Marketing by Design

LinkedIn Marketing For Founders Masterclass (2026 Proven Playbook)

⚡️ Get the best marketing jobs delivered to your inbox every week: https://www.columbusmarketingjobs.com/ [https://www.columbusmarketingjobs.com/] The real LinkedIn growth isn't what you see on the surface. It's the behind-the-scenes work that happens in DMs, profile optimization, and strategic commenting. In this episode, I sit down with Alison Ditmer, a LinkedIn strategist who's helped countless founders build thriving businesses on the platform. We break down what actually works in 2026: the consistency required, why clarity beats content volume, and the conversations that turn into real client relationships. This episode contains the secret to growth on LinkedIn and becoming a thought leader on LinkedIn. CONNECT WITH ALISON DITMER 🌐 Website: https://allisonditmer.com/ [https://allisonditmer.com/] 💼 LinkedIn: https://www.linkedin.com/in/allisonditmer/ [https://www.linkedin.com/in/allisonditmer/] 📹 YouTube: https://www.youtube.com/@allisonditmer/videos [https://www.youtube.com/@allisonditmer/videos] CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] TIMESTAMPS 0:00 - The Algorithm Lie Nobody Talks About 3:15 - How Often Should You Actually Post 8:45 - The Busy Founder Problem 12:30 - Show Your Work, Not Your Life 18:00 - Why Comments Beat Posts Right Now 24:15 - The Real Money Happens in the DMs 30:45 - How to Audit Your Profile for the Right People 36:30 - The Lacey Picasso Attribution Story 42:00 - What's Actually Working on LinkedIn in 2026 48:15 - Testing the Phone Posting Theory 52:45 - What Alison's Building Next TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking): https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

Ex-Google Employee Reveals Secrets to Profitable Ads

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Peter Guba spent nearly a decade at Google managing more than 1,000 ad accounts before launching Profit Mill, where he now helps B2B startups, scale-ups, and service businesses turn ad spend into measurable profit. In this episode, Peter pulls back the curtain on why most B2B paid ads campaigns are quietly broken before they launch, the 50/50 truth about offers and setup that most agencies will never tell you, and how he is rebuilding his agency around AI without losing the human edge. If you run paid ads or are thinking about starting, this is the inside look most people in this space will never give you. CONNECT WITH PETER 🌐 Website: https://www.profitmill.io/ [https://www.profitmill.io/] 💼 LinkedIn: https://www.linkedin.com/in/peterguba/ [https://www.linkedin.com/in/peterguba/] CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:00 - Why Fridays are sacred at Profit Mill 11:30 - Why Peter wakes up at 3am 18:12 - From Google to founder 22:00 - The "drain the swamp" lesson 27:25 - The all-nighter that started automating the agency 33:45 - Why speed is the only moat 43:40 - Who's actually ready for paid ads 46:30 - The 50/50 rule of paid ads 52:18 - Why your hook has nothing to do with your customer 55:30 - Where the name "Profit Mill" came from TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/]

How I Made $200K in My First Year as a Freelance Marketer

How I Got My First 5 Freelance Marketing Clients: https://mmgdesign.kit.com/first5 [https://mmgdesign.kit.com/first5] If you're a freelance marketer trying to land your first few clients or break six figures for the first time, this is the playbook I wish someone had handed me when I got laid off February 1st of 2024. This presentation was given at the SEO Search Summit. It walks through the exact three-part system I used to get there using a podcast and LinkedIn outreach. Stick around until the end. The lead generation section is the most important part of the whole thing. All resources, links, and tools mentioned in the video are below. RESOURCES MENTIONED - The three-part system: podcasting, LinkedIn, and lead generation activities - The mindset shift that has to come before any of this works - Guest selection framework (potential clients, referral partners, thought leaders) - My 9 highest-performing LinkedIn post types with examples - LinkedIn profile optimization basics - The Fibonacci follow-up cadence I use to close more deals - Bonus: how I got my first 5 web design clients (resource link below) RESOURCES MENTIONED IN THIS VIDEO Marketing by Design Podcast: http://www.mmg.studio/podcast [http://www.mmg.studio/podcast] How I Got My First 5 Freelance Marketing Clients: https://mmgdesign.kit.com/first5 [https://mmgdesign.kit.com/first5] Subscribe to Columbus Marketing Jobs (The Best Marketing Gigs in Columbus delivered to you, weekly, for free) http://www.columbusmarketingjobs.com [http://www.columbusmarketingjobs.com]

AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)

⚡️ Get the BEST marketing jobs in Columbus delivered to your inbox every week: https://www.columbusmarketingjobs.com/ [https://www.columbusmarketingjobs.com/] Nikhil Hunshikatti has built his career at the intersection of legacy media and modern marketing, from Ogilvy in Mumbai to the Chicago Tribune to running fractional CMO work today. In this episode, we get into what AI actually changes for marketers (and what it doesn't), why "write AI, edit human" is the operating principle he lives by, and the specific workflow he uses to turn raw client data into boardroom-ready strategy. Nikhil also shares the 90-10 philosophy that shapes how he approaches his career and what he's teaching his kids about life in an uncertain world. CONNECT WITH NIKHIL 🌐 Website: https://hunshika.com/about/ [https://hunshika.com/about/] 💼 LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/ [https://www.linkedin.com/in/nikhilhunshikatti/] CONNECT WITH ANDY 🌐 Website: https://mmg.studio [https://mmg.studio] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:30 - From Mumbai to the Midwest 03:00 - The Lakeshore Drive phone call 05:30 - Gen Z has internships backward 09:00 - How the Tribune pivoted into digital 13:00 - Write AI, edit human 18:00 - Raw data to executive deck 20:00 - The AI slop problem 25:00 - The skill AI will never replace 28:30 - Why agentic checkout has limits 30:30 - The 90-10 rule TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://mmg.studio [https://mmg.studio] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd [https://www.cohatch.com/mbd] TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/]

How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Bridget O'Murphy is the founder of Envision Partnerships, where she's spent 20+ years building strategic brand partnerships for companies like Nickelodeon, Tyson, and Coca-Cola. In this episode, we dig into what it actually looks like to build a business on relationships, not just talk about it. Bridget shares how she landed her first client on a plane ride, the gifting habits that create real loyalty, the client she lost by not asking the right questions, and why the compounding effect of daily relationship investment is the most underrated strategy in business. CONNECT WITH BRIDGET 🌐 https://www.envisionp.com/ [https://www.envisionp.com/] 💼 https://www.linkedin.com/in/bridgetomurphy/ [https://www.linkedin.com/in/bridgetomurphy/] CONNECT WITH ANDY 🌐 https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TEAM 🎙 Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] COHATCH (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]