Cover image of show Opening Soon

Opening Soon

Podcast by Alan Li

English

Business

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About Opening Soon

Opening Soon is the podcast where we go behind the scenes with founders of brick-and-mortar businesses — from pilates studios to coffee shops, boutiques, medspas, and more. Hosted by Alan Li, co-founder of FotoLab Studio and Signs and Mirrors, each episode explores how real entrepreneurs found their space, designed their store, hired their team, and built something from nothing.

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28 episodes

episode Building a $10M Brewery starting in high school: The 30 Year Journey of Ska Brewing artwork

Building a $10M Brewery starting in high school: The 30 Year Journey of Ska Brewing

Dave Thibodeau is the founder of Ska Brewing, one of the early pioneers of the American craft beer movement.  He started brewing beer in high school after discovering his dad’s old homebrewing logbook, which eventually led to launching Ska Brewing in the mid-90s. Over the next 30 years, Dave and his partners grew the company from a small warehouse operation into a regional craft brewery producing tens of thousands of barrels annually and generating millions in revenue. Along the way, they built their own manufacturing facility, launched a distribution company, opened a taproom and restaurant and experimented with new concepts.  Including a brewstillery that famously opened and shut down the same day COVID hit. Today, after decades of building the business, Dave has sold Ska Brewing and continues to help lead the company through its next chapter. In this episode, we talk about:  • Starting a brewery from a homebrewing hobby  • Scaling from 78 barrels to 30,000 barrels per year  • The realities of distribution and shrinking margins  • Opening a brewstillery and shutting down in 71 minutes  • How COVID impacted the craft beer and hospitality industry  • Managing multiple revenue streams in one business  • Why Dave decided to sell after 30 years Dave also shares the lessons he’s learned building a company over three decades, the biggest mistakes he made with contracts and scaling and why running a brewery is far more complex than most people think. Resources & Links Dave Thibodeau Instagram: https://www.instagram.com/skabrewdave/ [https://www.instagram.com/skabrewdave/] Dave Thibodeau: Dave@skabrewing.com/ [https://www.instagram.com/threecities.social/] Made possible by Signs and Mirrors [https://signsandmirrors.com/?utm_source=podcast&utm_medium=footer&utm_campaign=episode], the leading sign, fixture, and furniture shop for events and retail stores. Opening Soon Links & Resources → Signs and furniture for events and retail stores: https://signsandmirrors.com [https://signsandmirrors.com/] → NYC and Houston’s first self-portrait studio: https://fotolab.studio [https://fotolab.studio/] → Follow us on Instagram: @openingsoonpodcast [https://www.instagram.com/openingsoonpodcast] → More episodes and guest info: https://www.openingsoonpodcast.com [https://www.openingsoonpodcast.com/] → Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/ [https://www.linkedin.com/in/alan-li-711a8629/]

20 May 2026 - 48 min
episode Building a $1 million Social Club with Draymond Washington (Three Cities Social Club) artwork

Building a $1 million Social Club with Draymond Washington (Three Cities Social Club)

Draymond Washington is the founder of Three Cities Social Club, a Chicago-based membership club designed to help adults make real friends and build a meaningful community. Before launching the business, Draymond played professional soccer and later worked as a financial advisor at Merrill Lynch. After moving to Chicago without knowing anyone, he struggled to find connection through traditional social clubs and networking events. He started hosting small gatherings, book clubs and game nights to bring people together. Draymond hosted more than 90 events in a single year while still working full time, slowly building a community that proved people were hungry for genuine connection. Today, Three Cities Social Club has hundreds of members, multiple locations in Chicago and dozens of monthly events designed to help people meet and build lasting relationships. In this episode, we talk about: * Why it’s harder than ever for adults to make friends * Hosting 90+ events while working a full-time job * Turning community building into a profitable business * Opening physical locations for the business * Why social clubs are becoming a major trend in modern cities * The future of businesses focused on building community Draymond also shares the lessons he’s learned building a company from scratch, the challenges of running a membership-based business and why real-world community may be one of the most valuable things people have today. Resources & Links Three Cities Social Club Website: https://www.threecitiessocial.com/ [https://www.threecitiessocial.com/] Three Cities Social Club Instagram: https://www.instagram.com/threecities.social/ [https://www.instagram.com/threecities.social/] Made possible by Signs and Mirrors [https://signsandmirrors.com/?utm_source=podcast&utm_medium=footer&utm_campaign=episode], the leading sign, fixture, and furniture shop for events and retail stores. Opening Soon Links & Resources → Signs and furniture for events and retail stores: https://signsandmirrors.com [https://signsandmirrors.com/] → NYC and Houston’s first self-portrait studio: https://fotolab.studio [https://fotolab.studio/] → Follow us on Instagram: @openingsoonpodcast [https://www.instagram.com/openingsoonpodcast] → More episodes and guest info: https://www.openingsoonpodcast.com [https://www.openingsoonpodcast.com/] → Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/ [https://www.linkedin.com/in/alan-li-711a8629/]

6 May 2026 - 49 min
episode Building Ziggy’s Roman Cafe: A Family-Friendly Restaurant Born From Parenting Reality artwork

Building Ziggy’s Roman Cafe: A Family-Friendly Restaurant Born From Parenting Reality

Helen Zhang is the co-founder of Ziggy’s Roman Cafe, a new restaurant in Dumbo, Brooklyn designed to solve a problem many parents have.  How do you go out to eat with kids and still enjoy a great meal? Before opening Ziggy’s, Helen spent more than 15 years in hospitality PR and brand marketing. She also worked at Tend, helping the company scale from just a few locations to dozens across the East Coast. But after becoming a parent, Helen and her husband, co-founder of the iconic cocktail bar Employees Only, realized something was missing in the restaurant.  A restaurant that combined serious food, great drinks and a  family-friendly environment. Ziggy’s Roman Cafe was created out of that idea.  A neighborhood restaurant serving Roman-inspired pizzas and pastas with craft cocktails, community events and even a small play space upstairs so parents can enjoy dinner while kids stay entertained. In this episode, Helen shares the story behind launching Ziggy’s and what it’s really like opening a restaurant in New York City. In this episode, we talk about: * Leaving a 15-year career in PR and marketing to start a restaurant * Building a restaurant inspired by parenthood * Why community building was the core of Ziggy’s marketing strategy * Hosting local events and pop-ups before the restaurant even opened * Using storefront signage, social media and email lists to build buzz * The unexpected challenges of opening a restaurant  * Why starting with a simple menu helped the team operate more efficiently * Working with your spouse as a co-founder * Balancing entrepreneurship, family life and risk If you’re looking to open a restaurant, especially with a concept not yet around, this episode has an honest look at what it takes. Resources & Links Ziggy’s Roman Cafe Website: https://www.ziggysromancafe.com/ [https://www.ziggysromancafe.com/] Ziggy’s Roman Cafe Instagram: https://www.instagram.com/ziggysromancafe/ [https://www.instagram.com/ziggysromancafe/] Helen Zhang LinkedIn: https://www.linkedin.com/in/helenzhangnyc [https://www.linkedin.com/in/helenzhangnyc] Made possible by Signs and Mirrors [https://signsandmirrors.com/?utm_source=podcast&utm_medium=footer&utm_campaign=episode], the leading sign, fixture, and furniture shop for events and retail stores. Opening Soon Links & Resources → Signs and furniture for events and retail stores: https://signsandmirrors.com [https://signsandmirrors.com/] → NYC and Houston’s first self-portrait studio: https://fotolab.studio [https://fotolab.studio/] → Follow us on Instagram: @openingsoonpodcast [https://www.instagram.com/openingsoonpodcast] → More episodes and guest info: https://www.openingsoonpodcast.com [https://www.openingsoonpodcast.com/] → Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/ [https://www.linkedin.com/in/alan-li-711a8629/]

1 Apr 2026 - 49 min
episode From Garage Pop-Up to $16M Grocery Store: The Riverwards Produce Story with Vincent Finazzo artwork

From Garage Pop-Up to $16M Grocery Store: The Riverwards Produce Story with Vincent Finazzo

Vincent Finazzo is the founder of Riverwards Produce, a neighborhood grocery market in Philadelphia that started in a 20x20 garage and has grown into a multi-location business doing nearly $16 million in annual sales. Vincent studied art in Chicago, moved to Philly to work in museums and took a job at Whole Foods as a janitor just to pay the bills.  Fifteen years later, after working his way up to produce buyer, brokering truckloads of produce across the country and waking up at 3am to deliver vegetables out of a Honda Civic, he turned a pop-up market into one of the most respected independent grocery brands in the country. In this episode, Vincent breaks down the real economics of grocery, why he refuses to offer delivery, and how constant reinvestment fueled Riverwards’ growth. We talk about: * Starting a retail business with $500 and no investors * How 200 pumpkins sparked growth * Going from $35K in sales to millions in annual revenue * The reality of 3-4% profit margins in grocery * Negotiating a below-market lease that made the first store possible * Designing a store people want to spend time in * The logistics of managing 4,000+ SKUs * How social media became his only marketing channel * Why he believes physical retail if done right is the future Vincent also shares lessons on starting before you’re ready, persistence, discipline and staying true to your core motivations. Resources & Links Riverwards Produce Website: https://www.riverwardsproduce.com/ [https://www.riverwardsproduce.com/] Riverwards Produce Instagram: https://www.instagram.com/riverwardsproduce/?hl=en [https://www.instagram.com/riverwardsproduce/?hl=en] Vincent Finazzo: https://www.instagram.com/vincentfinazzo/?hl=en [https://www.instagram.com/vincentfinazzo/?hl=en] Made possible by Signs and Mirrors [https://signsandmirrors.com/?utm_source=podcast&utm_medium=footer&utm_campaign=episode], the leading sign, fixture, and furniture shop for events and retail stores. Opening Soon Links & Resources → Signs and furniture for events and retail stores: https://signsandmirrors.com [https://signsandmirrors.com/] → NYC and Houston’s first self-portrait studio: https://fotolab.studio [https://fotolab.studio/] → Follow us on Instagram: @openingsoonpodcast [https://www.instagram.com/openingsoonpodcast] → More episodes and guest info: https://www.openingsoonpodcast.com [https://www.openingsoonpodcast.com/] → Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/ [https://www.linkedin.com/in/alan-li-711a8629/]

4 Mar 2026 - 53 min
episode From Chobani to Pop-Up Grocer: How Emily Schildt Built a New Kind of Grocery Store artwork

From Chobani to Pop-Up Grocer: How Emily Schildt Built a New Kind of Grocery Store

Emily Schildt is the founder of Pop-Up Grocer, a grocery store designed to help emerging, better-for-you brands reach customers. What started as a 10-day experiment in New York City has grown into a permanent store in Greenwich Village with national pop-ups and major retail partnerships. Before launching Pop-Up Grocer, Emily built her career in food and beverage marketing, starting at Chobani in its earliest days. She saw how a small brand could reshape an entire category and how many promising brands struggled not with product but with access to shelf space and consumer trial. In 2019, Emily rented a downtown NYC space for just 10 days, spent roughly $15K on rent and launched the first Pop-Up Grocer with nearly 100 brands on shelf.  From there, Pop-Up Grocer expanded into 30-day pop-ups across multiple cities and raised just over $2M to pursue a permanent location. Emily opened Pop-Up Grocer’s flagship store in 2023. In this episode, Emily shares the realities of building Pop-Up Grocer.  From writing her first terrifying rent check to learning how to run a seven-day-a-week retail operation and finding confidence as a founder over time. In this episode, we talk about: * Starting a career at Chobani * Why emerging brands struggle with trial but not product quality * Spending~$15K to launch a 10-day pop-up with no retail experience * How Pop-Up Grocer made money from day one * Turning pop-ups into a scalable business model * Raising $2M to open a permanent NYC store * Paying $30K/month in rent and why it made sense * Transitioning from pop-ups to full-time retail If you are interested in the intersection of CPG and retail, this episode is for you. Resources & Links Pop-Up Grocer Website: https://popupgrocer.com/ [https://popupgrocer.com/] Pop-Up Grocer Instagram: https://www.instagram.com/popup.grocer/ [https://www.instagram.com/popup.grocer/] Emily Schildt: https://www.instagram.com/emilyschildt [https://www.instagram.com/emilyschildt] Made possible by Signs and Mirrors [https://signsandmirrors.com/?utm_source=podcast&utm_medium=footer&utm_campaign=episode], the leading sign, fixture, and furniture shop for events and retail stores. Opening Soon Links & Resources → Signs and furniture for events and retail stores: https://signsandmirrors.com [https://signsandmirrors.com/] → NYC and Houston’s first self-portrait studio: https://fotolab.studio [https://fotolab.studio/] → Follow us on Instagram: @openingsoonpodcast [https://www.instagram.com/openingsoonpodcast] → More episodes and guest info: https://www.openingsoonpodcast.com [https://www.openingsoonpodcast.com/] → Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/ [https://www.linkedin.com/in/alan-li-711a8629/]

5 Feb 2026 - 39 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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