IP Kitchen

Trade Marks and Brand Valuation

Intangible assets such as brands, patents and confidential information are often the biggest contributors to the total market value of a business. Episode 1 of The IP Kitchen kicks off the series by demystifying brand valuation for food and drink businesses. Joined by valuation expert Kelvin King, the episode explores what brand valuation really means, why brands and trade marks are often a company’s most valuable assets, and how they can be protected, enforced and leveraged for growth, investment and exit strategies.  Timestamps: * 1.16 – Why are tangible assets important * 5:08 - Brand valuation * 5:39 - What is brand valuation and why does it matter? * 9:14 - How do you value a brand and the associated IP? * 20:12 - What role do trade marks play in the strength of brand valuation * 27:00 - Some of the other valuable IP that has developed with a brand

The IP Kitchen – The 12 Questions of Christmas Quiz!

Get into the festive spirit with The IP Kitchen – The 12 Questions of Christmas Quiz! In this special precursor episode, Claire Jones and Cherry Shin go head-to-head in a light-hearted showdown, tackling twelve Christmas-themed questions with an intellectual property twist. Fun, fast, and full of seasonal IP surprises—perfect to whet your appetite before Episode 1 launches in January 2026. Timestamps: * 0:24 – Launch of the new podcast * 1:50 – Which of these Christmas food names is protected under one of the European Union schemes of geographical indications and traditional specialties? * 3:01 – Which European country which is part of the European economic area but not a member of the EU has supplied the Trafalgar Square Christmas tree since 1947? * 3:51 – Which famous singer attempted to register a trade mark for queen of Christmas in the US in 2022? * 4:29 – Which of these Christmas themed inventions obtained Patent invention in the UK? * 5:24 – The original composition of the dance of the sugar plum fairy for ballet of the nutcracker is in the public domain true or false? * 6:00 – the modern picture of Santa clause was heavily influenced by which famous brands marketing campaign in the 1930’s. * 6:50 – Which Madrid protocol member is the first country to welcome the new year? * 7:28 – Which famous scientist was born on Christmas day in 1642? * 8:05 – in 2024 the court of appeal confirmed that Aldi’s snow globe bottles infringed Marks and Spencer’s UK design registrations and the snow globe was first patented in 1900’s by someone who accidently invented the snow globe. What did he intend to invent? * 9:38 – In the 1843 Christmas Carol who is the first of 3 spirits to visit Ebonisa Scrooge? * 10:38 – How old will the The Bass & Co. Pale Ale Logo trade mark turn in January 2026? * 11:41 – Is die hard a Christmas movie?