Knowhow Marketing Lab

Web Security in 2025

"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips. 00:00 - Introduction & Overview 01:00 - General threats: data leaks, hacks, need for audits 10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention 15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools 20:00 - Web hosting providers, DNS management, and Cloudflare intro 26:00 - WordPress-specific threats: login URL obfuscation, login attempt limits 27:01 - Security plugins: Solid Security vs Wordfence 28:00 - Using staging sites, rollback options, and troubleshooting common errors #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

How AI is Changing the Search & Social Media Landscape

"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - AI’s Role in Search + Social 10:00 - Semantic SEO, Context & Resident Knowledge 15:00 - Social Media Shifts: Friend Graph 20:00 - TikTok Search, Platform Strategy & AI Indexing 26:00 - AI for Competitive Research & Long-Term Strategy 27:01 - Community, Platform Fragmentation & Final Thoughts #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

This month in the world of Marketing

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 02:00 – Google March Algorithm Update & SEO Trends 04:00 – The Decline of Lazy SEO Blogging 07:00 – Redirect Controversy: Martin Splitt’s Advice 10:00 – Meta News: Ads in Notifications & Messenger Value Optimization 11:30 – Facebook Reels: New Post-Click Landing Experience 12:00 – TikTok Ban Looming in U.S. & Ad Opportunities 13:00 – TikTok’s Data and Functionality Issues 17:00 – Canadian vs. U.S. TikTok Policy Dynamics 19:00 – Oracle May Buy TikTok U.S. – Privacy Concerns 23:30 – WordPress Leadership Comments by Matt Mullenweg 24:00 – Why Webflow Isn’t Ideal for SEO or Clients 26:00 – Custom CMS Issues & Recommendations 30:10 – GA4 Annotations Are Back! #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

This month in the world of Marketing

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 04:17 - WordPress’s Evolution & Potential Future 10:01 - Facebook’s Change in Live Video Policy 13:07 - Google Business Profile Review Outage 17:57 - YouTube’s New Shorts Promotion Feature 21:57 - LinkedIn’s Advertising & Analytics Updates 24:01 - SEO & Google Ads AI Asset Generation 28:00 - TikTok’s Future & Political Pressure in the U.S. #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

A Guide to Mastering Local SEO with Wordpress & Other Websites

"Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - Overview of Local SEO Discussion 04:00 - Optimizing Websites for Local Search Rankings 07:00 - Location Pages & Best Practices 12:00 - Structuring Location Pages on Websites 17:00 - WordPress Plugins for Local SEO 20:00 - Google Business Profile & Local Listings 26:00 - Advanced Local SEO & Google Business Profile Optimization #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""