The Orbit by Roswell NYC
73% of consumers shop omni-channel, yet most brands have zero visibility into who is buying their products at Target, Amazon, or the local bodega. In this episode, Nihar sits down with Sarah Davidson, the "Jill of All Trades" at Brij, to discuss the "Above the Funnel" approach. Sarah breaks down how brands can compliantly capture first-party data from third-party marketplaces, the role of AI in receipt scanning, and why the future of e-commerce relies on agent-to-agent interactions. Later, Sarah pivots to her personal journey, sharing how she is combating the 2% female funding gap through accessible micro-angel investing.
9 episodes
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