Cover image of show MI Podcast

MI Podcast

Podcast by Nikhil Kumar

English

Business

Limited Offer

2 months for 19 kr.

Then 99 kr. / monthCancel anytime.

  • 20 hours of audiobooks / month
  • Podcasts only on Podimo
  • All free podcasts
Get Started

About MI Podcast

All episodes

72 episodes

episode MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director) artwork

MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap 01:30 - Introduction 17:35 - What are the revenue channels for casting agencies? 26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider? 34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign? 37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand? 40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years? 46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges? 49:53 - What is the role of social media in today’s casting process? 55:32 - What are the different revenue streams for an artist today? 59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.) 01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial? 01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

16 Aug 2025 - 1 h 18 min
episode MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET) artwork

MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)

Episode 71 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 23:26 - What are the most common blind spots that businesses face when planning for growth? 28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential? 34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile? 45:10 - How do you differentiate between good growth and bad growth? 01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade? 01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today? 01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry? 01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing? 01:26:33 - Conclusion Divya's Socials: https://www.linkedin.com/in/divyadixit2022/ https://www.instagram.com/divyadixit_diva/ #marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

16 Jun 2025 - 1 h 34 min
episode MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee) artwork

MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)

Episode 70 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 01:38 - Komal's Background 06:15 - Intrinsic qualities required to succeed as a psychologist 08:28 - The use of psychology in different fields 12:32 - Understanding consumer behavior in media consumption via psychology 21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs 29:48 - Opportunities for phycologists in the market 37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025? 50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience? 59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively? 01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries? 01:06:24 - How can sales related messaging be optimized from a psychological perspective? 01:15:06 - How to handle corporate office dynamics from a psychological perspective? 01:32:18 - Time management tips for working professionals 01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion Komal's Socials: https://www.linkedin.com/in/komalfrfr/ https://www.youtube.com/@makeyourselfcomfortable_myc https://www.instagram.com/makeyourselfcomfortable_myc/ #marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

11 May 2025 - 2 h 0 min
episode MI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare) artwork

MI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)

Episode 69 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators? 52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively? 01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams? 01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators? 01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy? 01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely? 01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ? 01:31:07 - Conclusion Bytescare - https://bytescare.com/ Bytescare's Socials: LinkedIn - https://www.linkedin.com/company/bytescare/ Instagram - https://www.instagram.com/bytescare_official/ #marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast

20 Apr 2025 - 1 h 47 min
episode MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist) artwork

MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist)

Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

31 Mar 2025 - 1 h 14 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Choose your subscription

Most popular

Limited Offer

Premium

20 hours of audiobooks

  • Podcasts only on Podimo

  • No ads in Podimo shows

  • Cancel anytime

2 months for 19 kr.
Then 99 kr. / month

Get Started

Premium Plus

Unlimited audiobooks

  • Podcasts only on Podimo

  • No ads in Podimo shows

  • Cancel anytime

Start 7 days free trial
Then 129 kr. / month

Start for free

Only on Podimo

Popular audiobooks

Get Started

2 months for 19 kr. Then 99 kr. / month. Cancel anytime.