Knowing Me, Knowing You

62. The Missing Piece in Financial Planning with Sonya Lutter

In this episode, I sit down with Sonya Lutter, Certified Financial Planner, licensed marriage and family therapist, and a leading voice at the intersection of money and mental health. As a co-founder of the Financial Therapy Association, Sonya has spent her career helping the industry bridge the gap between technical expertise and human understanding. We explore what financial advisors are still missing when it comes to client relationships, why being present matters more than having the right answers, and how financial therapy has evolved from a niche idea into a critical part of modern wealth management. Sonya shares how advisors can better navigate emotions, family dynamics, and unspoken influences that shape financial behavior. If you are looking to deepen trust, improve discovery, and better understand the human side of money, this conversation will challenge you to rethink how you show up for clients and what it truly means to guide them. Connect with us!  * Marla Sofer on LinkedIn [https://www.linkedin.com/in/marlasofer/] * Knomee [https://knomee.com/] * Sonya Lutter on LinkedIn [https://www.linkedin.com/in/sonyalutter/] * Sonya Lutter’s website [https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww.sonyalutter.com&urlhash=o13M&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BNVnwE9%2BVRoy4e8zKXuEBtw%3D%3D]

61. Defining a Range of Good with Natalie Taylor

In this episode, I sit down with Natalie Taylor, CFP®, nationally recognized financial planner, fintech consultant, and founder of the Goodland Group, to explore what it really means to deliver advice that works in real life and not just on paper. With over 20 years in financial planning and a decade building inside fintechs like Learnvest, SoFi, Monarch Money, and Ellevest, Natalie brings a rare and refreshing perspective on what human-centered planning actually looks like in practice. We talk about why the "do it with you" model is the underserved middle ground that clients actually want, how defining a range of good decisions replaces the pressure of a single right answer, and why co-creating goals with clients leads to dramatically higher follow-through. Natalie also shares her "choose your regrets" framework for equity compensation decisions, how she uses base hit versus home run goal buckets to establish risk capacity, and why she sees goals not as a fixed destination but as an evolving container. If you are an advisor looking to move beyond the hundred-page plan and build relationships where clients actually implement the advice, this conversation will shift how you think about discovery, empowerment, and what it means to truly know your client. Connect with us!  * Marla Sofer on LinkedIn [https://www.linkedin.com/in/marlasofer/] * Knomee [https://knomee.com/] * Natalie Taylor on LinkedIn [https://www.linkedin.com/in/natalietaylorcfp/] * The Goodland Group [https://www.thegoodlandgroupadvisors.com/]

60. Purpose Over Profit in Financial Planning with Wesley Rowlands

In this episode, I sit down with Wesley Rowlands, partner and advisor at Atikan Wealth Partners, to explore a different approach to financial planning that starts with purpose, not products. With nearly two decades of experience and a deeply personal connection to the impact of money, Wes brings a perspective rooted in both technical expertise and lived experience. We talk about why most advisors start in the wrong place, how his education-first process changes the dynamic with clients, and why redefining risk is critical in today’s world of self-funded, multi-decade retirements. Wes also shares how behavioral finance, vulnerability, and values-based conversations create stronger, more meaningful client relationships. If you are looking to deepen your discovery process or rethink how you guide clients through complex financial decisions, this conversation will challenge you to focus less on tactics and more on understanding the person behind the plan. Connect with us!  * Marla Sofer on LinkedIn [https://www.linkedin.com/in/marlasofer/] * Knomee [https://knomee.com/] * Wesley Rowlands on LinkedIn  [https://www.linkedin.com/in/wesrowlands/] * Atikan Wealth Partners [https://www.atikanwealth.com/]

59. The Soul of Wealth: Money, Meaning, and Better Decisions with Daniel Crosby

In this episode, I sit down with Dr. Daniel Crosby, psychologist, New York Times bestselling author, and Chief Behavioral Officer at Orion Advisor Solutions. Daniel has spent nearly two decades bridging the gap between academic behavioral science and the real-world work of financial advisors, and the conversation we had is one I know you'll return to again and again. We explore why behavioral finance has over-indexed on bias and what advisors are leaving on the table by ignoring the positive side of the ledger. Daniel breaks down the four meta-biases driving most financial mistakes: ego, emotion, attention, and conservatism, and why the most powerful use of behavioral science isn't a window onto your clients, but a mirror onto yourself. We also dive deep into his latest book, The Soul of Wealth, and what the research actually says about money, meaning, and human flourishing. If you're an advisor who wants to move beyond portfolio-centric conversations and connect with clients on what truly drives their decisions, this episode will give you both the science and the soul to do it. Connect with us!  * Dr. Daniel Crosby on LinkedIn [https://www.linkedin.com/in/danielcrosby/] * Orion Advisor Solutions [https://orion.com/] * Marla Sofer on LinkedIn [https://www.linkedin.com/in/marlasofer/] * Knomee [https://knomee.com/]

58. The Human Edge in Financial Planning: How Psychology Beats Numbers with Matt Goren

In this episode, I sit down with Matt Goren, a driving force behind the modern financial planning education movement. As Chief Strategy Officer at Danko Education and director of curriculum at the Global Financial Planning Institute, Matt helps shape how the next generation of advisors learns, thinks, and serves clients across borders.  We explore how psychology and behavioral finance fit into hands-on planning, why Cross-Border financial planning is more important than ever, and what it takes to train planners who can truly understand clients, not just crunch numbers. We also talk about how AI is reshaping education and client relationships, and why the human connection remains the centerpiece of great financial advice. If you’re involved in training, advising, or building financial relationships across countries, this conversation will challenge you to think bigger about who you’re serving and how you teach it.  Connect with us!  * Marla Sofer on LinkedIn [https://www.linkedin.com/in/marlasofer/] * Knomee [https://knomee.com/] * Matt Goren on LinkedIn [https://www.linkedin.com/in/mjgoren/]