Marketing Made Me Do It

#10: Marketing Made Me Do It: The Fashion Edition!

In this episode of Marketing Made Me Do It, we dive into the fashion world and compare marketing in fashion to marketing in other industries. Topics we touch on include: * Kleider Machen Leute (Clothes Make People) * Cialdini’s principles of influence (social proof & scarcity) * Fast Fashion Learn more about us, Sydney & Silvia, as we unpack some personal stories about trends we followed (ones that we maybe shouldn't have?) and reflect on factors that influence(d) our decision-making and purchasing behavior. Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. And, if you liked this episode, subscribe and leave a review!  Hosted by Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

#9: The Brand Disaster Episode

On today's episode, we're talking about brand disasters, and by "brand disasters," we mean those huge fails that have people asking, "Is there any way out of this for them?" We're covering brand disasters like:  * The Jack In the Box E-Coli Outbreak * Volkswagon's Defeat Device Fraud What's the best thing for a brand to do when disaster strikes? What is PR and how is that used to a brand's advantage? As consumers, how should we respond when brands fail? Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. And, if you liked this episode, subscribe and leave a review!  Hosted by Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

#8: Influencers Made Me Do It

Today's episode is all about the world of influence and influencer marketing. Join us as we dive into how social media influencers sway our decision making to benefit themselves, other brands, and brand identities (and potentially to the dismay of our wallets). Learn how to distinguish between: * Affiliate Marketing * Sponsored Posts * Brand Collaborations * Brand Sponsorships * Brand Ambassadors Don't miss out as we review a couple of ethically questionable influencer campaigns as well! Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. And, if you liked this episode, subscribe and leave a review!  Hosted by Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

#7: Marketing Made Me Do It in the 1950s

Welcome to the 1950s! For today's episode, we're jumping into our time machines to explore the golden age of JELLO, luxury cigarettes, and low-resolution television sets. Join us as we dive deep into the post-World War II era to uncover the social norms that shaped the marketing of this decade.  We're exploring the ads found in vintage "True Story" magazines and discussing how marketing's changed over the last 70 years... and the ways it's stayed the same. Join us as we chat about: * Vintage advertisements  * Social norms & how they impact advertising * How gender roles are perpetuated within marketing * The importance of diversity in marketing * & more... Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. And, if you liked this episode, subscribe and leave a review!  Hosted by Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Marketing Minisode: Special Unboxing & Dumpster Fyre

On this week's marketing minisode, Silvia is unboxing a surprise package from Sydney. We're also covering the news about the return of the Fyre Festival.  Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.  And, if you liked this episode, subscribe and leave a review!  Hosted by Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.