Episode 41: Think you’re “too good” for selling? McDonalds, Disney, and Tesla are here to say you’re wrong.
TODAY'S SHOW: If businesses were really making money, they wouldn’t really need to be selling everyday, right? WRONG. Very wrong, in fact.
In this episode, we ditch this limiting misconception and confront the REAL truth:
* 1)The best time to sell is actually when you don’t need to.Take a look around you and you will see that the biggest brands sell everyday, and they sell it proud … case in point: Coca Cola, Sephora, LVMH. Smart business owners know that building brand equity, brand awareness and a customer awareness shouldn’t be done as a “last ditch save” but rather an asset that works to compound the work you do, even when you're already thriving.
* 2)Selling everyday =/= Non-ProfitabilityClearly, selling everyday does not mean lack of profitability - far from it. Creating seasons in sales cycles and leveraging festivities to sell daily and sell often not only incentivises new clients to be working with you but also confirms to your existing audience that they are making the right choice sticking with you. In other words… it captures new target market and increases client stickiness.
* 3)Contrary to popular belief, we actually like being sold to. Case in point: Apple fans love it when they are informed about the new iPhone launch… in fact not only are they in love with the advertising…they spend thousands, they do FREE advertising for Apple by taking photos at the Apple flagship stores, tagging Apple on social media, and then tell their friends to spend money there too. Absolutely mind-blowing, but that’s the power of a brand done right.
If you enjoyed this episode, please leave a review on this podcast and let me know which part of this resonated with you the most... that’s the best way to show your support, so we can get this show to more people can around the world looking to kill it their business and life.
I appreciate you, and I’ll see you soon. x
LET'S CONNECT!
Instagram @janice.tee https://www.instagram.com/janice.tee/ [https://www.instagram.com/janice.tee/]
LinkedIn: https://www.linkedin.com/in/janicetee/ [https://www.linkedin.com/in/janicetee/]
Website: http://www.janicetee.com/www.janicetee.com [http://www.janicetee.com]
Email: hello@janicetee.com [hello@janicetee.com]
UNLOCK YOUR INNER BOSS
https://forms.gle/TfNkLbSTAmYXXj118 [https://forms.gle/TfNkLbSTAmYXXj118]