Not Your Mom's Sales Podcast

107 - How to Stay Encouraged Before the Results Show Up

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] If you’ve been feeling discouraged by slow podcast growth, low downloads, or wondering whether your show is even worth continuing, this episode is for you. Julie Deem shares why many podcasters lose momentum before the real results become visible and why slow growth does not mean your podcast is failing. If you’ve been needing a reminder to keep going, this episode will help you reconnect to your purpose, your voice, and the long game of podcasting. Get Ready to Learn: * Why slow podcast growth is normal. * How podcasting builds trust before results become visible. * The difference between visibility and relationship-building. * Why many podcasters quit too early. * How podcasting helps business owners grow in confidence. * Real ways podcasting creates leads and opportunities. * Why aligned audiences matter more than massive audiences. * How to stop emotionally attaching your worth to analytics. * What a “Relationship Wins” document is and why you need one.  * Practical ways to stay encouraged while growing your show.  * Why podcasting is a long-term business strategy. FAQ: Why is my podcast growing so slowly? Most podcasts grow slower than people expect because podcasting is a long-term trust-building strategy. Growth often happens quietly before it becomes visible in analytics. Many listeners build trust privately over time before ever engaging, sharing, or becoming clients. Does slow podcast growth mean my podcast is failing? No. Slow growth does not mean failure. Many successful podcasts spend months or even years building authority, consistency, and audience trust before seeing major momentum. A podcast can still generate leads, relationships, and business opportunities even with smaller download numbers. How long does it take for a podcast to become successful? Podcast success depends on your goals, niche, consistency, and audience alignment. For most business podcasts, meaningful growth and relationship-building happen gradually over time. Success is often measured by trust, audience connection, and business impact not just downloads. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

106 - Sustainable Podcasting to Prevent Burnout

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] If your podcast has started to feel heavy, exhausting, or harder to keep up with lately, this episode is for you. Julie Deem shares why so many podcast hosts quietly burn out from content fatigue and decision fatigue long before their podcast ever reaches its full potential.  If you’ve been feeling overwhelmed trying to keep up with recording, social media, show notes, content planning, and running your business all at the same time, this episode will help you take a deep breath and refocus on what actually matters. Get Ready to Learn: * Why podcast burnout often starts mentally before it becomes physical. * How decision fatigue impacts creativity and consistency as a podcast host. * Why starting from scratch every week makes podcasting feel harder than it needs to. * How repeatable podcast frameworks help reduce overwhelm and save time. * Why trying to keep up with social media trends can drain your energy and creativity. * What sustainable podcasting actually looks like for business owners. * How batching and systems can make content creation feel lighter. * Why consistency matters more than intensity in podcast growth. * How to identify the parts of your podcast workflow that are draining you. * A simple podcast drain audit exercise to help simplify your process. FAQ: How can podcasters simplify their workflow? Podcasters can simplify their workflow by creating repeatable systems, using episode templates, batching content, automating repetitive tasks, and focusing only on strategies that actually support business growth. What is a podcast drain audit? A podcast drain audit is an exercise where podcasters list every task involved in their workflow and identify which parts energize them, drain them, or feel neutral. This helps identify areas that need systems, delegation, or simplification. Why is consistency more important than intensity in podcasting? Consistency allows podcasts to grow through trust, long-term visibility, SEO, and audience relationships. Intense short bursts of content creation often lead to burnout, while sustainable systems help podcasters stay in the game long enough to see results. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

105 - Get Sponsored Today

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] Ready to land your first podcast sponsor? Julie Deem breaks down the truth about podcast sponsorships and why most podcasters are focusing on the wrong things when trying to monetize their show. If you’ve been waiting for sponsors to magically find your podcast, this episode will help you shift your mindset and start approaching sponsorships strategically and intentionally. Get Ready to Learn: * Why podcast sponsorships are about audience alignment more than download numbers. * How to position your podcast like a business that sponsors want to partner with. * What brands and companies are actually looking for when choosing podcasts to sponsor. * How to pitch sponsorship opportunities without feeling awkward or salesy. * Why niche audiences are often more valuable than larger general audiences. * How to price podcast sponsorships with more confidence. * What to include in a podcast sponsorship package. * Why relationship-building plays a major role in landing sponsors. * How to protect audience trust while monetizing your podcast. * Simple ways to start creating sponsorship opportunities right now. FAQ: How much should I charge for podcast sponsorships? Pricing depends on your audience, engagement, niche, and what is included in the sponsorship package. There is no one-size-fits-all number, but podcasters should avoid undervaluing their audience and content. What should be included in a sponsorship package? A sponsorship package can include host-read ads, show note links, social media promotion, email newsletter mentions, blog placement, and other visibility opportunities tied to your content ecosystem. What makes a podcast attractive to sponsors? Sponsors are looking for podcasts with a clear audience, consistent publishing, professional presentation, strong messaging, and an engaged community that trusts the host. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

104 - Advantages of Podcasting

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] What are people getting out of podcasting? In this episode, Julie Deem shares how a personal trainer went from struggling to communicate her value and feeling awkward at networking events to confidently attracting aligned clients.  This episode breaks down how podcasting builds trust, creates momentum, and turns your content into a long-term lead generation asset.  Get Ready to Learn: * How podcasting can help service providers clearly communicate their value. * What happens when you consistently show up with a weekly podcast. * Why podcasting builds trust before the sales conversation ever happens. * How to shift from pitching services to offering value through content. * What the compound effect of podcasting looks like over time. * How podcasting helps you attract more aligned and ready-to-buy clients.  FAQ: Is podcasting still worth starting if it feels oversaturated? Yes. Podcasting is not about competing for attention but about building trust with the right audience over time. Do I need a large audience to get clients from a podcast? No. A smaller, engaged audience that trusts you is more valuable than large numbers without connection. What makes podcasting different from social media or blogging? Podcasting allows your audience to hear your voice, understand your approach, and build a deeper connection faster. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]

103 - Getting Listeners to the Next Step

Send us Fan Mail [https://www.buzzsprout.com/2277247/fan_mail/new] You’re showing up, staying consistent, and putting out great content but your podcast isn’t turning listeners into clients. In this episode Julie Deem gets into exactly why that’s happening and what to do instead.  If you’re ready to stop treating your podcast like a content platform and start using it like a lead-generating tool, this episode will give you the clarity, connection, and direction you’ve been missing. Get Ready to Learn: * How to clearly communicate what you do so listeners understand how you can help them. * What builds real trust with your audience and makes them want to work with you. * Why most podcasts fail to convert and how to fix it quickly. * How to use storytelling to create stronger connections with your listeners. * What a strong call-to-action actually looks like and how to use it effectively. * How to structure your episodes so they naturally lead to client conversions. FAQ: Why isn’t my podcast converting listeners into clients? Most podcasts lack a clear strategy that guides listeners from consuming content to taking action, which prevents conversions from happening. Do I need more downloads to make sales from my podcast? No. Conversions come from having the right messaging and strategy, not just increasing the number of listeners. What kind of content converts best on a podcast? Content that combines clear messaging, relatable storytelling, and actionable steps tends to convert listeners into clients. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor [https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor] Extra resources at: https://www.thebusinesspodcasteditor.com/ [https://www.thebusinesspodcasteditor.com/%20] Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/ [https://www.instagram.com/indymompreneur/]