New Technique

Podcast by Paul De Barros

English

Business

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20 hours of audiobooks / month
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About New Technique

New Technique is an interview show and blog where we seek out a candid look at the background and the makeup of elite operators of SaaS software companies and businesses. The content should appeal to both early stage and later stage Founders, as well as seasoned operators. We sit down with CEOs, VP of Sales, AEs, and more - where we look at how they got to where they are and what helped them along the way. We cover Investing, Side Hustles, and Hobbies, but focus primarily on Sales, Go to market, and specifically in season 1: trends like Product Led Growth (PLG) and what it may mean.

All episodes

11 episodes

Episode 11: Graham Collins, Chief of Staff, at QuotaPath

In Episode 11, Graham Collins, the Chief of Staff for QuotaPath, joins and dives into his early career progression, acquisitions, and what it has felt like to see QuotaPath grow and adjust their Product Led Growth motion. He shares how he had one of the fastest interviews ever and his love for bird watching (and more).

24 Oct 2023 - 29 min

Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

In episode 10, Bo Borland, former SVP of Global Solution Engineering at MuleSoft and Salesforce and now the CEO of Playbuilt, sits down for a fun tour around enablement, building playbooks for success, and what great teams are able to achieve by getting clear on the charter. You’ll also enjoy his focused investing strategy, the early moments of his career, tips on 529 savings plans and video editing tools.

29 Sep 2023 - 34 min

Episode 9: Sanjay Manchanda former CMO of Chargebee | Marketing leader at Microsoft & Box

In episode 9, Sanjay Manchanda [https://www.linkedin.com/in/sanjay-manchanda-11623a/], former CMO of Chargebee joins for a masterclass in Marketing, Messaging, PLG, and there’s plenty of time to talk about Generative AI. Hear his takes as a past marketing leader at Microsoft and Box. Plus, you’ll enjoy hearing about his early career after attending Tulane.

14 Aug 2023 - 31 min

Episode 8: Brendan Short CEO of Groundswell

In Episode 8, Brendan Short with his experience as BDR Manager at Zoom, a Sales Leader, and now the CEO of Groundswell - a PLG company - sits down with Paul De Barros to discuss some of the recent trends with Product Led Growth, Founder Led Sales, and how to think about the support you should feel from your advisors and investors.

9 May 2023 - 34 min

Episode 7: Michael Paladino VP of Sales at PandaDoc

In episode 7, Michael Paladino with his experience as VP of Sales at PandaDoc, joins Paul De Barros to discuss how he started out working hard - and the day after college graduation he was working at the back office of the local pavement company. They cover how he handled growth challenges and cost vs production focuses at PandaDoc. Turning to Investing and Wealth - they dive into Michael’s home purchase, starting a family, and all the luck involved with picking a Startup and experiencing a “Tender” offer as the company raises a next round.

17 Mar 2023 - 40 min

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