Matthew Alexander Podcast

#12: Unlocking Content Industry Secrets - Aidan Tobias, Gustav Franke-Matthecka & Matthew Berti

In this episode I sat down with three Cape Town industry legends in Aidan Tobias - owner of The Studio in Cape Town, Gustav Franke-Matthecka - a wedding videography specialist & Matthew Berti - a photography savant and creative jack of all trades. We discussed their different career journeys into content creation, industry best practices and gatekeeping in the creative world. Chapters: 00:00:00 Introduction 00:03:25 Guest Intros and Backgrounds 00:07:33 Movie Talk and Inspiration 00:13:15 Early Career Reflections 00:17:10 Pricing Photo vs. Video 00:18:34 Matthew's Photography Journey 00:23:23 Aiden's Early Career 00:33:18 Studio Maintenance and Challenges 00:37:47 Soundproofing and Studio Enhancements 00:39:06 Studio Pricing and Accessibility 00:41:44 Wedding Videography and Crew Size 00:45:00 Pricing Based on Client 00:55:03 Burnout and Finding Balance 00:57:29 Seasonal Work and Industry Partners 01:00:01 Gender Dynamics in the Wedding Industry 01:02:03 Gatekeeping and Sharing Knowledge 01:03:51 Workshops and Continuing Education 01:07:08 Gustav's Workshop Experiences 01:08:50 Teaching and Remembering Fundamentals 01:10:27 Multiple Revenue Streams and Inflation 01:12:09 Photo vs. Video in Weddings 01:15:45 International vs. Local Work 01:25:30 Technical Errors and "Burnout" 01:27:24 Connecting with People 01:37:19 Burnout and Self-Care 01:49:27 Future Aspirations More of Aidan: Instagram: https://www.instagram.com/aidantobias/ The Studio: https://www.instagram.com/thestudiocpt/ TikTok: https://www.tiktok.com/@aidantobias More of Gustav: Instagram: https://www.instagram.com/gustavfrankecinematography/ TikTok: https://www.tiktok.com/@gustavfrankeweddingfilms YouTube: https://www.youtube.com/@gustavfrankecinematography More of Matthew: Instagram: https://www.instagram.com/matty.snaps/ TikTok: https://www.tiktok.com/@matty.snaps YouTube: https://youtube.com/@mattysnaps?si=ONqd7z11bxTCCm5G More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za/

#11: Is the Film Industry Changing? - Adam Hansen, Alex Ortscheit & Stark Lui

In this episode I was joined by Adam Hansen & Alex Ortscheit, along with returning guest and co-host for this episode, Stark Lui. We had an interesting discussion about how the traditional film industry is changing under pressure from the influx of social media centered content. We also chatted about Adam & Alex’s methods of producing their work and their best tips for collaborating and working together. Chapters: 00:00:00 – Intro 00:02:25 – Film School Origins & Defining Roles 00:11:50– Social Media’s Influence & Film Industry 00:24:47 – Practical Effects vs. CGI & Technology 00:34:26 – Burnout, Hustle Culture & Balancing Work 00:40:54 – Director–DOP Dynamics & Problem-Solving 00:53:47 – Deep Dive: Filming the “Shallow Graves” Music Video 01:38:14 – Industry Paths, Showreels & Breakthroughs 02:12:00 – Gear Choices: Big vs. Small Crews 02:17:15 – Breaking Into Narrative Filmmaking 02:27:39 – Future Goals & Aspirations More of Adam Hansen: Instagram: https://www.instagram.com/planetadim/ [https://www.instagram.com/planetadim/] LinkedIn: https://www.linkedin.com/in/adam-hansen-0083b516b/ [https://www.linkedin.com/in/adam-hansen-0083b516b/] More of Alex Ortshceit: Instagram: https://www.instagram.com/alex_ortscheit/ [https://www.instagram.com/alex_ortscheit/] Website: https://alexortscheit.myportfolio.com/work [https://alexortscheit.myportfolio.com/work] IMDb: https://www.imdb.com/name/nm9175837/ [https://www.imdb.com/name/nm9175837/] More of Stark Lui: Instagram: https://www.instagram.com/stark_lui/ [https://www.instagram.com/stark_lui/] YouTube: https://www.youtube.com/@starklui8259 [https://www.youtube.com/@starklui8259] More of Me: Instagram: https://www.instagram.com/mattalexander2 [https://www.instagram.com/mattalexander2] TikTok: https://www.tiktok.com/@mattalexander_ [https://www.tiktok.com/@mattalexander_] LinkedIn: https://www.linkedin.com/in/mattalexander2 [https://www.linkedin.com/in/mattalexander2] X: https://twitter.com/mattalexander99 [https://twitter.com/mattalexander99] YouTube: https://www.youtube.com/@mattalexander_ [https://www.youtube.com/@mattalexander_] Production Company: https://www.mattcc.com/ [https://www.mattcc.com/] Tech Platform: https://www.curatedforyou.co.za/ [https://www.curatedforyou.co.za/]

#10: The journey creating Versus Socks - Hanno Lategan & Jurgens Uys

For this episode I’m joined by two inspiring entrepreneurs and the visionaries behind the brand of Versus Socks, Hanno Lategan and Jurgens Uys. It’s been so amazing to watch their company over the last few years. In preparation for this chat I was looking at some of their company statistics and I couldn’t quite believe how quickly everything is moving. Over 4 million pairs sold, over 3500 glowing customer reviews on their website, 1000 unique patterns, 50 + team members and a couple of their own stores, not to mention seeing Versus Socks everywhere at Sportsman's Warehouse, Total Sports and nearly every cycle shop in the country. Chapters: 00:00 – Intro 00:01:15 - Cycling Roots & Early Brand Evolution 00:13:13 – In-House Content & Building Community 00:16:37 – Hosting Events & Helicopter Highlights 00:24:14 – Versus Run Crew 00:28:21 - Building an International Enterprise and Brand Collaborations 00:38:20 – Breaking into Major Retailers 00:42:15 – Team Culture & Hiring 00:57:45 – Quality, Tech & Innovation 01:17:07 – Advice for Entrepreneurs 01:20:05 – Wrap-Up & Thanks More of Versus: Instagram: https://www.instagram.com/versussocks/ [https://www.instagram.com/versussocks/] TikTok: https://www.tiktok.com/@versussocks [https://www.tiktok.com/@versussocks] YouTube: https://www.youtube.com/@versus_socks [https://www.youtube.com/@versus_socks] Website: https://versussocks.com/ [https://versussocks.com/] LinkedIn: https://www.linkedin.com/company/versus-socks/ [https://www.linkedin.com/company/versus-socks/] More of Hanno: Instagram: https://www.instagram.com/hannolategan [https://www.instagram.com/hannolategan] TikTok: https://www.tiktok.com/@hanno.lategan [https://www.tiktok.com/@hanno.lategan] LinkedIn: https://www.linkedin.com/in/hannolategan/ [https://www.linkedin.com/in/hannolategan/] Strava: https://strava.app.link/yAmoh30PQPb [https://strava.app.link/yAmoh30PQPb] More of Jurgens: Instagram: https://www.instagram.com/jurgensuys1/ [https://www.instagram.com/jurgensuys1/] TikTok: https://www.tiktok.com/@jurgensuys7 [https://www.tiktok.com/@jurgensuys7] LinkedIn: https://www.linkedin.com/in/jurgens-uys-58b175159/ [https://www.linkedin.com/in/jurgens-uys-58b175159/] Strava: https://strava.app.link/5P2YD8XPQPb [https://strava.app.link/5P2YD8XPQPb] More of Me: Instagram: https://www.instagram.com/mattalexander2 [https://www.instagram.com/mattalexander2] TikTok: https://www.tiktok.com/@mattalexander_ [https://www.tiktok.com/@mattalexander_] LinkedIn: https://www.linkedin.com/in/mattalexander2 [https://www.linkedin.com/in/mattalexander2] X: https://twitter.com/mattalexander99 [https://twitter.com/mattalexander99] YouTube: https://www.youtube.com/@mattalexander_ [https://www.youtube.com/@mattalexander_] Production Company: https://www.mattcc.com/ [https://www.mattcc.com/] Tech Platform: https://www.curatedforyou.co.za/ [https://www.curatedforyou.co.za/]

Moment #4: Building a new diet - Carnivore Experience - James Freemantle

James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. This is an extract from our longer interview segment, where James specifically discussed how he has experimented with various diets, more recently focusing on the carnivore diets and various biohacking methods. More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za

#9: Cycling 13 000km from Cairo to Cape Town - Florence Ryan

My guest for this episode is Florence Ryan, a travel and adventure filmmaker creating content that she shares on YouTube and on her Instagram account, @noflomo. Flo recently completed an epic 16 month journey across Africa from Cairo to Cape Town, titled Project Africa. We discussed her build up to the journey, the challenges along the way and Flo’s approach to filmmaking. If you were ever making any excuses to document your travels, this will 100% eliminate any excuses. Chapters: 00:00 – Teaser 00:53 – Guest Introduction & Project Africa 01:40 – Childhood Videos & Early YouTube Experiments 04:48 – University Vlogs & Finding Her Style 11:37 – Growing Up in Senegal & Love for Africa 13:40 – Why Cycle Across Africa? 15:50 – Gear Choices & On-the-Road Realities 20:00 – Scary Moments: Bandits, Guns & Instinct 25:25 – Filming Discreetly & Authentic Storytelling 26:50 – Language & Cultural Connections 31:45 – Egypt’s Pollution & Police Restrictions 41:50 – War in Sudan & Emotional Ties 44:45 – Clay Pots & Community Water in Sudan 46:50 – Uganda, Meme Culture & Taboo Topics 54:38 – Physical & Mental Challenges on the Road 1:00:40 – Summiting Kilimanjaro 1:06:30 – Traveling in a Group & Conflict Resolution 1:13:05 – Creative Influences & Lonely Hours of Editing 1:19:32 – Backing Up Terabytes of Footage on the Road 1:22:17 – Post-Trip Reflections & Future Adventures 1:28:20 – Wrap-Up & Final Thoughts More of Guest: Instagram: https://www.instagram.com/noflomo/ [https://www.instagram.com/noflomo/] TikTok: https://www.tiktok.com/@noflomo [https://www.tiktok.com/@noflomo] YouTube: https://www.youtube.com/@FlorenceRyan [https://www.youtube.com/@FlorenceRyan] More of Me: Instagram: https://www.instagram.com/mattalexander2 [https://www.instagram.com/mattalexander2] TikTok: https://www.tiktok.com/@mattalexander_ [https://www.tiktok.com/@mattalexander_] LinkedIn: https://www.linkedin.com/in/mattalexander2 [https://www.linkedin.com/in/mattalexander2] X: https://twitter.com/mattalexander99 [https://twitter.com/mattalexander99] YouTube: https://www.youtube.com/@mattalexander_ [https://www.youtube.com/@mattalexander_] Production Company: https://www.mattcc.com/ [https://www.mattcc.com/] Tech Platform: https://www.curatedforyou.co.za/ [https://www.curatedforyou.co.za/]