#81: The Business Principles That Keep Local Retail Alive with Angela courtney
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People say that retail is dying, but Angela Courtney shows how service based businesses can still thrive when you own your niche, own your building, and take full ownership of your future. In this episode, John Smallwood sits down with Angela, founder of Sweetest Sin Boutique, co-owner of the Red Bank Classic 5K, real estate investor, and longtime community leader, to explore how she built a destination retail brand during the 2009 downturn, scaled through grit and guerrilla marketing, pivoted through supply chain challenges, and reinvested into local real estate to create long-term stability. They break down the realities of building a team, adapting in uncertain markets, strengthening community networks, and using small daily decisions to build momentum and wealth. Packed with insights for entrepreneurs and small business owners, this conversation shows how consistency, ownership, and community can turn a small shop into a lasting, compounding asset.
Chapters:
(00:00) Introduction
(02:10) Angelas role in Red Bank
(05:00) Immigrant roots and work ethic from family businesses
(09:00) Bartending, retail, and discovering the lingerie niche
(13:00) Opening Sweetest Sin in 2009 with 750 square feet
(18:00) Turning a lingerie store into a bra fitting destination
(22:30) Hiring, team strengths, and service based retail
(26:30) Buying her first building and growing a portfolio
(31:00) The truth about “dying retail” and online competition
(35:00) Red Bank Classic 5K, community boards, and local wealth
(37:30) Using setbacks as fuel and taking the first step
Connect with Angela:
Instagram:https://www.instagram.com/angelacourtney17/ [https://www.instagram.com/angelacourtney17/ ]
Business Instagram: https://www.instagram.com/sweetestsinbras [https://www.instagram.com/sweetestsinbras ]
Website: https://www.sweetestsinbras.com/ [https://www.sweetestsinbras.com/ ]
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