Experience Levers

Experience Levers

We can no longer assume our clients are interested, or that we're interesting. What used to be a differentiator is now just the cost of showing up. What have you done about it?

A Tonic for The Times

Right now, a very helpful belief, a grand positive delusion if you like, is this: the work you do as a commercially smart thought leader is a tonic for exactly the times we find ourselves in.

Jump Before You're Pushed

There's a phrase I keep coming back to this week: jump before you're pushed. It's not a new idea but it's landed differently lately, watching what's unfolding in real time.

Exceptional Experiences

If people struggle to stay off their phones at the beach, what does it take to keep them present in your workshop, or engaged in your writing? We are at a tipping point for attention. The simplest and most powerful move we can make is to shift from telling people things to helping them experience something that matters.

The Power of Permission

Let’s talk about the power of permission. One of the most limiting frames of reference in running a practice is hidden in the idea of permission.