Cover image of show Mastervision® Podcast by Nina Seredai

Mastervision® Podcast by Nina Seredai

Podcast by Nina Seredai

English

Business

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About Mastervision® Podcast by Nina Seredai

Mastervision® Podcast is a community for people who want more from life than just wealth and outward success. Of course, we’re all in business to make money—but in the end, it’s not money that makes us truly happy.Our role here is to encourage you to think bigger. To think about a meaningful future you can help create through your boldest dreams, your work, your communication, and your small everyday actions.We collect and share sincere stories of people who have tried, failed, succeeded—and continue on their purpose-driven path. Through these stories, fresh perspectives, and practical ideas from around the world, we aim to inspire you to take action today to build a future that’s worth living in.OUR HOST – NINA SEREDAI •Author of Mastervision® framework for business•Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East•Brand development expert with 100+ successful cases in portfolio •Public speaker •Mentor for entrepreneurs

All episodes

61 episodes

episode The Mindset Behind Building a 42 Million Unit Brand artwork

The Mindset Behind Building a 42 Million Unit Brand

What happens when you accidentally receive an email in which your managers are discussing whether to dismiss you? For most, it's a nightmare. For today's guest, it became the catalyst for building one of the Middle East's most loved healthy food brands. In this episode of the Mastervision® Podcast, our host Nina Seredai sits down with Mazen Kanaan, Co-Founder and CEO of House of Pops. From a simple idea shared with his wife to a factory producing 42 million ice creams a year, Mazen reveals the unvarnished realities of the entrepreneurial journey. Although this episode was recorded before the recent crisis, its lessons remain highly relevant, perhaps even more so, for entrepreneurs dealing with uncertainty today. In this episode, we discuss: • Navigating six months of uncertainty before being laid off • Evolving from making treats for friends to building a scalable business • The essential components of the entrepreneurial mindset • How to approach funding • Building a business with a life partner ⚡️ Which superpower do you think is most important for entrepreneurs? Let us know in the comments below! ______ Follow our Mastervision® Podcast on YouTube [https://www.youtube.com/@brandsthroughstories] Subscribe on platforms to get new episodes early: * YouTube Music [https://music.youtube.com/channel/UCD6sp41w1FFdAQY9QoU9LtQ] * Apple Podcasts  [https://podcasts.apple.com/ru/podcast/brands-through-stories/id1637493315] * Spotify [https://open.spotify.com/show/19mt4qjbuiODdK5ffY83sq]

16 Apr 2026 - 50 min
episode Leadership in a World That Can’t Be Predicted artwork

Leadership in a World That Can’t Be Predicted

What does leadership look like when the ground keeps shifting beneath you? For those of us building careers and businesses in Dubai and across the UAE right now, that question feels closer to home than ever. Amid regional uncertainty, many people are reassessing, some are leaving, and almost everyone is asking: what comes next? To support every leader navigating this moment, we went back through our Mastervision® Podcast archive and gathered valuable perspectives from our past conversations: on leadership under pressure, the skills that actually matter, the future of work, and how to lead sustainable when nothing feels stable. So if you're looking for grounding right now, this is a good place to start. We put this together for you. We hope it helps. Watch our special episode, and lead with steadiness, even when clarity is a luxury. ______ Follow our Mastervision® Podcast on YouTube [https://www.youtube.com/@brandsthroughstories] Subscribe on platforms to get new episodes early: * YouTube Music [https://music.youtube.com/channel/UCD6sp41w1FFdAQY9QoU9LtQ] * Apple Podcasts  [https://podcasts.apple.com/ru/podcast/brands-through-stories/id1637493315] * Spotify [https://open.spotify.com/show/19mt4qjbuiODdK5ffY83sq]

27 Mar 2026 - 19 min
episode Book Writing Tips for Business Leaders artwork

Book Writing Tips for Business Leaders

This episode is for anyone who's been thinking about writing a book especially if you're an entrepreneur, coach, or consultant who wants to build your authority and influence. Nina sits down with Heidi van't Riet, a book-writing coach who works with business leaders to turn their expertise into published books. They have an honest conversation about why writing a book is still one of the best ways to build credibility in business and more importantly, how to actually finish one, even when you're convinced you don't have time, can't write, or haven't got a clue where to start. In this conversation, you'll discover: ▪️ Why being a "good writer" is the least important part of creating a meaningful book ▪️ The simple framework that transforms overwhelm into a clear roadmap ▪️ What type of book makes sense for your goals (hint: it's probably not what you think) ▪️ Who you actually need on your team to make this happen ▪️ Your publishing options explained without the industry jargon ▪️ What really happens before and after launch (because the book is just the beginning) ▪️ How your book can become a genuine revenue stream If you've been sitting on the idea of writing a book to grow your leadership presence, this conversation might be exactly what you need to hear. ______ Follow our Mastervision® Podcast on YouTube [https://www.youtube.com/@brandsthroughstories] Subscribe on platforms to get new episodes early: * YouTube Music [https://music.youtube.com/channel/UCD6sp41w1FFdAQY9QoU9LtQ] * Apple Podcasts  [https://podcasts.apple.com/ru/podcast/brands-through-stories/id1637493315] * Spotify [https://open.spotify.com/show/19mt4qjbuiODdK5ffY83sq]

12 Feb 2026 - 56 min
episode Informal Mentoring: The Secret to Sales Growth & Team Performance artwork

Informal Mentoring: The Secret to Sales Growth & Team Performance

What if the secret to skyrocketing sales, a prosperous business, and lasting growth lies in the small talks happening by the coffee machine? In this episode of the Mastervision® Podcast, our host Nina Seredai sits down with Lena Tarakjian, former senior executive in the luxury industry who's now helping businesses tap into something most organisations completely overlook: the power of informal mentoring. Lena's work focuses on creating intentional learning relationships that actually drive engagement and performance. No stuffy programmes, no massive budgets, just real human connection that transforms how teams work together. In this conversation, we explore: ▪️ Why those "unofficial" learning relationships often deliver better results than formal training ▪️ How one company shifted from high-pressure chaos to genuine trust and collaboration ▪️ The surprising link between prioritising human connection and boosting both revenue and career growth ▪️ Why the best leaders today are also brilliant mentors (and how to blend both approaches) ▪️ Simple strategies to bridge the gaps between generations and cultures in your workplace Here's the truth: in a world that's moving at breakneck speed, your real competitive advantage is staying human. Tune in to discover how to boost sales, improve team performance, and create a thriving, collaborative workplace through the power of informal mentoring. ______ Follow our Mastervision® Podcast on YouTube [https://www.youtube.com/@brandsthroughstories] Subscribe on platforms to get new episodes early: * YouTube Music [https://music.youtube.com/channel/UCD6sp41w1FFdAQY9QoU9LtQ] * Apple Podcasts  [https://podcasts.apple.com/ru/podcast/brands-through-stories/id1637493315] * Spotify [https://open.spotify.com/show/19mt4qjbuiODdK5ffY83sq]

28 Jan 2026 - 54 min
episode Recruitment Agency Owner: Hiring Secrets Employers Need to Know artwork

Recruitment Agency Owner: Hiring Secrets Employers Need to Know

Hiring in 2026 is broken or at least it feels that way. In this episode of the Mastervision® Podcast, we explore recruitment in the UAE, where companies receive 1,500 to 2,000 CVs per role and still struggle to find quality talent. Louise Vine, founder of Inspire Selection and UAE recruitment expert with over 20 years of experience, reveals the truth about hiring today:  ▪️ Why there's a surplus of candidates but a shortage of quality talent in the UAE ▪️ Why applying for UAE jobs from overseas rarely works ▪️ What recruiters actually look for on LinkedIn (and why your photo matters more than you think) ▪️ How employer branding impacts hiring success in 2026 ▪️ What candidates care about most in today's job market ▪️ How Gen Z is changing workplace culture and what employers must do to adapt ▪️ The true cost of a wrong hire and how to avoid it Whether you're a company owner, CEO, HR leader, hiring manager, or job seeker in Dubai and the UAE, this episode delivers practical insights into recruitment trends and talent acquisition strategies that work in 2026. Watch now to understand what's really happening in the UAE job market and how to find your perfect match. ______ Follow our Mastervision® Podcast on YouTube [https://www.youtube.com/@brandsthroughstories] Subscribe on platforms to get new episodes early: * YouTube Music [https://music.youtube.com/channel/UCD6sp41w1FFdAQY9QoU9LtQ] * Apple Podcasts  [https://podcasts.apple.com/ru/podcast/brands-through-stories/id1637493315] * Spotify [https://open.spotify.com/show/19mt4qjbuiODdK5ffY83sq]

13 Jan 2026 - 47 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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