Mom's Brand or Mine? What the Market Says About Brand Loyalty and Growing Up

Mom's Brand or Mine? What the Market Says About Brand Loyalty and Growing Up

Some brands you grew up with stick with you forever. Others get dropped the minute you have your own grocery list. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out what makes Gen Z stay loyal, what makes them switch, and why so many of them are happy to keep their parents' bank but wouldn't be caught dead in their parents' jeans. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Substance or Spectacle? What the Market Says About Brands and America 250

Brands have been gearing up for America's 250th birthday like it's the next Super Bowl. The market is shrugging. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out which 250 plays are actually landing with Gen Z, and why so much of the big-budget spectacle is losing out to the small, simple stuff. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Background Noise or Brand Magic? What the Market Says About Music Marketing

From licensing to sponsorships to endorsements to full-on artist partnerships, brands have a lot of doorways into music, and marketers love walking through all of them. But the market is paying way less attention than the industry thinks. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out which music marketing moves earn a place in young consumers' lives and which ones just become wallpaper. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

More Human, Less Slop? What the Market Says About AI-Generated Ads

Brands are betting big that AI will make advertising faster and cheaper. Gen Z has one question: at what cost? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out where the line sits between a useful tool and a brand-killing shortcut. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Are You for Me, Against Me or Just With Me? What the Market Says About Brands Making a Stand

The algorithm doesn’t just show us what we care about. It can start to shape what we think we care about. In this episode of Market Says, hosts Marcus Collins and Gayle Troberman, alongside University of Michigan students get to the heart of how brand relevance works in a feed-first culture. If people are discovering issues, products, controversies and cultural cues through their “for you” pages, then brands are no longer just competing for attention - they’re competing to become part of someone’s identity. For marketers, the question becomes less “what do we want to say?” and more “how is the market receiving, reshaping and sharing what we stand for?” Because today, brand meaning doesn’t only live in the campaign. It lives in the feed. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.