Max + Chris Show

Inside the Franchise Playbook with Charlie Lerg – From Subway to Game Day Health

1 h 17 min · 13. dec. 2025
episode Inside the Franchise Playbook with Charlie Lerg – From Subway to Game Day Health cover

Description

In this episode, we sit down with multi-unit franchisee Charlie Lerg to explore the real-world journey of owning and operating national and regional brands—including Subway, Game Day Health, and Detroit Wing Company. Charlie unpacks the challenges and rewards of running a diverse franchise portfolio, what it takes to scale, how to manage brand expectations, and why local execution still matters most. If you're curious about franchising, business growth, or just love wings and game day vibes, this one’s for you.

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episode Sam Cummings – Turn Into the Torpedo artwork

Sam Cummings – Turn Into the Torpedo

From where Grand Rapids was to where it’s going this episode dives into the evolution of the city through one of its most influential developers. Sam Cummings has spent nearly three decades preserving Grand Rapids’ history while reshaping its future. Often referred to as the city’s leading champion of urban real estate, Sam has revitalized some of the community’s most iconic and long-neglected buildings including pioneering the city’s first office-to-multifamily conversion. With a deep passion for history, art, and architecture, Sam approaches development as more than business it’s stewardship. He continues driving new vision, vibrancy, and vitality into the urban core. This conversation explores legacy, risk, long-term conviction, and what it truly takes to “turn into the torpedo” when betting on a city’s future.

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