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INDUSRUPTIV

Podcast by IndustrialFairs

English

Business

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About INDUSRUPTIV

Where industry and technology meet between an espresso and a soda. No polite conversations here — we challenge mantras, biases, and buzzwords shaping our sector for the years to come. — and ask the question: is it Trash or Cash?

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13 episodes

episode 12. From Products to Solutions: Navigating Industry in Turbulent Times with Marc Vissers | Head of Marketing Communications & Sales Support Europe West at Lenze artwork

12. From Products to Solutions: Navigating Industry in Turbulent Times with Marc Vissers | Head of Marketing Communications & Sales Support Europe West at Lenze

In this episode of INDUSRUPTIV, recorded live at INDUMATION 2026 [https://www.indumation.be/nl/], we sit down with Marc Vissers, Marketing Manager EMEA at Lenze. After an intense few days on the exhibition floor, we reflect on the real challenges companies across Europe are facing today. From resource shortages to supply chain disruptions and increasing complexity, the pressure on the manufacturing industry is higher than ever. This conversation goes beyond products and dives into the shift towards solutions, partnerships, and customer-centric thinking. We explore: * Why the industry is moving from product-driven to solution-driven models * The growing urgency around digitalization, cybersecurity, and compliance * How companies deal with resource shortages and time-to-market pressure * The evolution of sales towards consulting and long-term partnerships * Why collaboration across ecosystems is becoming essential for survival No hype, no empty promises. Just a clear and honest conversation about what it takes to stay relevant in today’s industrial landscape.

30 Apr 2026 - 28 min
episode 11. From Proof of Concept to Practice: The Digital Struggle of SMEs with Matthijs Degryse | Co-founder van GUMP artwork

11. From Proof of Concept to Practice: The Digital Struggle of SMEs with Matthijs Degryse | Co-founder van GUMP

In this episode of INDUSRUPTIV, recorded live at INDUMATION 2026 [https://www.indumation.be/nl/], we sit down with Matthijs Degryse, co-founder of GUUMP, a true generalist with a sharp perspective on technology, sales, and innovation in industry. From ERP systems to AI agents, and from proof-of-concepts to real-world implementations, this episode breaks down where companies are truly getting stuck today. The real challenge isn’t technology, but people, processes, and change. We dive into: * Why digitalization often stalls after the first testing phase * The rise of agentic AI and what it means for businesses * The tension between top-down vision and bottom-up innovation * How organizations can actually drive change * And why curiosity might be the most important skill of all No buzzwords. No hype. Just an honest look at the reality of SMEs in manufacturing, with practical insights and relatable challenges.

16 Apr 2026 - 32 min
episode 10. Automate the automation with Thierry Van Eeckhout | Senior Vice President at Siemens Belgium - Luxembourg artwork

10. Automate the automation with Thierry Van Eeckhout | Senior Vice President at Siemens Belgium - Luxembourg

In this episode, recorded live during INDUMATION 2026⁠ [https://www.indumation.be/nl/], we sit down with Thierry Van Eeckhout, a seasoned insider at Siemens. We explore the transformation of a traditional industrial player into a technology-driven ecosystem where hardware, software, and AI seamlessly come together. From PLCs to digital twins, and from data to autonomous production, this episode offers a clear and honest view of where the industry truly stands today. Expect concrete insights into how companies are tackling digitalization, why “automate smarter” is more important than ever, and how technology is already delivering tangible impact today. Podcast powered by SIEMENS [https://www.siemens.com/nl-nl/]

2 Apr 2026 - 37 min
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