With Shiro

What Every New Founder Needs to Know About Legal (But Was Afraid to Ask)

Legal basics for your business — no jargon, no fear. If you've been putting off starting your business because the legal side feels overwhelming, this video is for you. In this session — prepared as part of my course She Decides: Give Life to Your Idea at Folkuniversitetet, Stockholm — I walk through the minimum legal considerations every new founder should have on their radar. We cover: — Business vehicles: sole trader, company, partnership. What they mean and why it matters — Intellectual property: copyright, patents, trademarks, and trade secrets in plain language — Data and privacy: what you're collecting, how you're using it, and what GDPR means for your business — Contracts and terms and conditions: why you need them and what to put in them This is general information only and does not constitute legal advice. Please consult a qualified lawyer in your jurisdiction for advice specific to your situation. I'm Shiro Ndune, business advisor, author, and international commercial lawyer with over 20 years of experience. I work with women founders at the moment of their most important business decisions. - Find out more: shirondune.com - Connect on LinkedIn: linkedin.com/in/shiro-ndune-45451061 If this was useful, leave a comment and let me know what business questions you're sitting with. 00:00 Introduction 00:50 Choose Business Structure 02:06 Liability and Registration 04:56 Business name, tax & licenses 05:56 Intellectual Property Overview 06:17 Copyright and Creators 08:14 Patents and Inventions 09:42 Trademarks and Secrets 11:39 IP Rules and Domains 13:57 Data Privacy and Security 15:32 Client Data and GDPR 17:49 Consent and Third Parties 21:20 Key Documents and Contracts 25:25 Terms and Payment Protection 28:31 What to do first

#104 - She Who Dares: Stepping Boldly into Change

Stop Circling the Idea: Identity Shifts, Imposter Syndrome, and Choosing Your Next StepShiro discusses the cost of carrying an unfinished idea and urges viewers to step away from excuses by making a clear decision: yes, no, or not yet. Using a business idea as an example, she explains that progress often requires an identity shift. Re-examining beliefs like “I’m not an entrepreneur,” defining who you’re becoming, and finding evidence through others’ success stories. She shares tools such as subliminal self-messages, envisioning yourself 20 years ahead, recognizing your imposter syndrome type, reframing failure as learning, and grieving what you may need to let go of (titles, jobs, friends). She emphasizes making peace with success, visualizing outcomes, tracking gains, celebrating milestones, trusting inner alignment, and reclaiming energy tied up in indecision.00:00 That Buzzing Idea01:01 Excuses or True No01:57 Identity Shift Explained03:05 Becoming an Entrepreneur06:35 Rewire Beliefs Overnight07:42 Find Proof It’s Possible10:09 Future You Perspective12:17 Know Your Imposter Type14:37 Grieve the Old Identity17:43 Make Peace With Success21:09 Change Compounds - Track Wins26:16 Boundaries and Self Worth27:39 Trust Inner Guidance30:54 Decide and Reclaim EnergyConnect with Shiro at shirondune.comDate Like Cleopatra by Shiro Ndune available on Amazon

#100 - Ready to make that decision?

How do you know if you're ready? No, but really? Let's see the internal processes you go through.References:Movie: Highest 2 Lowest featuring Denzel WashingtonBook:The Way of Integrity by Martha BeckCheck out what I do at: shirondune.com

#99 - Achieving Energetic Business Expansion

Do you find that you're unable to access more in your business even though you've put your mind to it? We look at the internal blocks that may be keeping you stuck, how to recognise them and overcome them.For more information on my work, visit:shirondune.com

#97 - How I was OK with quitting my 9-5

Leaving an identity can be complicated. Here's my story, covering why, how and when to leave and what to do next.Reference:The 4 Hour Work Week by Tim FerrisDate Like Cleopatra by Shiro NduneContact: info@shirondune.com