Ferrari Strategy Shift and UAE Market Insights

Ferrari Shocks Markets with ‘Marmite’ First EV

High-octane controversy hits the luxury car sector as Ferrari reveals its polarizing first electric vehicle. Joining host Tim Elliott, X Motors' Jacek Ziomek dissects online backlash branding the five-seater family car "ugly". Yet, following traditional brand business models, rumours suggest this technological gamble is already completely sold out.

Ferrari Strategy Shift and UAE Market Insights

Tim Elliott sits down with Jacek Ziomek from Dubai’s X Motors to dissect Ferrari’s latest engineering pivot with the 12Cilindri. The pair also scrutinise the UAE’s domestic car market, debating why certain premium models are losing their lustre amongst local enthusiasts.

The UAE’s Distinguished Gentleman’s Ride & The Pursuit of Men’s Health

Tim Elliott sits down with Mr. Khan, host of DGR Arabia, and Jacek Ziomek from X Motors to discuss the global movement arriving in Dubai on 17th May. This special edition of Luxury Brakes explores turning a passion for motorcycles into a vital platform for raising awareness and funds for prostate cancer research and men's mental health.

BYD’s 1,000 HP Hypercar Challenge

Industry expert Jacek Ziomek of X Motors joins Tim Elliott to scrutinise BYD’s ambitious 1,000-brake-horsepower hypercar. As the Chinese automotive giant unveils its futuristic "Denzze" project in San Francisco, the pair debate revolutionary 1,500kW flash-charging technology and whether European safety standards will hinder this high-speed EV's global launch.

Are EVs Losing Driver Engagement — Or Becoming Soulless?

Tim Elliott and Jacek Ziomek of XMotors unpack the rise of simulated acceleration noise in electric vehicles. As brands prioritise refinement and innovation, are they diluting driver connection? A business-minded discussion on customer perception, product strategy, and whether EVs can deliver both technological progress and genuine driving engagement.