LOCAL EDGE

Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation

The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push. Lori Henson from Rebuild Local News [https://www.rebuildlocalnews.org/] joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism. For additional insights and data, visit: www.adcanadamedia.ca [https://www.adcanadamedia.ca/] Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca [https://road55.ca/]

Reviving Local Media: How Ontario’s New Policy Leads the Way

On this episode of Local Edge [https://www.adcanadamedia.ca/local-edge], we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue. This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike. For additional insights and data, visit: www.adcanadamedia.ca [https://www.adcanadamedia.ca/] Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca [https://road55.ca/]

Local Impact: How Storytelling Drives Community Engagement

Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism.  Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca  Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca

Trust in Local Media

Join us on "Local Edge," [https://www.adcanadamedia.ca/local-edge] for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency. For additional insights and data, visit: www.adcanadamedia.ca [https://www.adcanadamedia.ca/] Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca  [https://road55.ca/]

Mastering Canadian Local Markets: Data-Driven Advertising Insights

Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing [https://6pmarketing.com/], who will share their insights on using data to target advertisements meticulously across Canadian communities. Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge! For additional insights and data, visit: www.adcanadamedia.ca [https://www.adcanadamedia.ca/] Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca [https://road55.ca/]