Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing

Mediaweek Newsmaker's - Seven's director of sales, Katie Finney and Prophet CEO Jordan Taylor-Bartels

If you've ever wondered whether marketers are giving far too much credit to the last click, this episode is for you. In this episode of Newsmakers, I’m joined by  Seven's director of sales, Katie Finney, and Prophet CEO Jordan Taylor-Bartels to unpack why the industry is moving beyond last-click attribution, what actually drives demand, and why TV, audio, podcasts and digital work best when they're working together, not competing for credit. We also dive into what the Seven-SCA merger means for advertisers, why live moments still matter in a search-first world, and how better measurement is helping marketers make smarter decisions. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Mediaweek Newsmakers - RyanCap's Simon Ryan

Simon Ryan has seen this industry from both sides of the table. He used to run things inside a legacy global holding company - now he's the one building a business, giving those same networks a headache.  Kind of poetic, honestly. He's the founder of RyanCap, which he built fast and sold to Cosmo Five in Paris in about three years. So when he talks about why the big guys are struggling, he's not guessing - he's lived it. And he does not hold back. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Mediaweek Newsmakers - Antoinette Lattouf

Antoinette Lattouf has become one of the defining figures in Australia’s media and political landscape - not just because of the Federal Court case against the ABC, but because of the broader questions it raised about journalism, power, and what happens when reporters become the story themselves. In this episode of Mediaweek’s Newsmakers, Lattouf speaks candidly about the legal battle, the personal fallout, and the moment her career changed overnight. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Mediaweeks Newsmakers - Michael Usher

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that. From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a résumé and more like a timeline of global events.  So, it’s no wonder he’s become one of the country’s most trusted broadcasters. But what makes this conversation fascinating isn’t just the headlines he’s covered - it’s hearing how it all started. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge. Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds. On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.