketing automation platform for financial professionals, known for pioneering AI-driven client engagement strategies that deliver measurable results.Perfect for advisors eager to stay ahead in a competitive landscape, this episode provides actionable steps to streamline your marketing, nurture client relationships, and make every communication count. Hit play now and get in good order for growth.

IGO Ep. 18 | Control Your Inner Voice, Control Your Business | Ricky Kalmon

In Episode 18 of IGO – In Good Order, Ben Braverman sits down with mindset expert, motivational speaker, and author Ricky Kalmon to talk about the role mindset plays in the success of financial advisors and entrepreneurs. In a business built on trust, conversations, and decision making under pressure, your inner voice matters. Ricky shares practical ways to manage emotional volatility, control destructive auto thoughts, and build the discipline needed to show up with confidence in client meetings, prospecting, and business growth. Ben and Ricky discuss how advisors can reframe rejection, turn client praise into referrals, develop daily mindset habits, and build a personal brand that stands out in a crowded industry. If you’re a financial professional looking to improve your confidence, communication, and consistency, this conversation will challenge the way you think about performance. Key topics include • Managing emotional volatility in markets and client conversations • Motivation vs discipline in building a resilient mindset • Prospecting hesitation and overcoming fear of rejection • Turning client praise into referral opportunities • Building an authentic personal brand as a financial advisor • Visualization and micro habits for confidence and consistency

IGO 17: Roth Conversions 201 + The Retirement Tax Problem

Unlock the secret to maximizing your clients’ retirement wealth—tax strategies that could save thousands and redefine what’s possible. If you’re an advisor who’s still avoiding conversations about taxes and income planning, this episode is your wake-up call.Steve Rohrig, an expert with more retirement income planning credentials than most have stars on their badge, joins Ben Braverman to uncover the hidden truths about Roth conversions and annuities. Discover how strategic recharacterizations can not only lock in lower taxes today but also provide guaranteed, tax-free income for life—even if the cash value hits zero. We dive deep into the “forever clock,” revealing the critical timing rules that make or break tax-efficiency, and why understanding these nuances can give your clients a lifelong advantage.You’ll discover: * The real reasons most advisors get Roth conversions wrong—and how to avoid common pitfalls * The latest insights on leveraging high bonus annuities in today’s rising interest rate environment * How to balance short-term tax savings against long-term legacy and estate planning goals * Why the “voluntary tax” concept should be front and center in your client conversations * The impact of recent legislation, the Secure Act, and rising tax rates on strategic withdrawal planning * Proven frameworks for assessing marginal versus effective tax rates to optimize conversions * How to use annuities for dollar-cost averaging, legacy benefits, and guaranteed income, all while reducing your client’s tax bill This episode isn't just technical—it’s transformational. Failing to incorporate tax-efficient strategies leaves money on the table, while mastering them creates measurable, tangible results—more spendable income, better legacy planning, and peace of mind for your clients.Whether you’re a financial professional seeking a competitive edge or a client looking to preserve wealth, this is your essential guide to retirement success in an uncertain tax future. Perfect for advisors ready to elevate their practice and clients eager to keep more of their savings.Guest Steve Rohrig is a leading authority in retirement income strategies at SMS Financial Solutions, known for his innovative approach to tax and estate planning. His insights are shaping the future of wealth transfer and income distribution.If you want to turn your practice into a tax-smart, future-proof powerhouse—this episode is not to be missed. Get ready to learn, implement, and transform your retirement planning game.

IGO Ep.16| How Financial Advisors Can Use Business Valuation to Win More Business | Cal Parker

In this episode of IGO, Ben Braverman sits down with Cal B. Parker from BizEquity to discuss how financial advisors can use business valuation as a strategic planning tool for business owner clients. They explore the importance of introducing valuation conversations early, how valuation insights can uncover risks and opportunities, and how advisors can use these tools to support succession planning and the broader wealth transfer happening across the business owner community. Learn more about BizEquity: https://www.bizequity.com/ [https://www.bizequity.com/] Connect with Cal Parker: https://www.linkedin.com/in/calparker8/ [https://www.linkedin.com/in/calparker8/]