No Utes In The Valet

He Retired From Footy. Then Built a Fashion Empire

24 min · 8. juni 2026
episode He Retired From Footy. Then Built a Fashion Empire cover

Description

Lewi Brown went from professional rugby league player to one of Australia's most influential fashion founders. In this episode of No Utes in the Valet, he opens up about retiring from football on 199 NRL games, building Earl's Collection from scratch, overcoming personal tragedy, and creating one of the most talked-about collaborations in Australian fashion with ASICS. Alongside Isaac and Elliot, he explores the crossover between sport, style, identity and what it takes to build something meaningful after professional sport. In This Episode * Why Lewi walked away from rugby league despite being one game short of 200 appearances * Growing up in Christchurch and finding creativity through hardship * The heartbreaking story behind the Earl's Collection name * How mental health and family shaped the brand's purpose * What professional sport taught him about business and leadership * The rise of athlete fashion culture in Australia and New Zealand * Working with ASICS and creating a world-first football boot collaboration * Why authenticity matters more than trends * The challenge of building a fashion brand after sport * Iconic moments where sport and fashion collide Why ASICS Changed Everything Lewi reveals how a simple meeting with ASICS turned into a life-changing opportunity. What started as an invitation to collect shoes became the chance to design his own footwear collaboration. The result was a sell-out collection and a world-first football boot that bridged performance sport and fashion.

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22 episodes

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Lewi Brown returns to No Utes in the Valet for this special mini episode. The former NRL player turned Earl's Collection founder reflects on the journey from professional sport to building one of Australia's most respected fashion brands. From seeing his own ASICS football boot on the field for the first time to the lessons he learned from mentors like Ivan Cleary, Lewi shares insights on gratitude, creativity, leadership, and what it takes to create something meaningful beyond sport. * Lewi's transition from professional rugby league to founding Earl's Collection * The unforgettable experience of seeing his own football boot on the field * Growing up wearing hand-me-down boots and how it shaped his perspective on success * Early insecurities around sporting uniforms and finding confidence as a professional athlete * The influence Ivan Cleary had on his career, mindset, and personal development * Why being coachable is one of the most valuable traits in sport and business * Building a team based on character and values rather than qualifications alone * The importance of leaving people, clubs, and workplaces better than you found them * Finding creative inspiration through music videos and visual storytelling * How music, culture, and sport continue to influence Lewi's approach to branding and design While many founders look to books or podcasts for inspiration, Lewi reveals that much of his creative process comes from music. By listening closely to lyrics and then watching the accompanying visuals, he finds new perspectives on storytelling, emotion, and culture. It's an approach that continues to shape the way he thinks about design, branding, and the stories Earl's Collection tells through its products.

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episode He Retired From Footy. Then Built a Fashion Empire artwork

He Retired From Footy. Then Built a Fashion Empire

Lewi Brown went from professional rugby league player to one of Australia's most influential fashion founders. In this episode of No Utes in the Valet, he opens up about retiring from football on 199 NRL games, building Earl's Collection from scratch, overcoming personal tragedy, and creating one of the most talked-about collaborations in Australian fashion with ASICS. Alongside Isaac and Elliot, he explores the crossover between sport, style, identity and what it takes to build something meaningful after professional sport. In This Episode * Why Lewi walked away from rugby league despite being one game short of 200 appearances * Growing up in Christchurch and finding creativity through hardship * The heartbreaking story behind the Earl's Collection name * How mental health and family shaped the brand's purpose * What professional sport taught him about business and leadership * The rise of athlete fashion culture in Australia and New Zealand * Working with ASICS and creating a world-first football boot collaboration * Why authenticity matters more than trends * The challenge of building a fashion brand after sport * Iconic moments where sport and fashion collide Why ASICS Changed Everything Lewi reveals how a simple meeting with ASICS turned into a life-changing opportunity. What started as an invitation to collect shoes became the chance to design his own footwear collaboration. The result was a sell-out collection and a world-first football boot that bridged performance sport and fashion.

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