Marketing Passivhaus

Josh Salinger - Birdsmouth Design-Build

Josh Salinger is the founder and CEO of Birdsmouth Design-Build, building custom new residential homes and ADUs, as well as some retrofits and remodels. They focus their new construction on passive buildings and have been doing that — and certifying them through Phius — since 2012 or so, operating out of Portland, Oregon, in the US Pacific Northwest.  In this episode, we talk about best practices and how passive building techniques and passive house certification are, in a way, nothing more or less than a means of following best practices at every step along the way. We talk about the benefits of design-build, the five things everyone really wants from their building (and how to figure out which one to talk about first), and much more. Connect with Josh and Birdsmouth:  * Josh on LinkedIn => https://www.linkedin.com/in/josh-salinger-763a396/ [https://www.linkedin.com/in/josh-salinger-763a396/] * Josh on Fine Home Building => https://www.finehomebuilding.com/author/josh-salinger [https://www.finehomebuilding.com/author/josh-salinger] * Josh on Green Building Advisor => https://www.greenbuildingadvisor.com/author/josh_salinger [https://www.greenbuildingadvisor.com/author/josh_salinger] * Birdsmouth on LinkedIn => https://www.linkedin.com/company/birdsmouth-designbuild/ [https://www.linkedin.com/company/birdsmouth-designbuild/] * Birdsmouth on Instagram => https://www.instagram.com/birdsmouthpdx/ [https://www.instagram.com/birdsmouthpdx/] * Birdsmouth website => https://www.birdsmouthpdx.com/ [https://www.birdsmouthpdx.com/]

Lorrie Rand - Habit Studio

Lorrie Rand is a Sustainability Specialist at Habit Studio, a Senior Advisor at the ReCover Initiative, a Board Member at Retrofit Canada, and an instructor at Passive House Canada. Her first practice, Habit Studio, is an award-winning, women-led architectural and residential design firm based in Halifax, NS, focused on Passive House and deep retrofits. In this episode, we talk about Lorrie's semi-accidental journey into forming two companies, how her passive house journey began with a client request, Habit Studio's commitment to building passive house homes at cost parity with code-built homes, Canada's big need for home retrofits, and more. Connect with Lorrie, Habit Studio, and The ReCover Initiative:  * Lorrie on LinkedIn => https://www.linkedin.com/in/lorrie-rand-80b03611/ [https://www.linkedin.com/in/lorrie-rand-80b03611/] * Habit Studio on LinkedIn => https://www.linkedin.com/company/habitstudio/ [https://www.linkedin.com/company/habitstudio/] * Habit Studio on YouTube => https://www.youtube.com/@habitstudioinc [https://www.youtube.com/@habitstudioinc] * Habit Studio on Instagram => https://www.instagram.com/habitstudio/ [https://www.instagram.com/habitstudio/] * Habit Studio website => https://www.habitstudio.ca/ [https://www.habitstudio.ca/] * ReCover Initiative on LinkedIn => https://www.linkedin.com/company/the-recover-initiative/ [https://www.linkedin.com/company/the-recover-initiative/] * ReCover Initiative on Instagram => https://www.instagram.com/recover_canada/ [https://www.instagram.com/recover_canada/] * ReCover Initiative website => https://recoverinitiative.ca/ [https://recoverinitiative.ca/]

Elrond Burrell - VIA architecture

Elrond Burrell is an architect and owner of VIA Architecture, as well as the program director for Building Science and a senior lecturer at Victoria University of Wellington's Faculty of Architecture and Design Innovation. In this episode, we talk about Elrond's blog, Passivhaus in Plain English, including how it has helped open doors to new work and opportunities, the unexpected move to teaching, the challenges of building Passivhaus in New Zealand, and the persistent warmth and supportiveness of Passivhaus communities all over the world. Connect with Elrond and VIA architecture:  * Elrond on LinkedIn => https://www.linkedin.com/in/elrondburrell/ [https://www.linkedin.com/in/elrondburrell/] * Passivhaus in Plain English Blog =>https://elrondburrell.com/ [https://elrondburrell.com/]  * 10 Things I Hate About Passivhaus! Blog Post => https://elrondburrell.com/blog/10-things-i-hate-about-passivhaus/ [https://elrondburrell.com/blog/10-things-i-hate-about-passivhaus/] * VIA architecture on LinkedIn => https://www.linkedin.com/company/via-architecture-passivhaus-experts/ [https://www.linkedin.com/company/via-architecture-passivhaus-experts/] * VIA architecture website => https://via-architecture.net/ [https://via-architecture.net/] * Victoria University of Wellington Faculty of Architecture and Design Innovation on LinkedIn => https://www.linkedin.com/showcase/wellington-faculty-of-architecture-and-design-innovation/ [https://www.linkedin.com/showcase/wellington-faculty-of-architecture-and-design-innovation/] * Victoria University of Wellington Faculty of Architecture and Design Innovation website => https://www.wgtn.ac.nz/wfadi [https://www.wgtn.ac.nz/wfadi] * Passive House Institute New Zealand (PHINZ) website => https://passivehouse.nz/ [https://passivehouse.nz/] * PHINZ High-Performance Construction Details Handbook => https://passivehouse.nz/hpcd-handbook/ [https://passivehouse.nz/hpcd-handbook/] * Architype website => https://www.architype.co.uk/ [https://www.architype.co.uk/] * Passivhaus Trust UK website => https://www.passivhaustrust.org.uk/ [https://www.passivhaustrust.org.uk/]

Adam White - Intelligent Membranes

Adam White is the CEO and Founder of Intelligent Membranes, makers of the popular, passive house-certified Passive Purple, a liquid-applied airtight and vapour control membrane. Adam puts the product's birth down to his innate stubbornness, coupled with his willingness to say yes to things and then go figure out how to make them true. In this episode, we discuss Adam's unconventional journey from carpenter to self-described marketing company owner (and craft beer co-owner), the glory of having your own passive house bar, when it comes to sitting down with someone and talking through passive house, and the importance of certifying and verifying results — especially with retrofits. Connect with Adam and Intelligent Membranes:  * Adam on LinkedIn => https://www.linkedin.com/in/adam-white-cphc-b911a876/ [https://www.linkedin.com/in/adam-white-cphc-b911a876/] * Adam on Instagram => https://www.instagram.com/passivhausme/ [https://www.instagram.com/passivhausme/] * Intelligent Membranes on LinkedIn => https://www.linkedin.com/company/intelligent-membranes/ [https://www.linkedin.com/company/intelligent-membranes/] * Intelligent Membranes on Instagram => https://www.instagram.com/intelligent_membranes/ [https://www.instagram.com/intelligent_membranes/] * Intelligent Membranes website => https://intelligentmembranes.com [https://intelligentmembranes.com]

Alexis Jarvis - SideCar PR

Alexis Jarvis is the President of SideCar Public Relations, a communications firm that specializes in real estate development, economic development, and placemaking. For 15+ years, SideCar PR has worked with everyone from investors and developers to architects, designers, lighting designers, and builders — anyone who touches the built environment. In this episode, we dig into the various audiences to which Passive House needs to be marketed, and why it's so important to do so, as well as the disappearing differences between marketing and PR, how to build authority and influence legislation and public property development, the challenges of showcasing air quality in such a visual-first field, and more. Connect with Alexis and SideCar PR:  * Alexis on LinkedIn => https://www.linkedin.com/in/alexisjarvis/ [https://www.linkedin.com/in/alexisjarvis/] * SideCar PR on LinkedIn => https://www.linkedin.com/company/sidecar-public-relations/ [https://www.linkedin.com/company/sidecar-public-relations/] * SideCar PR on Instagram => https://www.instagram.com/sidecarpr/ [https://www.instagram.com/sidecarpr/] * SideCar PR website => https://sidecarpr.com/ [https://sidecarpr.com/]