Make Over Your Marketing

Podcast by Erika Holmes

English

Business

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About Make Over Your Marketing

How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey? Welcome to the Make Over Your Marketing Podcast, where we’ll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that’ll inspire you make over your own marketing. Whether you’re launching a new business, course, product or service, or you’re ready to “level up” your brand, master email marketing, or troubleshoot an offer that just isn’t working, you’ll find all the tactics and motivation you need right here. On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You’ll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP. Ready for your makeover?

All episodes

19 episodes

The 5 Brand Stories You Need to Be Telling Now

As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?” Now, I have a deep love of all things pop culture, movies, and entertainment, so my goal for this workshop is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business.

17 Mar 2021 - 34 min

The Ultimate Rebranding Checklist

I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.

3 Mar 2021 - 28 min

What To Say In Your Welcome Sequence

In this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence? As an email copywriter, this is definitely one of the most common questions I get asked and it’s where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.

17 Feb 2021 - 19 min

Creating a High-Touch Experience Using your Automated Welcome Sequence

Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.

3 Feb 2021 - 16 min

How To Lose An Email Subscriber in 10 Days

In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails. After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistakes I see service providers making in their welcome sequence?

20 Jan 2021 - 15 min

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