Jeremy on Marketing Podcast

Ep79 | What The Best Clinics Do To Stay On Top

The 3 Google Search Positions Every PT Clinic Must Own There's probably a clinic in your city dominating every Google search right now. They keep hiring. They keep growing. And it feels like they're eating every new patient before anyone else even gets a chance. According to Jeremy, it's not because they're better clinicians. It's because they understand how to dominate all three key positions on page one of Google. 📌 Episode Topics * Why some clinics dominate local search * The 3 most important spots on page one of Google * Why traditional SEO alone is no longer enough * The hidden Google Ads setting most clinics miss * How local SEO and paid ads work together 🧠 The Big Idea The clinics winning in your market are not relying on one strategy. They are showing up: * At the top of Google Ads * Inside the sponsored Google Maps results * Organically inside the Google Maps pack Three touchpoints. One search. That repeated visibility builds trust instantly. 1️⃣ Google Ads at the Top of Search The first position is the traditional paid Google Ad at the top of page one. Jeremy makes a key point: Google Ads are not going away. Google's business model depends on them. Even if people scroll past ads initially, showing up there still matters because it creates the first brand touchpoint. 2️⃣ Sponsored Listings Inside the Google Maps Pack This is the piece most clinics completely miss. There's a separate setting inside Google Ads that allows your clinic to appear as a sponsored result directly inside the Google Maps section. Most clinic owners running basic or "smart" campaigns never turn this on. But when you do, your clinic appears twice: * At the top of search * Inside the Maps pack itself That dramatically increases visibility without necessarily increasing ad spend. 3️⃣ Organic Google Maps Rankings (Local SEO) The third position is the organic Maps listing. This is earned through real local SEO work. Jeremy explains that this includes: * Optimizing your Google Business Profile * Adding services and photos consistently * Responding to reviews * Building local landing pages on your website * Creating city and service-specific "money pages" Most clinics barely touch their Google Business Profile after creating it. The clinics dominating local search treat it like an active marketing asset every single month. 📈 Why This Works Patients trust familiarity. When they see the same clinic: * At the top of search * Inside sponsored Maps * Inside organic Maps That clinic feels like the obvious choice, even before the patient clicks anything. That's how trust gets built in seconds. ⚠️ The Mistake Most Clinics Make Most clinics only do one piece: * Just SEO * Just Google Ads * Just referrals The clinics winning local markets are coordinating all three together consistently every month. ✅ The Takeaway If you want to dominate local search, you need: * A real Google Ads strategy * Ads configured to appear inside Maps * Ongoing local SEO work Not once. Every month. 📞 Want a Free Google Ads + SEO Audit? Patch offers free audits where they'll walk through: * Your Google Maps rankings * Your local SEO setup * Your Google Ads opportunities * Estimated lead volume in your market 👉 Book a free strategy call [https://thepatchsystem.com]

Ep78 | PT Clinic Automation Is Changing

Why Old CRM Automations Are Dying (And What's Replacing Them) Most PT clinics already have automations running. A patient fills out a form. A templated text goes out 60 seconds later. Then another one three days later. Then another. That worked a few years ago. But in 2026, Jeremy believes those old automations are starting to hurt clinics more than help them. 📌 Episode Topics * Why traditional CRM automations are becoming outdated * The difference between email automation and SMS automation * Why AI conversations outperform date-based triggers * The highest ROI AI workflow for clinics right now 🧠 The Problem with Old Automations Traditional CRM systems are built around: * Date triggers * Time delays * Templated messages That means: * Every lead gets the same text * Every patient gets the same follow-up * Every lost lead gets the same reactivation attempt And while that solved a scaling problem years ago, it no longer feels personal. Especially with text messaging. 📱 Why SMS Is Different Email is expected to feel automated. Text messaging is not. When a patient receives a templated text, they immediately recognize it. That hurts trust and lowers conversion. Jeremy admits he actually avoided automated SMS for years because it felt too robotic. ⚙️ What Changed: AI Conversations AI can now respond conversationally instead of following rigid time-based rules. That means: * Different leads get different follow-ups * AI can respond based on context * Conversations feel natural instead of scripted Example: * A lead checking insurance gets one conversation * A lead who ghosted gets another * A patient who already had an eval gets something completely different That level of personalization dramatically improves reactivation and booking rates. 🚀 The Highest ROI AI Workflow Right Now Jeremy says the best place to start is simple: AI follow-up for new leads. Most clinics already generate form fills from: * Google Ads * Meta Ads * Their website But many of those leads never actually book a discovery call. AI closes that gap by: * Following up instantly * Answering questions * Guiding leads toward booking Even small increases in booked calls create massive ROI. 📈 The Big Takeaway Traditional automations solved an old problem. But conversational AI is the next evolution. The clinics adopting it now will: * Convert more leads * Reactivate more patients * Improve review generation * Create a more premium experience And within the next few years, Jeremy believes this will become standard across the industry. 📞 Want a Free AI Audit? Patch is offering free AI audits for clinic owners. You'll get: * A breakdown of your current systems * What automations should stay * What should be upgraded to AI * Where you can improve conversions immediately 👉 Get your free AI audit [https://thepatchsystem.com/ai]

Ep77 | In 3 years, Every Clinic Will Look Like This

Every PT Clinic Will Be AI-Enabled Soon. The Only Question Is: Early or Late? Jeremy believes something very strongly: Within the next few years, every physical therapy clinic will be AI-enabled. Not "maybe." Not "eventually." Just like cash-based PT was once considered risky and unusual, AI is now entering that same phase. The clinics adopting early will have a major advantage. 📌 Episode Topics * Why AI in clinics is no longer optional * The difference between using AI as a tool vs a system * 3 areas where AI creates immediate ROI * How clinics are losing money in operations, not marketing 🧠 AI Is Following the Same Path as Cash-Based PT Ten years ago, most PTs thought cash-based clinics were unrealistic. Now? Many clinics are trying to move away from insurance and build cash services into their business. Jeremy's point: AI is at that same early-adoption stage right now. The clinics experimenting today will become the case studies tomorrow. ⚙️ Tools vs Systems Most clinic owners use AI for things like: * Instagram captions * Email writing * Website copy That's useful. But it's still just using AI as a tool. The real opportunity is using AI as a system inside your clinic. 🚀 3 Places AI Creates Massive Leverage Right Now 1️⃣ AI Voice Receptionist Most patient calls happen: * At night * On weekends * When staff are busy treating patients Instead of missing those leads, AI can: * Answer the phone instantly * Handle FAQs * Book discovery calls * Plug leads directly into your CRM That means fewer missed opportunities without hiring additional staff. 2️⃣ AI Lost Lead Follow-Up Most clinics are sitting on thousands of dollars in lost revenue. Examples: * Patients who stopped coming in * Leads who booked a call but never scheduled * People who ghosted after an eval AI can consistently follow up with those people automatically. Simple check-ins often reactivate patients clinics would have otherwise lost forever. 3️⃣ AI for Repetitive Admin Work Most owners and admins spend hours doing repetitive tasks like: * Scheduling * Reminders * Intake follow-up * Review requests AI can handle those repetitive workflows so your staff can focus on patient experience and growth. 📈 The Big Takeaway Today is the worst AI will ever be. It's improving incredibly fast. The clinics that start using it now will have years of reps before the rest of the market catches up. The question is no longer if clinics will use AI. The question is whether you'll adopt early or late. 📞 Want a Free AI Audit for Your Clinic? Patch is offering free AI audits for clinic owners. You'll walk through: * Lead follow-up systems * Phone handling * Automation opportunities * Where AI can immediately improve operations and revenue 👉 Get your free AI audit [https://thepatchsystem.com/ai]

Ep76 | How Physical Therapy Clinic Owners Can Use in 2026

3 AI Systems That Instantly Increase Patient Volume (Without More Ad Spend) Most clinic owners think they need more leads. But in reality, they're losing leads they already have. In this episode, Jeremy breaks down 3 AI systems that can immediately increase patient volume without spending more on ads. 📌 Episode Topics * Why clinics are missing high-intent patients every day * How AI voice, SMS, and review systems increase conversions * The biggest gaps in most clinic marketing systems * How to capture more patients without increasing ad spend 🧠 The Big Idea You don't always need more traffic. You need better systems to capture and convert the traffic you already have. 1️⃣ AI Voice Admin (Never Miss a Call Again) Most high-intent calls happen: * At night * On weekends * When your clinic is closed or busy That means you're missing real opportunities. An AI voice admin can: * Answer calls 24/7 * Handle common questions * Book discovery calls automatically Even capturing a few extra calls per month can mean several additional patients without spending another dollar on ads. 2️⃣ AI SMS Lead Follow-Up Speed-to-lead is everything. If you don't respond quickly, leads go elsewhere. This system: * Texts every new lead within 60 seconds * Starts a real conversation * Follows up consistently for 30–90 days Many patients don't respond until multiple follow-ups later. That's where most clinics lose opportunities, and where AI wins. 3️⃣ AI Google Review System If you want to show up on Google Maps and AI search, you need consistent reviews. This system: * Checks in with patients after a few weeks * Asks about their experience * Prompts happy patients to leave a review Because the ask happens at the right moment, conversion rates are much higher than traditional "please leave us a review" requests. 📈 The Big Takeaway Most clinics are leaking patients in three places: * Missed calls * Slow or inconsistent follow-up * Lack of reviews Fix those, and you can grow without increasing ad spend. 📞 Want These Systems Installed in Your Clinic? Patch builds all of these AI systems directly into your clinic so you can capture more patients automatically. 👉 Learn more about AI systems for your clinic [https://thepatchsystem.com/ai]

Ep75 | Build to sell.

5 Things That Make Your PT Clinic Sellable (and Give You Freedom) Jeremy sold his clinic in 2024, but almost didn't. The business was already running without him. And that's the key takeaway from this episode: The clinic you can sell is the same clinic that gives you time and financial freedom. 📌 Episode Topics * The 5 things buyers look for when acquiring a clinic * Why most clinic owners are stuck (and don't realize it) * How to remove yourself from day-to-day operations * The difference between revenue and real value 🧠 The Big Idea You don't need to sell your clinic. But you should build it like you could. Because the systems that make a clinic sellable are the same systems that give you freedom. 1️⃣ $1M+ Revenue (But Profit Matters More) Most buyers won't even look at clinics under seven figures. But revenue alone isn't enough. Profit is what drives valuation. A $1M clinic with low margins is less valuable than a smaller clinic with strong margins. 2️⃣ Know Your SDE (Seller's Discretionary Earnings) This is the number that actually determines value. It includes: * Net profit * Owner salary * Personal expenses run through the business If you can't clearly explain this number, your business loses value instantly. 3️⃣ Recurring Revenue This is one of the biggest drivers of valuation. Why? Predictability. Clinics with memberships, packages, and continuity programs are far more valuable than visit-by-visit models. It also stabilizes your cash flow month to month. 4️⃣ Systems and People (Not Just You) If the business depends on you, it's not a business. Buyers look for: * Staff in place * Documented SOPs * Clear roles and processes If someone quits, there should be a system that replaces them, not chaos. 5️⃣ Marketing That Works Without You Your clinic needs predictable lead flow. That means: * Multiple lead sources (Google, ads, referrals, email) * A CRM that tracks everything * Ownership of your assets (website, ads, profiles) Buyers don't pay for "hope." They pay for systems that consistently generate patients. 📈 The Real Takeaway Most clinic owners don't have a business problem. They have a freedom problem. If your clinic needs you every day, you don't own a business. You own a job. The goal is simple: Build something that runs whether you show up or not. 📞 Want Help Building Systems Like This? If you want help building the systems, marketing, and infrastructure to grow and scale your clinic, Patch can help. 👉 Book a free demo [https://thepatchsystem.com/demo-schedule] :contentReference[oaicite:0]{index=0}