Married 2 Marketing

Episode 13 | Marketing's Role in the 2026 Sales Motion Part 2

47 min · 5. jan. 2026
episode Episode 13 | Marketing's Role in the 2026 Sales Motion Part 2 cover

Description

In this episode, Marketing Strategist Emily Nash and Co-Founder and CEO Todd Laire go deeper into the shifting relationship between marketing and sales, focusing on what happens after the handoff. They explore how sales is changing in 2026, marketing’s evolving role within the pipeline, and how AI is influencing the buyer journey. You’ll get a clear picture of the trends reshaping revenue teams and actionable steps to adapt. Tune in for real talk on post-handoff strategy and how to use AI effectively without sacrificing the consultative, human-first approach buyers expect.

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