Cass Bailey on M&A Communications | Master Your Merger S2 Ep 16

Cass Bailey on M&A Communications | Master Your Merger S2 Ep 16

Communication in M&A is often treated as something to finalize after the deal team has made the big decisions. That is a costly mistake. Employees, managers, clients, suppliers, and leaders all experience the transaction differently, and the way the message is planned, delivered, repeated, and reinforced can shape whether trust transfers or breaks down. In this episode of Master Your Merger, Klint Kendrick talks with Cass Bailey, founder and CEO of Slice Communications, about communication planning during acquisitions, integrations, and transition moments. Cass brings both advisor experience and firsthand experience as a business owner who sold her company, later bought it back, and has continued to grow through acquisition. In this conversation, you’ll hear: * Why communication planning should start before close, not after the announcement * How to identify communication and culture gaps before they create resistance * Why middle managers need scripts, FAQs, role play, and time to process the news * What to do when communication has already gone wrong and trust needs to be rebuilt Listen and subscribe to Master Your Merger for practical conversations on the people side of deal execution. Links: Cass Bailey: https://www.linkedin.com/in/cassandraorylbailey?utm_source=chatgpt.comhttps://www.linkedin.com/in/cassandraorylbailey [https://www.linkedin.com/in/cassandraorylbailey] https://www.linkedin.com/in/cassandraorylbailey?utm_source=chatgpt.com Slice Communications: https://slicecommunications.com/ [https://slicecommunications.com/] Cass Bailey bio: https://slicecommunications.com/team/cassandra-bailey/?utm_source=chatgpt.comhttps://slicecommunications.com/team/cassandra-bailey/ [https://slicecommunications.com/team/cassandra-bailey/]

Margo Diewald on M&A Communications That Actually Moves Work | Master Your Merger S2 Ep 15

When a deal is moving fast, “more communication” often creates less clarity. HR, IT, and Comms ship messages in parallel, employees get overwhelmed, and critical integration actions slip. This episode gets practical on what M&A communications looks like when the plan changes midstream and execution pressure is real. Klint is joined by Margo Diewald (name spelling needs final confirmation), Managing Director at Adeptation, who has led communications strategy and execution across 25+ deals and three IPOs, including divestitures, new entity standups, and tech-enabled transformation. What you’ll learn: * How to treat communications as a lever for value creation, value protection, and time-to-value * Why checklists and a comms hub reduce employee stress and drive action * How to pace messaging using progressive specificity without boxing in delivery teams * What minimum viable comms setup looks like when budget and resources are thin Listen now, and subscribe for more operator-grade lessons on integration and separation execution. Links * Margo Diewald (LinkedIn): https://www.linkedin.com/in/margo-diewald-chi?utm_source=chatgpt.comhttps://www.linkedin.com/in/margo-diewald-chi [https://www.linkedin.com/in/margo-diewald-chi] * Adeptation (LinkedIn): https://www.linkedin.com/company/adeptation?utm_source=chatgpt.comhttps://www.linkedin.com/company/adeptation [https://www.linkedin.com/company/adeptation] * Adeptation (Website): https://sparkadeptation.com/?utm_source=chatgpt.comhttps://sparkadeptation.com/ [https://sparkadeptation.com/] * Part 1: https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-1/ [https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-1/] * Part 2: https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-2/?utm_source=chatgpt.comhttps://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-2/ [https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-2/] * Part 3: https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-3/?utm_source=chatgpt.comhttps://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-3/ [https://sparkadeptation.com/brand-narrative-integration-amplifying-value-creation-part-3/]

Cris Casey on Fixing M&A Execution Drag | Master Your Merger S2 Ep14

Most integrations do not derail because leaders lack strategy. They derail because execution gets buried under miscommunication, unclear ownership, and self-inflicted complexity that multiplies over time. In this episode, Klint Kendrick talks with Cris Casey, an M&A execution and integration practitioner and the creator of the CRISP method, about what actually breaks post-close and how operators can reduce friction without adding bureaucracy. What you will take away: * How “small” communication issues compound into missed decisions and stalled workstreams * Why many integration plans look good but fail under real SME bandwidth and dependency constraints * The integration basics to lock early: decision rights, escalation paths, and governance that does not create drag * A practical view on TSAs: reduce administrative issues by agreeing operating mechanics before close Listen now, and follow or subscribe for more operator-grade M&A execution conversations. Website and Book Optimizing M&A Execution with CRISP™: Mitigating the Risk of Using Yesterday’s Playbooks in Today’s World (Cris Casey). (Amazon [https://www.amazon.com/Optimizing-Execution-CRISPTM-Mitigating-Yesterdays-ebook/dp/B0GQR4QTQ2?utm_source=chatgpt.com]) CRISP™ Method — crispmethod.com [http://crispmethod.com] (crispmethod.com [http://crispmethod.com]) CrisCasey.com [http://CrisCasey.com] — criscasey.com [http://criscasey.com] (criscasey.com [http://criscasey.com])

Mariam Huss on Making Change Stick After M&A | Master Your Merger S2 Ep 13

Most M&A integrations do not fail because the strategy is wrong. They fail because leaders underestimate what it takes for people to adopt new ways of working. A communication plan is not the same thing as change management, and moving fast can destroy trust faster than teams can rebuild it. In this episode, Klint Kendrick is joined by Mariam Huss, founder of Axxum Consulting, a human capital and change leader with global experience across major organizations and transformation work. In this conversation, you will learn: * How to avoid “broadcast only” communication and build real listening loops * Why trust and culture change take time, even when deal timelines do not * How role clarity (expectations, KPIs, RACI) reduces resistance and reversion * How to assess change capacity and prioritize when everything is changing at once Listen and subscribe to Master Your Merger wherever you get your podcasts. If you want to connect, here’s my LinkedIn: https://www.linkedin.com/in/mariamhuss/ [https://www.linkedin.com/in/mariamhuss/]#MasterYourMerger #PeopleFirstMNA #IntegrationLeadership #CorporateDevelopment

Simone Vascotto on Cultural Signals and Integration Debt | Master Your Merger S2 Ep 12

Most deals do not drift off track because the values sound different. They drift because behaviors do not match, decision-making slows down, and uncertainty creates integration debt: duplicated work, stalled commitments, and quiet value leakage. In this episode, Klint talks with Simone Vascotto, founder of Humanaq, about reading culture through observable behaviors and using early signals to spot misalignment before it hits the surface. Listener takeaways: * Why culture is best understood as behavior patterns, not slogans * The early signals of uncertainty that slow decisions and stall ownership * How misalignment turns into integration debt through duplication and rework * What strong alignment looks like in priorities, decision rights, and collaboration Resources: Humanaq: https://humanaq.com/ [https://humanaq.com/] Simone Vascotto (LinkedIn): https://www.linkedin.com/in/simone-vascotto-7a2a81257/ [https://www.linkedin.com/in/simone-vascotto-7a2a81257/] Listen now, and follow or subscribe for more people-first, execution-focused integration lessons.