Redefining Marketing w/ Kathryn Smith

How to Navigate a Successful Rebrand w/ Emily Gruber

Emily Gruber, VP of Marketing and Communications at Dual North America [https://www.dualinsurance.com/us-en], joins Jim Flynn and Leslie Castillo to share insights from leading a complex rebrand in the insurance industry. From strategic planning and internal alignment to visual identity and execution, Emily breaks down what it takes to successfully reposition a brand. Interested in leading a rebrand of your own? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

Attracting the Next Generation w/ Greg Phitidis

Greg Phitidis, Brand Director at Free Brands [https://freebrands.co/], joins Leslie Castillo and Jim Flynn to discuss the pressing challenge of attracting talent to the insurance industry. In this episode, they explore recent research on Gen Z’s perceptions of insurance careers and the disconnect between what the industry offers and what younger generations are seeking. Interested in learning how to better position your organization to attract emerging talent? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

Employee Culture w/ Noelle Codispoti

Noelle Codispoti [https://www.linkedin.com/in/codispoti/] joins Jim Flynn and Leslie Castillo to discuss the critical importance of employee culture in the insurance industry. In this episode, they dive into today’s talent crisis, the difference between culture and mission/values, and how marketing plays a key role in authentically representing an organization’s culture. Interested in building a more positive and authentic workplace culture? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

Agency Partnerships in a Changing Landscape w/ Richard Look

Richard Look, President of Vertibrands [https://vertibrands.com/], joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE [https://onefire.com] to learn how agencies can adapt and thrive.

Redefining Marketing w/ Kathryn Smith

Kathryn Smith, Managing Director of Marketing at Jencap [https://jencapgroup.com/], joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.