Interiors with Purpose

Ep 3 - It's not just an art, it's a science

20 min · 6. nov. 2025
episode Ep 3 - It's not just an art, it's a science cover

Description

Elina and Grigoriou Interiors are regarded as influential in the UK for translating sustainability and wellbeing theory into everyday interiors practice - combining consulting, specification guidance and demonstrable project work to make low-impact, high-quality interiors achievable for clients.   Elina’s approach is pragmatic, evidence-led and integrative — she argues that style and sustainability are not mutually exclusive, and that good design must serve people while minimising environmental harm. Her book, public talks and advisory roles have helped mainstream the idea that healthy, long-lasting interiors are both beautiful and climate responsible.   But what is the difference between the ‘GI process’ as we call it, and a typical interior design practise? How did Elina hone the formula we use? For this episode of Interiors with Purpose, we look at the GI journey, Elina’s philosophical approach, the hierarchy of interiors, the importance of user profiles and how archetypes play a crucial part in truly sustainable design.   This episode is full of insights and inspiration - made for note-taking!

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All episodes

7 episodes

episode Ep 6 - The Role of Beauty in Interiors artwork

Ep 6 - The Role of Beauty in Interiors

"Beauty is an expression of good." Elina We're ending this series of 'Interiors with Purpose' with a very special episode... What is beauty? Why does it matter so much? What are the key components when it comes to interiors? What role does it have in wellbeing, mental health, and productivity? It's a big one... It's a more philosophical conversation than the others, which was somewhat inevitable for us, given the subject. However, there are wonderful theories and practicalities covered; comfort, lighting, floorplans, textiles, walls views, aptitudes, and one of our favourites; Maslow's hierarchy of needs. We hope you have enjoyed this series as much as we have enjoyed creating it –  we'd love to know what you think - and keep an ear out for the new series next year!

16. dec. 202526 min
episode Ep 5 - Strategy & Certifications artwork

Ep 5 - Strategy & Certifications

What do strategy and certification have in common? How do they differ? Why do they matter? They both provide focus to projects and their teams where it matters, to give boundaries to creativity and productivity – in our case, they help to hone a path to a beautiful space with tangible impact. This episode of ‘Interiors with Purpose’ goes into both - What is a strategy? Why is it important? How does it help an organisation, and a project? When it comes to certifications and benchmarks, what’s out there in the interior design world? How do they relate to systemic change? We also look at the importance of resilience involved – it’s not for the faint hearted. It’s a big conversation, covering basics and intricacies – we hope it inspires and ignites you the way it did for us having the conversation.

2. dec. 202529 min
episode Ep 3 - It's not just an art, it's a science artwork

Ep 3 - It's not just an art, it's a science

Elina and Grigoriou Interiors are regarded as influential in the UK for translating sustainability and wellbeing theory into everyday interiors practice - combining consulting, specification guidance and demonstrable project work to make low-impact, high-quality interiors achievable for clients.   Elina’s approach is pragmatic, evidence-led and integrative — she argues that style and sustainability are not mutually exclusive, and that good design must serve people while minimising environmental harm. Her book, public talks and advisory roles have helped mainstream the idea that healthy, long-lasting interiors are both beautiful and climate responsible.   But what is the difference between the ‘GI process’ as we call it, and a typical interior design practise? How did Elina hone the formula we use? For this episode of Interiors with Purpose, we look at the GI journey, Elina’s philosophical approach, the hierarchy of interiors, the importance of user profiles and how archetypes play a crucial part in truly sustainable design.   This episode is full of insights and inspiration - made for note-taking!

6. nov. 202520 min