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In this podcast, I uncover exceptional brands and the people behind them. In the luxury industry, the rules of marketing are different than in traditional marketing —success comes from building a brand with a highly selective focus and exclusivity, rather than trying to be everywhere at once. Traditional marketing stops at luxury. This approach is my area of professional expertise, and it’s what I’ll be sharing with you. I’m Nina Gaertner, a brand consultant and communications professional.
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