Marketing Over Wine

016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 2)

Listen to Part 1 with Lisa Apolinski here: Spotify: https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ [https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ]  Apple Podcasts: https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587 [https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587]  Lisa Apolinski is a digital marketer, content coach, international speaker, and author. In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years. In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.  She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.” Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.  In this episode, we discuss; how digital marketing works digital marketing tools digital marketing channels digital marketing fundamentals digital marketing skills digital marketing benefits digital marketing trends 2024 digital marketing how to get started digital marketing responsibilities email segmentation storytelling for marketing content marketing storytelling community based marketing how to promote business through digital marketing how to become a self made digital marketing expert how to become a digital marketing expert how to choose the right digital marketing agency how to find clients for digital marketing what are the benefits of digital marketing what is the difference between traditional and digital marketing content marketing vs digital marketing creativity and productivity — This episode was edited and produced by Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com [sponsorships@marketingoverwine.com]. — Where to find Lisa Apolinski: LinkedIn: Lisa Apolinski, CMC [https://www.linkedin.com/in/lisaapolinski] Agency Website: 3 Dog Write Inc. [https://3dogwrite.com/] — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com [marketingoverwine@gmail.com]. We love hearing from you. Follow us on Instagram: @marketingoverwine [https://instagram.com/marketingoverwine] ⁠Follow on Twitter: @⁠MktgOverWine [https://twitter.com/MktgOverWine]  Follow us on LinkedIn: Marketing Over Wine [https://www.linkedin.com/company/marketing-over-wine/] Visit our website for more episodes and transcripts: marketingoverwine.com [https://marketingoverwine.com/] — ⌚ TIMESTAMPS (00:00) - Recap (00:58) - Introduction (02:20) - How to attract new customers (07:22) - Lisa’s 30-year career biggest challenges and how she overcame them (14:02) - How to find clients as a freelancer (18:15) - 2024 predictions: what’s the future of AI in digital marketing (25:18) - Lisa’s digital marketing tools (27:38) - What's the difference between content marketing vs digital marketing (31:50) - What has helped Lisa stay creative and productive through her 30 years career (34:53) - Advice for aspiring and new marketing professionals (40:15) - Lisa’s favourite type of wine (40:35) - If you could have a glass of wine with anyone, who would it be and why? (41:08) - Learn more about Lisa Apolinski If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay [https://pixabay.com/music/].

016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

Lisa Apolinski is a digital marketer, content coach, international speaker, and author. In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years. In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.  She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.” Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.  This is part 1 of a two-part episode with Lisa Apolinski. In this episode, we discuss; * how digital marketing works * digital marketing tools * digital marketing channels * digital marketing fundamentals * digital marketing skills * digital marketing benefits * digital marketing trends 2024 * digital marketing how to get started * digital marketing responsibilities * email segmentation * storytelling for marketing * content marketing storytelling * community based marketing * how to promote business through digital marketing * how to become a self made digital marketing expert * how to become a digital marketing expert * how to choose the right digital marketing agency * how to find clients for digital marketing * what are the benefits of digital marketing * what is the difference between traditional and digital marketing — This episode was edited by Adedayo Abiodun [https://x.com/aeadedayo?s=09] and Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. Produced by Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com [sponsorships@marketingoverwine.com]. — Where to find Lisa Apolinski: LinkedIn: Lisa Apolinski, CMC [https://www.linkedin.com/in/lisaapolinski] Agency Website: 3 Dog Write Inc. [https://3dogwrite.com/] — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com [marketingoverwine@gmail.com]. We love hearing from you. Follow us on Instagram: @marketingoverwine [https://instagram.com/marketingoverwine] ⁠Follow on Twitter: @⁠MktgOverWine [https://twitter.com/MktgOverWine]  Follow us on LinkedIn: Marketing Over Wine [https://www.linkedin.com/company/marketing-over-wine/] Visit our website for more episodes and transcripts: marketingoverwine.com [https://marketingoverwine.com/] — ⌚ TIMESTAMPS (00:00) - Introduction (01:38) - Meet Lisa Apolinski (04:46) - Lisa’s agency, 3 Dog Write origin story (06:56) - Lisa Apolinski 30-year career background (12:31) - Why email segmentation matters (18:20) - Why storytelling matters in your branding  (19:38) - Common digital marketing myths debunked  (36:12) - Using storytelling in marketing (44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing (49:38) - Community engagement marketing strategies for small businesses Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1. If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay [https://pixabay.com/music/].

015: How to create engaging content for social media, Career Story & More | Omobolaji Ajibare (TheSocialMediaOga)

Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker. In this episode, we discuss; * How to create engaging social media content * What it means to be a social media marketing manager * Difference between content creator and Influencer * Differences between a social media manager and a content creator * Social Media Manager job description * Where to find social media management clients * Social media manager job requirements * How to build a social media following from scratch * Social media management tools * How to make a social media portfolio * AI and social media * Social media onboarding * Social media content manager — This episode was edited and produced by Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com [sponsorships@marketingoverwine.com]. — Where to find Omobolaji Ajibare: * LinkedIn: Omobolaji Ajibare [https://www.linkedin.com/in/omobolaji-ajibare/]  * Bolajibillionss on Instagram [https://www.instagram.com/bolajibillionss/] * Thesocialmediaoga on Instagram [https://www.instagram.com/thesocialmediaoga/] — Where to find Marketing Over Wine: * Email us at marketingoverwine@gmail.com [marketingoverwine@gmail.com]. We love hearing from you. * Follow us on Instagram: @marketingoverwine [https://instagram.com/marketingoverwine] * ⁠Follow on Twitter: @⁠MktgOverWine [https://twitter.com/MktgOverWine]  * Follow us on LinkedIn: Marketing Over Wine [https://www.linkedin.com/company/marketing-over-wine/] * Visit our website for more episodes and transcripts: marketingoverwine.com [https://marketingoverwine.com/] — ⌚ TIMESTAMPS (00:00) - Introduction (00:50) - Meet Omobolaji Ajibare (01:35) - How to onboard a new client for social media management? (04:32) - Omobolaji marketing career story (05:00) - Is a content creator a social media manager? (09:34) - Differences between a social media manager, a content creator, and an influencer (14:27) - Social Media Manager job description (25:10) - Is a social media manager in charge of driving sales (28:15) - Misconceptions about social media management (29:37) - Do social media managers need a large following to get clients (39:00) - Social media onboarding checklist (44:25) - Do you need to learn all the social media platforms (46:17) - How to build a social media following from scratch (49:40) - How to create engaging content for social media (53:25) - Social media manager's pet peeves (56:55) - How to find clients as a social media manager (59:13) - How to make a social media portfolio (1:01:50) - AI and social media (1:04:28) - Social media management tools according to their usage (1:07:16) - Omobolaji’s top social media management advice (1:12:08) - If you could have a glass of wine with anyone, who would it be and why? (1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga) A new episode of the Marketing Over Wine podcast is released every Thursday!  If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay [https://pixabay.com/music/].

014: How to succeed as a social media marketing manager | Elise Dalrymple-Keast (Director, Brandsitters Agency)

Social media management is one of the most misunderstood roles in marketing. “Is a social media manager a content creator?” “Is it not just posting on social media?” “Social media managers should have a large following to prove their worth.” “Social media marketing is irrelevant — it doesn’t drive sales.” Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising.  Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story. In this episode, we discuss: * What it means to be a social media marketing manager * Differences between a social media manager and a content creator * Advantages of social media marketing * SMM marketing * Skills a social media manager should have * AI and social media * Social media onboarding * Unpopular tools for social media marketing * Social media content manager — This episode was edited and produced by Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. For inquiries about sponsoring the podcast, email marketingoverwine@gmail.com [marketingoverwine@gmail.com]. — Where to find Elise Dalrymple-Keast: * LinkedIn: Elise Dalrymple-Keast [https://www.linkedin.com/in/elise-dalrymple-keast-65336357/] * Social media marketing agency: Brandsitters [https://www.brandsitters.co.nz/] — Where to find Marketing Over Wine: * Email us at marketingoverwine@gmail.com [marketingoverwine@gmail.com]. We love hearing from you. * Follow us on Instagram: @marketingoverwine [https://instagram.com/marketingoverwine] * ⁠Follow on Twitter: @⁠MktgOverWine [https://twitter.com/MktgOverWine]  * Follow us on LinkedIn: Marketing Over Wine [https://www.linkedin.com/company/marketing-over-wine/] * Visit our website for more episodes and transcripts: marketingoverwine.com [https://marketingoverwine.com/] — ⌚ TIMESTAMPS (00:00) - Introduction (00:50) - Elise career background (01:35) - How to onboard a new client for social media management? (05:00) - Is a content creator a social media manager? (11:43) - Why Elise got into social media management: her marketing career story (16:08) - Myths of social media marketing (19:46) - Do social media managers need to have a large following on their personal accounts? (26:35) - What should be in a social media management portfolio? (28:22) - How much to charge for social media management (31:00) - What to know before becoming a social media manager (33:37) - Pet peeves for social media managers (38:55) - How to set social media goals and reach them (42:00) - Social media marketing tools (44:05) - Tips for social media managers — for new and existing social media managers (49:03) - Keys to social media marketing success (50:40) - Elise favorite type of wine (51:23) - If you could have a glass of wine with anyone, who would it be and why? (53:40) - Learn more about Elise Dalrymple-Keast. A new episode of the Marketing Over Wine podcast is released every Thursday!  If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published — All background music used is by various artists on Pixabay [https://pixabay.com/music/].

013: Using the HUMAN framework to write “unboring” B2B content: A career conversation with Rebecca Rosenberg

How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat? Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands. Rebecca has worked with notable brands like Investopedia, The Balance, Alert Media, DATAMARK, and CamelBak. Enjoy the episode, and let me know what you think about it. With love always, Olaniyi. ----- A new episode of the Marketing Over Wine podcast is released every Thursday!  If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:49) - Meet Rebecca Rosenberg (02:20) - Why switch from a 7-year in-house marketing career to freelance? (05:16) - Which is better: in-house vs freelance? (08:50) - What does it mean to be a conversational copywriter? (10:00) - What is the HUMAN framework and how can any marketer use it? (15:46) - Biggest changes in the marketing industry through the last decade (17:48) - Biggest misconceptions about brand strategy (19:09) - How to set your rates, and when is the right time to increase them? (21:19) - How to write the perfect article introduction and conclusion? (23:17) - How Rebecca gets new marketing clients (26:03) - Least amount and most amount earned as a freelance conversational copywriter and brand strategist (28:52) - Things I wish I could tell my younger self (29:50) - Secret tools that increase Rebecca’s productivity (31:50) - What 4 skills do marketers need over the next 5 to 10 years? (33:29) - Unpopular things that can help you stay creative and maintain balance (37:00) - Non-marketing books you need to read as a marketer (37:50) - Favourite type of wine (38:06) - If you could have a glass of wine with anyone, who would it be and why? (38:56) - Learn more about Rebecca Rosenberg ----- Email us at marketingoverwine@gmail.com [marketingoverwine@gmail.com]. We love hearing from you. Follow us on Instagram: @marketingoverwine [https://instagram.com/marketingoverwine] ⁠Follow on Twitter: @⁠MktgOverWine [https://twitter.com/MktgOverWine]  Follow us on LinkedIn: Marketing Over Wine [https://www.linkedin.com/company/marketing-over-wine/] Visit our website for more: marketingoverwine.com [https://marketingoverwine.com/] This episode was edited by Adedayo Abiodun [https://x.com/aeadedayo?s=09] and Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. Produced by Olawunmi Olaniyi [https://www.linkedin.com/in/olawunmi-olaniyi/]. RESOURCES Connect with Rebecca Rosenberg on LinkedIn [https://www.linkedin.com/in/rebeccasusanrosenberg/] Visit Rebecca’s Website [https://rebeccarosenberg.net/] ------- All background music used is by various artists on Pixabay [https://pixabay.com/music/].