How AI Is Transforming the Way Law Firms Win Business, with Ikaun President Jason Noble

Amy Juers and Valerie Chan on Marketing Legal Tech in the Age of AI Search

Once upon a time, a legal tech vendor's goal in getting seen by potential customers was to rank on the first page of Google search. But in the age of AI, that is no longer enough. Now, when a potential buyer asks ChatGPT, Claude or Gemini to recommend a vendor, what matters is whether the company shows up in the answer the AI generates. And that, increasingly, depends on who is quoting you, citing you, and treating you as the authority in your category. On this episode of LawNext, host Bob Ambrogi talks with two legal marketing and communications leaders who are seeking to help their clients get ahead of that shift. Amy Juers [https://www.linkedin.com/in/amyjuers/] is CEO of Edge Marketing [https://edgemarketinginc.com/], a firm she founded in 1997 that serves clients across legal technology and accounting. Valerie Chan [https://www.linkedin.com/in/valerieachan/] is CEO of Plat4orm [https://plat4orm.com/], a strategic communications firm working across legal, cybersecurity, AI, and other regulated industries. Last week, these longtime competitors announced a strategic partnership and a new framework they call the Trusted Answer Growth System, designed to help companies adapt to how buyers research and shortlist vendors in AI-driven search. In the conversation, Amy and Val discuss how generative AI is reshaping the buyer's journey, why earned media and third-party credibility carry more weight than ever, the new vocabulary marketers are wrestling with — from GEO to AEO — and what companies can do when AI tools get their story wrong. They also explain why, after years of competing, they concluded they were better off working together. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. * Paradigm [https://joinparadigm.com/], home to the practice management platforms PracticePanther [https://www.practicepanther.com/], Bill4Time [https://www.bill4time.com/], MerusCase [https://meruscase.com/] and LollyLaw [https://www.lollylaw.com/]; the e-payments platform Headnote [https://headnote.com/]; and the legal accounting software TrustBooks [https://trustbooks.com/]. * Briefpoint [https://rebrand.ly/briefpoint-lawnext-podcast], eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). * CosmoLex [https://rebrand.ly/CosmoLex-LNP], helping law firms manage their entire practice in one platform, from intake to payment. Try it free. If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.

New Casepoint CEO Paul Colangelo on AI, GovTech and the Road Ahead

When Thoma Bravo took a majority stake [https://www.casepoint.com/press/opexus-casepoint-merger-and-majority-investment-from-thoma-bravo/] in Casepoint [https://www.casepoint.com/] in January 2025 and merged it with the government-software company OPEXUS, it set the e-discovery pioneer on a broader course — deeper into the government market and squarely into FOIA and case management. Now the company has a new leader to see that course through: Paul Colangelo [https://www.linkedin.com/in/paul-colangelo-b2711b23], a 25-year veteran of government and enterprise software, who was named Casepoint's CEO this week [https://www.lawnext.com/2026/06/casepoint-names-govtech-veteran-paul-colangelo-ceo-as-thoma-bravo-backed-company-pushes-deeper-into-government.html]. In this episode, recorded just before the announcement, Colangelo joins host Bob Ambrogi for his first podcast interview in the role. He talks about the mandate he's been handed 18 months into the Thoma Bravo era, why he believes mission-critical government software is "DOGE-proof, recession-proof, pandemic-proof," and how Casepoint intends to stand apart in a crowded e-discovery field on security and governance. He also discusses the company's investment in agentic AI and the need to keep a "human in the loop," the customer tension between AI's promise and unpredictable token-based pricing, and why he expects bolt-on acquisitions ahead. Along the way, he reflects on the founders who built Casepoint and the culture he hopes to shape as he takes the helm. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. * Paradigm [https://joinparadigm.com/], home to the practice management platforms PracticePanther [https://www.practicepanther.com/], Bill4Time [https://www.bill4time.com/], MerusCase [https://meruscase.com/] and LollyLaw [https://www.lollylaw.com/]; the e-payments platform Headnote [https://headnote.com/]; and the legal accounting software TrustBooks [https://trustbooks.com/]. * Briefpoint [https://rebrand.ly/briefpoint-lawnext-podcast], eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.

Context Is Everything: CEO Neil Araujo on iManage's AI Strategy

Neil Araujo [https://www.linkedin.com/in/neilaraujo/], the CEO and cofounder of iManage [https://imanage.com/], was last on this podcast almost exactly two years ago [https://www.lawnext.com/2024/04/on-lawnext-how-imanage-is-making-knowledge-work-for-legal-professionals-with-ceo-neil-araujo.html]. In the dog years of the legal industry's AI age, that feels like a long time ago. Our conversation then was about law firms still feeling their way around generative AI. But now, as you will hear in this episode, the focus is about what it actually takes to put AI to work at scale — and iManage's answer is that it starts with what Neil calls a knowledge foundation: the content, context and governance layer that makes AI responses not just fluent, but relevant and trustworthy. Two weeks before we recorded this episode, iManage unveiled the next evolution [https://www.lawnext.com/2026/05/imanage-touts-ai-momentum-and-a-context-fabric-as-it-unveils-platform-overhaul-at-connectlive-2026.html] of its document- and knowledge-management platform, one built around what iManage calls a "context fabric" — an architectural layer the company says transforms an organization's accumulated documents and activity into a "living, governed foundation" for AI agents. It also announced iManage MCP [https://www.lawnext.com/2026/05/imanage-mcp-server-is-now-available-to-connect-governed-knowledge-to-the-broader-ai-ecosystem.html], a standardized, open-protocol connection that enables any AI systems to securely access governed iManage content without custom integrations. In this conversation with host Bob Ambrogi, Araujo discusses these and other recent developments. He also discusses where he sees the legal industry heading as AI moves from experimentation to operational reality. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. * Paradigm [https://joinparadigm.com/], home to the practice management platforms PracticePanther [https://www.practicepanther.com/], Bill4Time [https://www.bill4time.com/], MerusCase [https://meruscase.com/] and LollyLaw [https://www.lollylaw.com/]; the e-payments platform Headnote [https://headnote.com/]; and the legal accounting software TrustBooks [https://trustbooks.com/]. * Briefpoint [https://rebrand.ly/briefpoint-lawnext-podcast], eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.

How AI Is Transforming the Way Law Firms Win Business, with Ikaun President Jason Noble

Law firms sell experience — but for decades, harnessing and operationalizing that experience has been a largely manual, chaotic process. In this episode, recorded live at the Legal Marketing Association annual conference in New Orleans, host Bob Ambrogi sits down with Jason Noble [https://www.linkedin.com/in/janoble/], president and chief of product strategy at Ikaun [https://www.ikaun.com/], to talk about how his company is changing that. Ikaun is a managed service and technology platform that helps law firms streamline the proposal and RFP response process — from capturing and organizing matter experience data to using AI to assemble and draft competitive pitches. Jason explains how the platform works, how the arrival of generative AI transformed what was previously possible, and why Ikaun positions itself as a managed service rather than a self-serve SaaS tool. Jason and Bob also get into the bigger picture of how law firms are responding to AI-driven changes in the competitive landscape, whether the billable hour can survive in an AI-augmented world, and whether the RFP process itself will look the same in the years ahead — or whether we're moving toward a future where agents are submitting and responding to proposals with minimal human involvement. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. * Paradigm [https://joinparadigm.com/], home to the practice management platforms PracticePanther [https://www.practicepanther.com/], Bill4Time [https://www.bill4time.com/], MerusCase [https://meruscase.com/] and LollyLaw [https://www.lollylaw.com/]; the e-payments platform Headnote [https://headnote.com/]; and the legal accounting software TrustBooks [https://trustbooks.com/]. * Briefpoint [https://rebrand.ly/briefpoint-lawnext-podcast], eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). Chapters (00:00) Introduction to Ikaun and Legal Tech Innovations (02:30) Jason Noble's Journey and Background (05:20) The Evolution of Ikaun and Its Focus (07:09) Experience Management in Legal Firms (10:30) Gathering Experience Data in Litigation (11:48) How Ikaun's Platform Works (14:05) The Impact of AI on Proposal Processes (18:07) Current Landscape of RFP Responses (20:31) Differentiating Ikaun from Competitors (22:45) Knowledge Management vs. Experience Management (24:01) Tailoring Solutions for Law Firms (25:49) Qualities of Successful Law Firms (27:24) Law Firms' Response to AI Integration (29:54) Pricing Strategies in RFP Responses (31:21) Competitive Landscape and AI's Influence (33:27) The Future of Billable Hours (35:50) The Future of RFPs and AI's Role (39:33) Client Satisfaction and Future Directions If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.

Legal Marketing Association President Rachel Shields Williams On AI, Innovation, and Why People Still Come First

Recorded live at the annual meeting of the Legal Marketing Association [https://www.legalmarketing.org/] in New Orleans, this episode features a conversation with Rachel Shields Williams [https://www.linkedin.com/in/rachelshieldswilliams/], president of the LMA and director of client intelligence at Sidley Austin, where she has spent 17 years building out roles at the intersection of marketing, business development, knowledge management and data. Earlier this year, Rachel was named a recipient of ALM's Monica Bay Women in Legal Tech Award [https://www.law.com/legaltechnews/2026/01/08/announcing-the-2026-legalweek-leaders-in-tech-law-awards-finalists-lifetime-achievement-and-monica-bay-women-of-legal-tech-winners-/]. Rachel and host Bob Ambrogi discuss how AI is reshaping the work of legal marketers, and why she believes the marketing community is uniquely positioned to help law firms move past the "I'm curious, I want to click the buttons" stage of AI adoption to sustained, repeatable value. They get into the state of innovation in big law — including Rachel's view that firms cannot use AI or money to "skip the canyon of despair" in change management — and why she thinks meaningful innovation often looks less like a headline and more like getting one percent better every week. The conversation also covers the changing competitive landscape facing traditional firms, from AI-native entrants like Norm AI to MSOs and a resurgent ALSP market; the long-running debate over the billable hour; the four interrelated elements Rachel sees at the heart of every law firm's data — documents, clients, matters, and people; and what firm leaders should be doing right now to stay competitive over the next decade. Throughout, Rachel returns to a theme about which she calls herself an "unapologetic humanist" — technology and process will keep changing, but the firms that win will be the ones that put the right people in the room first. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. * Paradigm [https://joinparadigm.com/], home to the practice management platforms PracticePanther [https://www.practicepanther.com/], Bill4Time [https://www.bill4time.com/], MerusCase [https://meruscase.com/] and LollyLaw [https://www.lollylaw.com/]; the e-payments platform Headnote [https://headnote.com/]; and the legal accounting software TrustBooks [https://trustbooks.com/]. * Briefpoint [https://rebrand.ly/briefpoint-lawnext-podcast], eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.